Insights

2026 travel trends show resilient demand, fragmented booking behavior, and growing interest in experiences, value, and AI planning. See why partnership marketing is essential for capturing demand from summer through fall.

The separation gap in AI shopping is changing the role of performance marketing in surprising ways. Our new report is an indispensable AI intelligence guide for partner marketing leaders, revealing an unexpected most valuable audience, and proving why trust is the new value proposition for shoppers.

Macroeconomic pressures have created a permanent "value-seeking" consumer. This has fueled the rise of Buy Now, Pay Later (BNPL), not as a replacement for credit cards, but as a complementary tool. The result is a new, highly valuable 'hybrid consumer' who strategically uses both. This shift toward payment flexibility and frequent purchasing presents a major opportunity for affiliate marketers to drive growth. Discover the data-driven strategies you need to adapt and win in this new economic landscape.

Uncover the pivotal holiday shopping trends of 2025, where Cyber Week in the United States achieved an unprecedented amount of sales. This remarkable surge highlights a significant shift in consumer behavior, particularly in the footwear, beauty, and consumer goods sectors. As we explore the data that defines this year's holiday shopping landscape, you'll gain valuable insights into how these trends are shaping the retail environment and influencing purchasing decisions.

Affiliate Marketing Insights for Canadian ecommerce brands: Discover how to win the holiday season with a Canada‑first calendar, CAD pricing and duties transparency, published shipping cut‑offs, winter‑ready fulfillment, and a diverse affiliate mix—including cashback, editorial, deal forums, extensions, and creators—plus a Boxing Week plan to drive repeat purchases.

Affiliate Marketing News: Our 2024–2025 analysis shows US spending shifting from rebound to value-first. Learn how to capture high-income buyers, activate “smart discretionary” demand with BNPL, bundles, and loyalty, and convert with trust- and quality-led content—plus regional prioritization to boost Q4 performance and beyond.

Stay ahead with comprehensive Affiliate Marketing News covering the latest industry updates, expert strategies, and actionable insights to help you optimize your holiday campaigns, increase conversions, and grow your affiliate business throughout the season and beyond.

Americans are booking boldly and demanding obvious value. Our latest survey reveals who really sways decisions (think Google Reviews and creators), when they convert (often inside a month), and where they buy—plus the partner plays that turn intent into revenue.

The 2025 tariff landscape presents both challenges and opportunities for e-commerce. A data-driven, strategic approach is essential for navigating this complex environment. By understanding the impact of tariffs on different sectors and timing marketing efforts effectively, retailers can position themselves for success in the holiday season and beyond.

Think influencers are just for trendy brands and Gen Z? Think again—creators are the ultimate secret weapon for launching new products, sparking discovery, and driving sales across all ages and categories.

Short-form video isn’t just trendy—it’s the secret sauce to making your brand unforgettable. From TikTok to TV ads, find out why this bite-sized content is stealing the show and how you can jump in for maximum impact!

Move over mega-influencers; micro-influencers are stealing the spotlight with their authentic vibes, niche expertise, and sky-high engagement rates. If you're ready to turn small followings into big results, it's time to make these relatable powerhouses the MVPs of your marketing strategy.