About
As an executive leader in Digital Transformation, my mission is to drive tangible results…
Articles by Smita Challu
Activity
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Stop binge-watching. Start binge-learning. Before spending on paid courses, remember — there’s already so much knowledge out there, freely available.…
Stop binge-watching. Start binge-learning. Before spending on paid courses, remember — there’s already so much knowledge out there, freely available.…
Shared by Smita Challu Tulsani
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The infrastructure is live. The partnerships are real. Canadian AI innovation is no longer a future promise - it starts today. What an incredible…
The infrastructure is live. The partnerships are real. Canadian AI innovation is no longer a future promise - it starts today. What an incredible…
Liked by Smita Challu Tulsani
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After 3 1/2 great years, my time at Kantar has come to a close. It’s bittersweet to say goodbye to the amazing people I've had the pleasure of…
After 3 1/2 great years, my time at Kantar has come to a close. It’s bittersweet to say goodbye to the amazing people I've had the pleasure of…
Liked by Smita Challu Tulsani
Experience
Education
Licenses & Certifications
Volunteer Experience
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AI Committee Member
Canadian Marketing Association
- Present 3 years 3 months
Science and Technology
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Publications
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Transforming Customer Experience with AI-Powered Predictive Analytics
CX Forum
As customers' expectations grow, businesses are working harder to provide exceptional customer experiences (CX) to stay ahead of competitors. One tool that is transforming CX is the use of predictive analytics powered by artificial intelligence (AI). By utilizing AI, businesses can effectively analyze the large amount of data available and predict customer needs to better meet them in advance.
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Personalization at Scale
Canadian Marketing Association
Personalization at scale is the ability to orchestrate and deliver tailored, customized and contextual customer experiences across touchpoints in real time at greater speed and with more accuracy and efficiency.
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Global Marketing - Content led Strategy
https://wriber.com
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Expert Advice of future trends
https://www.deccanherald.com/content/126786/whats-good-word-year.html
Honors & Awards
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CMA Product Innovation Gold Award Winner
CMA
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CMA Multi-Disciplinary Judge
CMA
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CMA Judge
CMA
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Young Achievers Award
CMO Council
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Women Leadership Award
IWomen Group
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Corporate Warrior - Marketing
CMO Council
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Brand Leadership Award
TOI
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30 people have recommended Smita Challu
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At telecommunications leader TELUS, over 57,000 team members use Claude in their day-to-day work, which they estimate has saved over 500,000 hours to…
At telecommunications leader TELUS, over 57,000 team members use Claude in their day-to-day work, which they estimate has saved over 500,000 hours to…
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The Canadian Australian Chamber of Commerce is excited to welcome Arabella Kempton as Secretary of our Western Canada Committee. Arabella is a…
The Canadian Australian Chamber of Commerce is excited to welcome Arabella Kempton as Secretary of our Western Canada Committee. Arabella is a…
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Exciting dialogue around the opportunity for #Canada #Australia trade! Last week, our Canadian Australian Chamber of Commerce Ontario committee…
Exciting dialogue around the opportunity for #Canada #Australia trade! Last week, our Canadian Australian Chamber of Commerce Ontario committee…
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OpenAI is piloting agent-driven shopping. Perplexity just rolled out their agentic browser. Across the industry, people are reimagining how we…
OpenAI is piloting agent-driven shopping. Perplexity just rolled out their agentic browser. Across the industry, people are reimagining how we…
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Earlier this year the Canadian Australian Chamber of Commerce welcomed Minh Dao GAICD to the Board. A longstanding volunteer on the NSW Committee of…
Earlier this year the Canadian Australian Chamber of Commerce welcomed Minh Dao GAICD to the Board. A longstanding volunteer on the NSW Committee of…
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Human centered AI challenge from Stanford Institute for Human-Centered Artificial Intelligence (HAI) ! Share with your network!
Human centered AI challenge from Stanford Institute for Human-Centered Artificial Intelligence (HAI) ! Share with your network!
Shared by Smita Challu Tulsani
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