Frontify

Most DAM problems are metadata problems. We worked with AVP to build a practical guide covering everything from your first metadata schema to the 4-layer audit that diagnoses why a strategy stops working. Brands like Bosch, MANN+HUMMEL and Caribou Coffeee are proof of what good metadata unlocks. Guide in the comments. #Frontify

AI is ready. Are brands? Die Frage ist längst nicht mehr, ob Unternehmen KI einsetzen sollten. Die spannendere Frage lautet: Sind Marken bereit dafür? Beim ADC Festival sprechen .jens grefen (Interbrand) und Nicolas Hürner (Frontify) darüber, wie Marken den richtigen Kontext für KI schaffen, warum menschliches Urteilsvermögen entscheidend bleibt und wie modernes Brand Management in einer KI-getriebenen Welt aussehen kann. 10. Juni 15:05 Uhr Business Stage Kommt vorbei, besucht unsere Session und schaut gerne auch an unserem Stand vorbei. Wir freuen uns auf den Austausch! #Frontify

Jay Curley joins the Paradigms stage. As CMO at Ben & Jerry’s, Jay leads one of the world’s most values-led brands — bringing together creativity, culture, and conviction in ways that feel both commercially sharp and genuinely meaningful. He brings a perspective on how brands can build relevance, earn trust, and stand for something without losing clarity. #Paradigms2026

No one wants to write metadata. Everyone needs it. Anton Moritz, our PM for DAM, explains where AI can actually help: alt text, descriptions, tags, and making assets easier to find. Metadata: still boring. Now less painful. #Frontify #VibeCoding

Shannon Jager joins the Paradigms stage. As Creative Director at OpenAI, Shannon shapes brand systems built to hold complexity at scale — with clarity, precision and a strong point of view. From identity to events, she brings a perspective on how thoughtful design can make technical worlds feel coherent, human and unmistakable. #Paradigms2026

Don’t vibe code your brand system. AI isn’t magic. Expertise still matters. Vibe-check the code. #Frontify

AI is changing brand building We brought brand leaders, marketers, and creatives together for our Customer Roundtable and Firepit London. The morning sparked sharp conversations around creativity, consistency, and the role of AI in scaling brands — including a standout session with Design Bridge and Partners’ Tom Gilbert, Marta Swannie, and Wen Chen. The big question: where can AI accelerate brand work, and where does human judgment matter most? #frontify

Chris Nott joins the Paradigms stage. As Co-Founder and Creative Director of Studio DRAMA, Chris builds typographic systems that give brands real distinction — aligning strategy, storytelling and design with precision. From Mozilla to Heinz to Vogue, his work proves that type should do more than look good. It should define how a brand speaks, feels and stays remembered. #Paradigms2026

One AI task you’re not outsourcing anytime soon? We asked the Frontify team what they’d never hand over to AI. The answers say a lot about where people still want human judgment in the loop. What’s the one task you’re keeping human? #Frontify #AI

The room is almost complete. Paradigms 2026 has fewer than 20 spots remaining. Three nights on Obonjan Island with senior brand, marketing, and creative leaders — built for bold ideas, meaningful conversations, and a different kind of clarity. #Frontify #Paradigms