The future is video
350 million people have streamed a video podcast on Spotify in the past year.
The message is clear: video is here to stay.
350 million people have streamed a video podcast on Spotify in the past year.
The message is clear: video is here to stay.
Over 430,000 shows upload video on Spotify. These shows are leading the future of podcasts — standing out with visual storytelling and deeper fan engagement.
Video isn't just popular, it's what fans want: in a recent study, 72% of podcast listeners said they prefer shows with video1. With more people than ever watching podcasts on Spotify, publishing video is one of the fastest ways to grow your audience.
Mystery Mondays
Luke and Pete Talking Sheet
The Basement Yard
Fin Vs. History
The Unplanned Podcast
Ghost Huns
Goalhanger
Two Hot Takes
Chris Williamson
Jake Shane
The Dropouts
Much to Discuss
Good Children
Talk of Thrones
Mystery Mondays
Luke and Pete Talking Sheet
The Basement Yard
Fin Vs History
The Unplanned Podcast
Ghost Huns
Goalhanger
Two Hot Takes
Chris Williamson
Jake Shane
The Dropouts
Much to Discuss
Good Children
Talk of Thrones
Spotify's video functionality allows our clients another way to engage with their communities, and we're seeing promising signs that video is increasing consumption, comments, and other forms of engagement on the platform.
— Jeff Umbro, CEO, Podglomerate
When you upload your video episode on Spotify for Creators or Megaphone, it’s delivered on Spotify using our native streaming distribution system. On all other listening platforms, your video episode will be delivered as audio via RSS feed — no hassle, no extra steps.
You can start uploading video at any time, on any show — you can even publish a mix of audio and video episodes on Spotify.
Fans have an endless appetite to consume high quality content whenever and however they prefer – whether that’s through video, audio, or toggling back-and-forth. This innovation allows us to deliver that optionality and meet fans where they are.
– Michael Bucklin, SVP, FOX Sports Digital
If eligible to join, you’ll get access to two sources of revenue depending on who plays your video content. Learn more about program eligibility
Premium video revenue gives you the opportunity to earn based on engagement, in addition to ad revenue. When Spotify Premium subscribers* play your video episodes, we’ll serve your video content uninterrupted by dynamic ads for a better viewing experience. For these plays, you can earn Premium video revenue instead of ad revenue.
*In select markets where the Spotify Partner Program is available.
You can earn revenue every time an ad monetized by Spotify plays in your episode — both on and off Spotify. Just place your ad breaks, and we’ll handle the rest. Dynamic ads can appear** in all audio episodes across all platforms, as well as in video episodes played by Spotify Free users. In markets where the Spotify Partner Program isn’t available, Spotify Premium subscribers may also hear these ads.
**In select markets where the Spotify Audience Network is available.
Work directly with advertisers to set up direct sales campaigns in addition to earning with the Spotify Partner Program.
Spotify supports baked-in, host-read sponsorships that are embedded directly into your video episode before uploading. Because they’re part of the episode itself, they can be heard on every platform – no matter where or how the show is played.
Baked-in sponsorships can command a premium rate from advertisers because they’re the only way to reach Spotify Premium subscribers* watching your video episode.
These sponsorships are a growing opportunity for video. Creators on Spotify are encouraged to employ a mix of strategies – including the Spotify Partner Program and baked-in sponsorships – to help maximize their earnings.
*In select markets where the Spotify Partner Program is available.
of Americans say that an endorsement by a podcast host positively influences their trust in the advertised product or service2
of consumption for top podcast episodes happen 8+ weeks after release – sponsorships have staying power
Enterprise organizations can also run their own dynamic direct sales campaigns on Spotify. This means you can traffic ads that are inserted within a pre-set ad break dynamically. Our enterprise hosting solution, Megaphone, offers advanced campaign management tools – including targeting, creative rotation, inventory forecasting, and more.
Ads are delivered on Spotify the moment someone reaches an ad break, using Streaming Ad Insertion. This means ads are inserted in real-time as someone listens or watches – unlike Dynamic Ad Insertion, which delivers ads at the time of download. This approach gives you and your advertisers more accurate reporting, better targeting, and higher confidence in ad performance.
New ways to earn, no matter your setup
Select your monetization strategy to see how the Spotify Partner Program can be tailored to you if eligible – and get a estimate of how Premium video revenue can boost your growth.
Diversify your monetization strategy with a new revenue stream and minimal or no disruption to your current advertising strategy when you join the Spotify Partner Program.These estimates are not a guarantee of performance or revenue and are only intended to be used as directional guidance. Estimates are generated from US-based publishers using USD.
Joining the Spotify Partner Program can add to your current monetization strategy. Any impact on available impressions can be offset by higher CPMs for baked-in ads and new revenue from Premium video plays.
These estimates are not a guarantee of performance or revenue and are only intended to be used as directional guidance. Estimates are generated from US-based publishers using USD.
For shows only monetizing with baked-in sponsorships, the Spotify Partner Program can be an additive revenue stream – especially when you combine baked-in sponsorship premiums with Spotify’s rapidly growing video audience.
These estimates are not a guarantee of performance or revenue and are only intended to be used as directional guidance. Estimates are generated from US-based publishers using USD.
The Spotify Partner Program can offer diversified revenue for shows monetizing with ads from the Spotify Audience Network. Indie creators often find that Premium video revenue is the simplest way to grow both audiences and earnings.
These estimates are not a guarantee of performance or revenue and are only intended to be used as directional guidance. Estimates are generated from US-based publishers using USD.
1. Source: Cumulus Media and Signal Hill Insights' Podcast Download – Spring 2025 Report, Cumulus Media, Quantilope National Study – April 2025
2. Source: 2024 Podcast Marketing Trust Index, Ipsos & Quill, 2024
3. Source: *All other data referenced comes from Spotify Internal Data (2024-2025) and Spotify consumption data only.
