bonprix

One outfit. Three sizes. The same bonprix style. 💙  At bonprix, we believe fashion should fit people – not the other way around. That's why most of our women's collection is available across our core EU size range of 36–54, helping more women find styles they love and feel confident wearing. While size labels may vary from country to country, the product measurements remain consistent across our markets. The photos below show this in practice: colleagues from our Technical Product Development and Digital Innovation team in our Łódź (Poland) office stepped in front of the camera wearing the same bonprix outfits in three different sizes. The result? A simple but powerful reminder that great style is not defined by a number on a label. As Simone Klump, Head of Product Development Department, says: "Inclusive sizing means designing fashion for real people and real lives. By offering a broad size range, we want more women to discover styles that fit well, feel good and help them express their individuality with confidence." From fit development and product testing to refining details and proportions, our international teams collaborate closely to create fashion that combines style, comfort and quality for as many customers as possible. Because great style has no single size. #bonprix #InclusiveFashion #ProductDevelopment #OttoGroup 

Turning knowledge into impact ♻️    Four years ago, we launched our first Circular Collection to gain hands-on experience with circular design. Since then, we have continuously evolved our approach, tested new materials, and gathered valuable insights across seven collections that are truly durable and recycable.    Today, we are bringing this knowledge together in our new Circular Design Handbook – an important milestone on our journey towards greater circularity at bonprix.📄    The handbook supports our product managers and suppliers in integrating circular design principles right from the product development stage, from material selection and composition to prints and trims. Together with training programmes and technical support throughout the product development process, the handbook lays the foundation for embedding circular design even more deeply into our assortment in the years ahead.    "Meaningful change is created through many small steps, shared learnings, and courageous decisions. This handbook turns years of practical experience into a tool that can help shape the future of fashion – because a circular economy doesn‘t begin at the end of a product’s life cycle – it begins at the design stage“ says Sandra Hoffmeister, Team Lead Sustainable Products at bonprix.    To celebrate the launch, colleagues also took part in a DIY patch workshop, creating patches that can be used to repair or upcycle their favourite garments – a creative reminder that circularity starts with the choices we make every day.💚     A special thank you to everyone who contributed their expertise, curiosity, and commitment to this project – especially Sandra Hoffmeister and Cora Gehrmann who led the development of the handbook.    #bonprix #Sustainability #CircularDesign #CircularEconomy #FashionForFuture #OttoGroup 

As we celebrate 40 years of bonprix, we are also celebrating the people who have been contributing to our company’s identity and success. 🎉    Across Europe, our colleagues shape who we are every single day through their passion, their ideas, and their unique journeys.    From Germany to France, from Poland to Italy, our strength lies in our diversity:  ✨ Colleagues who have grown with us over the years  ✨ New team members bringing fresh perspectives  ✨ One shared culture that connects us all    Today, we're proud to share the voices of four colleagues: Monika Zwierz, Dr. Andrea Pilat, Nathalie Corbisier and Adolpho Figueiredo.   35 years, 22 years, 10 years or 5 months at bonprix, different journeys, different perspectives, one shared culture.    Their experiences may be different, but together they reflect what has connected us for four decades. Because wherever we are – we are bonprix. 💚🌍     #bonprix #celebrating40insstyle #teamspirit #ottogroup 

Great products are created through strong collaboration 👕 🤝 This week, our Managing Director Carolin Klar and Simone Klump, Head of Product Development, spent two and a half days with our Product Development colleagues in Łódź. The visit focused on reflecting on the successes achieved over the past months, discussing current styles and trends, identifying opportunities to further strengthen collaboration, and creating space for personal exchange. For Carolin, who last visited Łódź three years ago, the trip offered a unique opportunity to see how ideas and initiatives that were set in motion years ago have evolved. She was particularly impressed by the team's passion for the bonprix brand, its strong commitment to quality, and the exceptional technical expertise that has helped drive continuous improvements across the assortment. From her perspective, the progress is clearly visible in the products themselves, especially when it comes to fit, quality, material selection and durability. She also emphasized the important role Product Development plays in supporting bonprix's positioning as a fashion brand for women aged 40 to 60. Understanding the needs and expectations of this customer group and delivering quality that exceeds expectations at an attractive price point remains a key priority, with the Polish team making a significant contribution to that ambition. As Simone Klump summarized: “Our collaboration across borders works exceptionally well because we are united by a shared passion for creating great products. A huge thank you to Monika Zwierz and the entire team for your expertise, commitment and dedication every single day.”   Another highlight of the visit was Carolin's second On Site Event, where she represented the Executive Board and shared updates on bonprix's current performance and strategic priorities. The session included a lively Q&A with colleagues on site as well as almost 200 international team members who joined remotely. The visit reinforced what makes successful product development possible: strong partnerships, open exchange and shared ambition across borders. By bringing together different perspectives and expertise, we continue to strengthen our products and deliver on our promise to customers every day!

🎙️ Exchange, inspiration and learning from one another are essential parts of driving innovation in retail. Whether it's at industry events like K5 - Future Retail, conferences, panel discussions, networking events or in podcast conversations, we strongly believe that sharing experiences and perspectives helps move the entire industry forward. That's one of the reasons we appreciate formats like the EHI Retail Insights Podcast, hosted by the EHI Retail Institute. The podcast brings together retail leaders and experts to discuss current challenges, emerging trends and practical solutions from across the retail landscape. We are always delighted when bonprix experts have the opportunity to contribute to these discussions, share insights from our day-to-day work and offer a behind-the-scenes look at how we approach current business and marketing topics. In the latest episode, our CMO Dr. Nicolai Johannsen joined host Anja Borberg to talk about our 40th anniversary campaign, the opportunities and limitations of AI in marketing, and the trends currently shaping the future of our industry. A big thank you to Anja and the EHI team for the engaging conversation and for creating a platform that fosters valuable exchange and knowledge sharing across the retail community.

What if the most valuable customer feedback comes from people who don’t buy from you yet? 🛍️    We challenged ourselves and brought together some non-customers and over 90 colleagues for an interactive discussion in our headquarter in Hamburg.    💡The goal of this “Expert Exchange” event was simple: to listen and step outside our own perspective. And the level of engagement throughout the session was remarkable. We wanted to better understand:  • how non-customers discover and shop for fashion today,  • what they expect from a modern customer experience,  • what their honest perceptions of the bonprix brand are.    Colleagues from across the headquarter brought thoughtful questions and showed genuine curiosity to better understand consumers' perspectives.    What stood out most was how openly and honestly the participants shared their views — thanks to market research expert Jens-Ole Boelsen’s thoughtful moderation and his ability to uncover the stories behind first impressions and long-held perceptions.    The conversation continued long after the session itself had ended.    Originally, two members of our Executive Board were scheduled to take part in the debrief. In the end, all four joined the discussion, listened closely to the feedback and reflected on the key takeaways together with the colleagues.    Our CMO Dr. Nicolai Johannsen sums up: “We continuously invest in market research and consumer insights. But there is something special about meeting people in person and hearing their perspectives firsthand. Conversations like these add a level of context and understanding that goes far beyond numbers and reports. We received valuable impulses on how we can make bonprix more visible, more appealing to consumers.”    A huge thank you to the participants for their openness, to our colleague Antonia Klein for moderating throughout the event, and to everyone who contributed to such an honest and valuable exchange.    Now let's get to work!    #bonprix #ottogroup #exchange #customerexperience 

In a rapidly evolving retail landscape, the right conversations matter. Our CTO Matthias Wlaka recently joined Elisabeth L'Orange, one of Germany's leading voices on artificial intelligence, on her podcast Tech & Tales – a show that uncovers the hidden stories behind innovations in AI, robotics, and beyond. 🚀 What stands out? Matthias' focus on creating tangible value for both our customers and our business – not just chasing technology for technology's sake. Key takeaways from the conversation:  ➡️ How we're leveraging AI across bonprix  ➡️ Where we see the greatest opportunities ahead  ➡️ Why customer and business value must always be at the core At bonprix, we don't just adopt technology – we lead with purpose. Want to hear directly from our leadership? 🎧 Tune into "Tech & Tales" podcast now: https://lnkd.in/ejvEbswB  The podcast is available in German. #AI #FashionRetail #Innovation #bonprix #OttoGroup 

How is AI reshaping brand building, content creation and leadership?   At this year’s KI:ARENA, hosted by the School for Communication and Management (SCM) in Cologne, our colleague Caroline Piegay-Orain, Head of Creative Content Production, shared insights into bonprix’s journey of integrating AI into visual content production.   In her keynote, Caroline presented our “AI into visual content” approach and how we are already leveraging AI to make content production more efficient and scalable, while continuously establishing new processes and capabilities across the organisation. She also joined the panel “AI First Brands need AI First Teams” alongside Lars Christian Heil and Stefanie Söhnchen, focusing on the organisational and people transformation driven by AI. 🙌 The discussions at KI:ARENA reinforced one key insight: becoming AI-first is not just about adopting new tools – it is about rethinking how people work together. As AI democratises content creation and expands creative possibilities, the real challenge shifts from production to decision-making, collaboration and leadership.🎯 “AI is becoming a standard capability. The real competitive advantage will come from people who provide direction, set priorities and make the right decisions. AI-first brands therefore need AI-first teams – teams that know how to combine human judgment with AI to create meaningful outcomes,” Caroline Piegay-Orain is convinced. Thank you to SCM for having us on stage and giving yet another opportunity to exchange ideas, experiences and views on AI in communication, branding and marketing.   #bonprix #GenerativeAI #marketingtransformation #ottogroup

🧵 Woven into the fabric: the right material is a must-have!   How do you ensure consistent material quality and the right fit? Standardisation plays a key role.   That’s why we at bonprix have established an internal Material Library – a structured collection of denims, lingerie and swimwear materials, knit fabrics, yarns, wovens and more that supports our colleagues and suppliers in developing and producing fashion more efficiently. Detailed information on fabric characteristics, usage guidelines and care requirements helps teams select the right material for every style. 👙👕👖   Today, our Material Library contains around 660 different fabrics.🧶More recently, it has been expanded to include trims such as buttons, zippers and hooks, as well as packaging and labels. 🪡📦   The Material Library serves as a key tool for standardised product development. “At the same time, it helps us manage our sustainability, quality and pricing objectives throughout the supply chain,” explains Stefanie Soltau, Team Lead Material Management at bonprix. “Together with our global partners, we are digitalising fabrics, monitoring emerging material trends and continuously improving our fabric portfolio – for example, by transitioning from conventional to preferred materials wherever possible.”   To give colleagues in Hamburg a closer look at the Material Library and showcase its value, the team recently opened its doors for an information event. Employees from across the company were invited to explore the collection and learn more about its role in product development.   Many colleagues from teams such as IT, Sourcing and Controlling actively contributed to building the trim collection over the past year – and were now able to see the tangible result of their work.   “A big thank you to all the teams involved for their commitment,” adds Stefanie. “It’s inspiring to see the Material Library being used almost every day and to experience the passion and care with which our product managers select fabrics and trims for new designs.” 💚   #bonprix #ProductDevelopment #QualityManagement #FashionTech #OttoGroup

Celebrating 40 with stars: concluding our anniversary activities with a big bang!💥   After many moments of celebrating 40 years of bonprix in the past weeks, we marked the end of our jubilee celebrations with a big event in Hamburg: we invited celebrities, content creators, partners and customers to Curio Haus for a special programme and party. Plus, some colleagues had won a ticket and were able to join the celebration. 🙌   We seized this special moment for the screening of a movie in which famous German actors such as Nina Bott, Laura Osswald and Juliette Greco planned the birthday party for bonprix. Before cutting the cake together, Dr. Nicolai Johannsen and Carolin Klar represented the Executive Board on stage and explained the journey of our brand and shared some personal anecdotes.   Another true and surprising highlight was oliver petszokat performing his most popular songs to which everyone sang along, danced and enjoyed the 2000s vibe. Delicious food, fashion, interactive moments and dancing rounded up this night to be remembered … and, of course, there were many photos taken on the yellow carpet!   Jennifer Saß, Senior Brand Marketing Manager, is responsible for Cultural Marketing at bonprix, including the concept and execution of the event: “With this special event, we showed our strong brand and allowed our guests to emotionally experience bonprix. A heartfelt thank you goes out to all colleagues involved and to our partners – from the film cast, Nina as host and Oli P. as special music act to our agency KEMMLER KEMMLER to around 300 guests who followed our invitation and celebrated 40 years of bonprix together with us.”   “This event represented a strong step forward in how we approach Cultural Marketing and emotionally connect our brand with our audience,” comments Dr. Nicolai Johannsen, Chief Marketing Officer of bonprix. “The feedback, the energy in the room, and the resonance on social media speak for themselves. This success is the result of immense creativity, dedication, and true teamwork.”   Thank you to our employees and partners for you commitment and excellence in every detail – it was a blast! Photos by Alex de Brabant, thank you!   #bonprix #Celebrating40inStyle #CulturalMarketing #CompanyAnniversary #OttoGroup