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(Google) A sentence about the ARC authentication added at Email Sender Guidelines: https://support.google.com/mail/answer/81126
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google-81126-email-sender-guidelines.txt

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@@ -78,9 +78,9 @@ follow the Requirements for sending 5,000 or more messages per day.
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spam rates
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• Format messages according to the Internet Message Format standard, RFC 5322
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.
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• Don’t impersonate Gmail From: headers. Gmail will begin using a
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DMARC quarantine enforcement policy, and impersonating Gmail From: headers
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might impact your email delivery.
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• Don’t impersonate Gmail From: headers. Gmail will begin using a DMARC
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quarantine enforcement policy, and impersonating Gmail From: headers might
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impact your email delivery.
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• If you manage a forwarding service, including mailing lists or inbound
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gateways, add ARC headers to outgoing email. ARC headers indicate the
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message was forwarded and identify you as the forwarder. Mailing list
@@ -136,7 +136,7 @@ Authenticated messages:
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• Help protect recipients from malicious messages, such as spoofing and
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phishing messages.
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• Help protect you and your organization from being impersonated.
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• Help protect you and your organization from being impersonated.
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• Are less likely to be rejected or marked as spam by Gmail.
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Set up email authentication for each of your sending domains at your domain
@@ -148,7 +148,7 @@ to Gmail accounts. To improve email delivery, we recommend that you always set
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up SPF, DKIM, and DMARC for your domains. Make sure you're meeting the minimum
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authentication requirements described on this page. Messages that aren’t
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authenticated with these methods might be marked as spam or rejected with a
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5.7.26 error.
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5.7.26 error.
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If you use an email service provider, verify that they authenticate your
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domain’s email with SPF and DKIM.
@@ -201,6 +201,10 @@ ARC checks the previous authentication status of forwarded messages. If a
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forwarded message passes SPF or DKIM authentication, but ARC shows it
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previously failed authentication, Gmail treats the message as unauthenticated.
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When ARC shows that a forwarded message previously passed authentication, Gmail
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doesn’t automatically authenticate the message. Instead, Gmail does its own
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authentication check on the message.
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We recommend that senders use ARC authentication, especially if they regularly
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forward email. Learn more about ARC authentication.
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@@ -209,7 +213,7 @@ Infrastructure configuration requirements and guidelines
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IP addresses
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Important: The sending IP address must match the IP address of the hostname
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specified in the Pointer (PTR) record.
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specified in the Pointer (PTR) record.
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The public IP address of a sending SMTP server must have a corresponding PTR
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record that resolves to a hostname. This is called a reverse DNS lookup. The
@@ -234,7 +238,7 @@ If you use a shared IP address for sending email:
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• Make sure the shared IP address isn’t on any internet blocklist. Messages
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sent from IP addresses on a blocklist are more likely to be marked as spam.
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• If you use an email service provider for your shared IP, use Postmaster
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• If you use an email service provider for your shared IP, use Postmaster
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Tools to check the reputation of the shared IP address.
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Subscription requirements and guidelines
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Always give recipients an easy way to unsubscribe from your messages. Letting
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people opt out of your messages can improve open rates, click-through rates,
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and sending efficiency.
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and sending efficiency.
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Important: If you send more than 5,000 message per day, your marketing and
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subscribed messages must support one-click unsubscribe.
@@ -325,7 +329,7 @@ delivered as expected:
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□ Sender information should be clear and visible.
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• Format the following international domains according to Section 5.2 of
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Unicode Technical Standard #39. An international domain is also called an
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Unicode Technical Standard #39. An international domain is also called an ;
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internationalized domain name (IDN), and is a URL that is specific to a
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region or country.
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□ Authenticating domain
@@ -398,11 +402,10 @@ If you send large amounts of email, we recommend you:
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• Send email at a consistent rate. Avoid sending email in bursts.
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• Start with a low sending volume to engaged users, and slowly increase the
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volume over time.
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• As you increase the sending volume, regularly monitor server
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responses, spam rate, and the sending domain's reputation. Regular
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monitoring will allow you to quickly adapt if your sending is rate limited,
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if the spam rate is increased, or when the sending domain's reputation
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drops.
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• As you increase the sending volume, regularly monitor server responses,
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spam rate, and the sending domain's reputation. Regular monitoring will
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allow you to quickly adapt if your sending is rate limited, if the spam
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rate is increased, or when the sending domain's reputation drops.
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• Avoid introducing sudden volume spikes if you do not have a history of
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sending large volumes. For example, immediately doubling previously sent
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volumes suddenly could result in rate limiting or reputation drops.
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• Regularly monitor your domain's spam rate in Postmaster Tools.
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• Keep spam rates reported in Postmaster Tools below 0.10% and avoid ever
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reaching a spam rate of 0.30% or higher. Learn more
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reaching a spam rate of 0.30% or higher. Learn more
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• Maintaining a low spam rate helps senders be more resilient to occasional
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spikes in user feedback.
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• Maintaining a high spam rate leads to increased spam classification. It can

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