81126: Google email sender guidelines captured on the 30th of October, 2023

Author: azumakuniyuki

ChangeLog.md

@@ -1,6 +1,10 @@
 Changes for FEB-2024-NO-AUTH-NO-ENTRY.GIT
 ===================================================================================================
 
+2023-10-30
+---------------------------------------------------------------------------------------------------
+- Update 81126: Email sender guidelines; Anouncement about One-click unsubscribe updated
+
 2023-10-12
 ---------------------------------------------------------------------------------------------------
 - Update 81126: Email sender guidelines/List-Unsubscribe

google-81126-email-sender-guidelines.txt

@@ -2,7 +2,7 @@ Skip to main content
 
 Gmail Help
 [                    ]
- 
+●
 Sign in
 
 Google Help
@@ -102,8 +102,9 @@ Gmail accounts must meet the requirements in this section.
   • For direct mail, the domain in the sender's From: header must be aligned
     with either the SPF domain or the DKIM domain. This is required to pass
     DMARC alignment.
-  • For subscribed messages, enable one-click unsubscribe and include a clearly
-    visible unsubscribe link in the message body. Learn more
+  • Marketing messages and subscribed messages must support one-click
+    unsubscribe, and include a clearly visible unsubscribe link in the message
+    body. Learn more
 
 If you send more than 5,000 emails per day before February 1, 2024, follow the
 guidelines in this article as soon as possible. Meeting the sender requirements
@@ -241,7 +242,9 @@ Make it easy to unsubscribe
 
 Always give your recipients an easy way to unsubscribe from your messages.
 Letting people opt out of your messages can improve open rates, click-through
-rates, and sending efficiency.
+rates, and sending efficiency. One-click unsubscribe makes it easy for people
+to opt out. If you send more than 5,000 message per day, your marketing and
+subscribed messages must support one-click unsubscribe.
 
 To set up one-click unsubscribe, include both of these headers in outgoing
 messages:
@@ -259,7 +262,7 @@ List-Unsubscribe=One-Click"
 
 Learn more about List-Unsubscribe: headers in RFC 2369 and RFC 8058.
 
-Other recommended unsubscribe methods to include when sending email:
+More unsubscribe methods we recommend:
 
   • Let recipients review the individual mailing lists they’re subscribed to.
     Let them unsubscribe from lists individually, or all lists at once.