@@ -46,6 +46,14 @@ Google Workspace senders: If you use Google Workspace to send large volumes of
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email, review the Spam and abuse policy in Gmail. The policy is part of the
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Google Workspace Acceptable Use Policy.
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+ Sender requirements updates
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+
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+ This table lists our updates to the sender guidelines:
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+
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+ Sender requirement Date added
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+ Use a TLS connection for transmitting email Dec. 2023
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+ Keep spam rates below 0.30% Oct. 2023
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+
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Sender guidelines
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Follow these guidelines to help ensure messages are delivered to Gmail accounts
@@ -66,13 +74,15 @@ follow the Requirements for sending 5,000 or more messages per day.
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• Set up SPF or DKIM email authentication for your domain.
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• Ensure that sending domains or IPs have valid forward and reverse DNS
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records, also referred to as PTR records. Learn more
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+ • Use a TLS connection for transmitting email. For steps to set up TLS in
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+ Google Workspace, visit Require a secure connection for email.
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• Keep spam rates reported in Postmaster Tools below 0.10% and avoid ever
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- reaching a spam rate of 0.30% or higher. Learn more
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+ reaching a spam rate of 0.30% or higher. Learn more about spam rates.
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• Format messages according to the Internet Message Format standard (RFC 5322
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).
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• Don’t impersonate Gmail From: headers. Gmail will begin using a DMARC
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quarantine enforcement policy, and impersonating Gmail From: headers might
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- impact your email delivery.
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+ impact your email delivery.
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• If you regularly forward email, including using mailing lists or inbound
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gateways, add ARC headers to outgoing email. ARC headers indicate the
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message was forwarded and identify you as the forwarder. Mailing list
@@ -88,12 +98,12 @@ Gmail accounts must meet the requirements in this section.
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• Ensure that sending domains or IPs have valid forward and reverse DNS
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records, also referred to as PTR records. Learn more
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• Keep spam rates reported in Postmaster Tools below 0.10% and avoid ever
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- reaching a spam rate of 0.30% or higher. Learn more
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+ reaching a spam rate of 0.30% or higher. Learn more about spam rates.
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• Format messages according to the Internet Message Format standard (RFC 5322
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).
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- • Don’t impersonate Gmail From: headers. Gmail will begin using a DMARC
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+ • Don’t impersonate Gmail From: headers. Gmail will begin using a DMARC
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quarantine enforcement policy, and impersonating Gmail From: headers might
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- impact your email delivery.
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+ impact your email delivery.
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• If you regularly forward email, including using mailing lists or inbound
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gateways, add ARC headers to outgoing email. ARC headers indicate the
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message was forwarded and identify you as the forwarder. Mailing list
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