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Articles

HBR articles give you the ideas, insights, and best practices to help you meet your management challenges and advance your career.

 

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Building Your Company's Vision

By James C. Collins Jerry I. Porras
  • Building Your Company's Vision ^ 96501

    HBR Article

    Building Your Company's Vision

    By James C. Collins Jerry I. Porras

    Companies that enjoy enduring success have a core purpose and core values that remain fixed while their strategies and practices endlessly adapt to a changing world. The rare ability to balance continuity and change--requiring a consciously practiced...

    September 01, 1996
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  • Ask Sanyin: How Can We Shift the Return-to-Office Conversation? ^ SR0363

    Partner Article

    Ask Sanyin: How Can We Shift the Return-to-Office Conversation?

    By Sanyin Siang

    Many companies insisting that employees return to work in corporate offices are sending the implicit message that they don't trust individuals to work without oversight. CEO coach Sanyin Siang suggests that managers who believe that more onsite work will...

    March 04, 2025
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  • Virtual Meetings and Your Brain: Four Ways to Refresh ^ SR0362

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    Virtual Meetings and Your Brain: Four Ways to Refresh

    By Eoin Whelan Whelan Rene Riedl Markus Salo Henri Pirkkalainen

    "Virtual meeting fatigue" is no longer just a buzz phrase - it's a measurable neurological phenomenon. Brain- and heart-monitoring experiments have shown that video calls drain us more than face-to-face meetings do, but a few practical fixes can boost...

    March 20, 2025
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  • AI and Society: Key Challenges and Opportunities Ahead ^ ROT521

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    AI and Society: Key Challenges and Opportunities Ahead

    By Sinan Aral Michiel Bakker Manish Raghavan Seb Murray

    In a wide-ranging interview, the director of MIT's Initiative on the Digital Economy, Sinan Aral, speaks with MIT Professors Michiel Bakker and Manish Raghavan about the role of AI in resolving conflicts, combating misinformation and advancing human...

    May 01, 2025
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  • Building Adaptive Excellence: Introducing the PULSE Framework ^ ROT520

    Partner Article

    Building Adaptive Excellence: Introducing the PULSE Framework

    By Joerg Esser

    We live in a time of contradictions. The world is plagued by armed conflicts, geopolitical tensions and environmental threats; but at the same time, we are blessed with advancements in science, technological breakthroughs and transformative...

    May 01, 2025
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  • All the Lonely People: Work and Loneliness in a Complex World ^ ROT519

    Partner Article

    All the Lonely People: Work and Loneliness in a Complex World

    By Julie McCarthy Berrin Erdogin Talya Bauer Selin Kudret Emily Campion

    High-quality social connections are essential to our mental and physical health and well-being. Unfortunately, loneliness is widespread, affecting an estimated one in four people. A large body of research shows that it has a serious impact on physical...

    May 01, 2025
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  • Difficult Conversations 3.0: How to Set Boundaries at Work ^ ROT518

    Partner Article

    Difficult Conversations 3.0: How to Set Boundaries at Work

    By Melody Wilding

    It is human nature to seek good relations with your work colleagues, especially your boss. But when your boundaries are pushed, failing to say something can ultimately do more harm than good. The author shows that figuring out where to selectively stand...

    May 01, 2025
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  • Data Readiness in the Age of GenAI: Six Essentials ^ ROT517

    Partner Article

    Data Readiness in the Age of GenAI: Six Essentials

    By Krish Banerjee

    Generative AI stands poised to help companies reinvent themselves - by streamlining operations, delivering better customer experiences and otherwise driving growth in many ways. Yet, when Accenture surveyed 2,000 CXOs in 2024, 48 per cent said their...

    May 01, 2025
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  • Lessons Learned From Outside Innovators ^ SR0369

    Partner Article

    Lessons Learned From Outside Innovators

    By Simone Ferriani Gino Cattani

    People from outside an organization can offer a unique perspective that challenges established norms and catalyzes innovation. But that won't happen if these unconventional thinkers find themselves in an environment where insiders don't value or support...

    March 11, 2025
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  • How Remote Work Changes Design Thinking ^ SR0368

    Partner Article

    How Remote Work Changes Design Thinking

    By Daniel Wentzel Alice Minet Stefan Raff-Heinen Janina Garbas

    When designers are developing new product concepts, collaborating in person with product testers and other team members is often the best option. But using digital tools to collect people's input remotely might be a better alternative - sometimes...

    March 11, 2025
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  • The Hidden Battle for IP Protection in Alliances ^ SR0367

    Partner Article

    The Hidden Battle for IP Protection in Alliances

    By Jens-Christian Friedmann Dovev Lavie Linda Rademaker Andrew Shipilov

    Strategic alliances are crucial for accessing specialized resources and knowledge. But a partner may exploit proprietary information or use predatory means to access it, leading to intellectual property (IP) loss. To protect their IP, companies must...

    March 11, 2025
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  • The Way to Net Zero: Reducing Emissions Takes Teamwork ^ SR0366

    Partner Article

    The Way to Net Zero: Reducing Emissions Takes Teamwork

    By Martin Glaum Alexander Gerybadze Thomas Muller-Kirschbaum Ralph Schweens

    Reducing industrial greenhouse gas emissions to meet climate targets is a difficult challenge, but business transformations by chemical sector giants BASF and Henkel show that progress is possible. While both companies have separately made numerous...

    March 06, 2025
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  • Amid DEI Rollbacks, Champion Allyship ^ SR0365

    Partner Article

    Amid DEI Rollbacks, Champion Allyship

    By Meg A Warren

    As businesses face pressure to roll back DEI initiatives, maintaining an inclusive workplace matters more than ever. Research points to practical ways in which leaders and managers can preserve inclusion, which can help companies stay competitive while...

    March 05, 2025
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  • More Human: A New Leadership Paradigm Emerges ^ ROT516

    Partner Article

    More Human: A New Leadership Paradigm Emerges

    By Rasmus Hougaard Jacqueline Carter

    Artificial Intelligence (AI) has placed leaders at the helm of a crucial decision: Will AI create an era of mechanical, impersonal efficiency or will it catalyze a human-centric renaissance, redefining leadership itself? The authors argue that this can...

    May 01, 2025
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  • AI Ethics Strategy Lessons From H&M Group ^ SR0372

    Partner Article

    AI Ethics Strategy Lessons From H&M Group

    By Martin Kornberger Elmira van den Broek Stephan Leixnering

    You can't approach AI ethics with only formal procedures, say leaders at global retailer H&M Group. So to help build its collective moral compass, the company has built a culture of AI ethics based on experimentation. Its AI ethics training emphasizes...

    March 31, 2025
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  • Why the Law Against Business Bribes Is Good for Business ^ SR0371

    Partner Article

    Why the Law Against Business Bribes Is Good for Business

    By Michael H. Posner

    The Trump administration's suspension of enforcement of the Foreign Corrupt Practices Act threatens a law that has protected U.S. businesses for nearly 50 years. Enacted with strong business support, the FCPA sets clear prohibitions against bribery and...

    March 17, 2025
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  • How to Strategize in an Out-of-Control World ^ SR0370

    Partner Article

    How to Strategize in an Out-of-Control World

    By Adam Job Nikolaus S. Lang Ulrich Pidun Martin Reeves

    Increasingly, politics is a generator of surprises that reverberate in boardrooms around the world. But political risk is a special kind of risk for business leaders to manage. This article explores the current realities of political risk, strategies...

    March 10, 2025
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  • Building One KPI to Rule Them All ^ SR0364

    Partner Article

    Building One KPI to Rule Them All

    By Omri Morgenshtern Tarik Fadil

    Travel site Agoda set out to create a new key performance indicator that could help it monitor and align progress on its strategic goals. The KPI also needed to help the business development team make better decisions that factored in a large number of...

    March 05, 2025
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  • The Risks of Collecting Employees' Biometric Data ^ H08QRZ

    HBR Digital Article

    The Risks of Collecting Employees' Biometric Data

    By Andrew Park Jan Kietzmann Jay Killoran

    Companies use these programs to increase safety and productivity-but run the risk of harming employee engagement, trust, and mental health.

    May 29, 2025
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  • The Right Way to Implement Stretch Assignments ^ H08QTQ

    HBR Digital Article

    The Right Way to Implement Stretch Assignments

    By Shannon K Gilmartin Samantha Brunhaver Sara Jordan Bloch Gabriela Gall Caroline Simard Sheri D Sheppard

    Make the value and rewards clear, consistent, and accessible.

    May 28, 2025
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  • Can AI Agents Be Trusted? ^ H08QI3

    HBR Digital Article

    Can AI Agents Be Trusted?

    By Blair Levin Larry Downes

    As these agents gain decision-making power, they also introduce significant risks.

    May 26, 2025
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  • How to Rescue a Failing Strategy ^ H08QTW

    HBR Digital Article

    How to Rescue a Failing Strategy

    By George Bene Jason McDannold Beth Musumeci

    Four moves that will buy you time, create options, and protect you against the worst.

    May 23, 2025
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  • A New Framework for Going Viral ^ H08QFP

    HBR Digital Article

    A New Framework for Going Viral

    By David Dubois

    This research-backed roadmap can help brands proactively unpack, assess, and optimize their content's potential.

    May 14, 2025
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