Data cleansing services

Get accurate, duplicate-free, and standardized datasets that power smarter strategies with Innowise’s data cleansing services. Our pipelines deliver 98%+ accuracy, helping teams make faster and more confident decisions.

100%

data security

99%

data accuracy achieved

40+

data engineers

75%

mid & senior-level specialists

Get accurate, duplicate-free, and standardized datasets that power smarter strategies with Innowise’s data cleansing services. Our pipelines deliver 98%+ accuracy, helping teams make faster and more confident decisions.

100%

data security

99%

data accuracy achieved

40+

data engineers

75%

mid & senior-level specialists

Why you might need data cleansing services

  • Inaccurate, incomplete, or duplicate data
  • Costly compliance risks
  • Weak data governance
  • Broken ETL pipelines
  • Sky-high storage costs
  • Manual errors & legacy workflows
  • Marketing that misses the mark
  • Wasted time & drained resources

Inaccurate, incomplete, or duplicate data

Customer records with missing fields. Sales reports that don’t add up. Product catalogs riddled with duplicates. It’s more than messy; it’s misleading. Data cleansing fills gaps, removes duplicates, and validates formats for trustworthy reporting.

Designing and tracking automated workflows to optimize analytics pipelines.

Costly compliance risks

GDPR, HIPAA, PCI-DSS. It only takes one sloppy record to trigger a regulatory nightmare. We flag and fix non-compliant entries before they become liabilities to keep you audit-ready and legally sound.

Collaborative business meeting focused on visual reports and interactive data presentations

Weak data governance

Without strong data governance, your data stays disconnected. Data cleansing fixes errors and inconsistencies, while standardization unifies formats. Together, they support a single source of truth across systems.

Technical experts consulting on system diagnostics and business continuity in a mission-critical data environment

Broken ETL pipelines

Garbage in, garbage out — and when bad inputs crash your pipelines, teams crumble. Data cleansing ensures only clean, validated inputs enter your ETL workflows, reducing failures and recovery time.

Backend developer performing code refactoring on multiple monitors in a modern tech workspace

Sky-high storage costs

Outdated, duplicated, or irrelevant data clogs your storage and inflates your cloud bill. Smart cleansing removes stale records, reduces storage bloat, and lowers infrastructure costs, which saves you space and money.

Financial analysts review real-time market data and predictive analytics to guide investment decisions

Manual errors & legacy workflows

Are your teams still fixing records by hand? Relying on half-broken scripts or legacy tools? That’s not sustainable, and every manual touch adds risk. We automate cleansing to free your team from tedious fixes and lower error rates across the board.

Writing and reviewing source code in a modern programming environment

Marketing that misses the mark

Wrong names. Wrong segments. Wrong timing. Dirty CRM data means wasted spend and frustrated leads. Our enrichment services clean your lists and add missing context, boosting segmentation accuracy and campaign ROI.

The consulting team reviews analytics on screen, focusing on data-driven IT strategy and solutions

Wasted time & drained resources

Your analysts didn’t sign up to babysit Excel sheets. Stop wasting skilled hours on cleanup that should be automated. With data cleansing services, your team gets clean data without burning cycles fixing it themselves.

IT dashboard showing a glowing clipboard checklist against streaming code, illustrating developer issue resolution and recommendations

Inaccurate, incomplete, or duplicate data

Customer records with missing fields. Sales reports that don’t add up. Product catalogs riddled with duplicates. It’s more than messy; it’s misleading. Data cleansing fills gaps, removes duplicates, and validates formats for trustworthy reporting.Designing and tracking automated workflows to optimize analytics pipelines.

Costly compliance risks

GDPR, HIPAA, PCI-DSS. It only takes one sloppy record to trigger a regulatory nightmare. We flag and fix non-compliant entries before they become liabilities to keep you audit-ready and legally sound.Collaborative business meeting focused on visual reports and interactive data presentations

Weak data governance

Without strong data governance, your data stays disconnected. Data cleansing fixes errors and inconsistencies, while standardization unifies formats. Together, they support a single source of truth across systems.Technical experts consulting on system diagnostics and business continuity in a mission-critical data environment

Broken ETL pipelines

Garbage in, garbage out — and when bad inputs crash your pipelines, teams crumble. Data cleansing ensures only clean, validated inputs enter your ETL workflows, reducing failures and recovery time.Backend developer performing code refactoring on multiple monitors in a modern tech workspace

Sky-high storage costs

Outdated, duplicated, or irrelevant data clogs your storage and inflates your cloud bill. Smart cleansing removes stale records, reduces storage bloat, and lowers infrastructure costs, which saves you space and money.Financial analysts review real-time market data and predictive analytics to guide investment decisions

Manual errors & legacy workflows

Are your teams still fixing records by hand? Relying on half-broken scripts or legacy tools? That’s not sustainable, and every manual touch adds risk. We automate cleansing to free your team from tedious fixes and lower error rates across the board.Writing and reviewing source code in a modern programming environment

Marketing that misses the mark

Wrong names. Wrong segments. Wrong timing. Dirty CRM data means wasted spend and frustrated leads. Our enrichment services clean your lists and add missing context, boosting segmentation accuracy and campaign ROI.The consulting team reviews analytics on screen, focusing on data-driven IT strategy and solutions

Wasted time & drained resources

Your analysts didn’t sign up to babysit Excel sheets. Stop wasting skilled hours on cleanup that should be automated. With data cleansing services, your team gets clean data without burning cycles fixing it themselves.IT dashboard showing a glowing clipboard checklist against streaming code, illustrating developer issue resolution and recommendations
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End-to-end data cleansing & enrichment services

Cleaning alone isn’t enough. Real data cleansing means checking, enriching, and protecting your datasets from start to finish. Here’s how Innowise delivers B2B data cleansing services that give you cleaner data, sharper insights, and fewer costly mistakes.

Data deduplication

Duplicates don’t stand a chance. We scrub them out of your CRMs, ERPs, and data warehouses, giving you one reliable version of the truth.

Data validation

Every record gets checked automatically for accuracy, consistency, and completeness, so your reporting always stands on solid ground.

Data enrichment

We enrich your records with firmographic, demographic, and behavioral info to give sales and marketing the complete picture they need.

Data standardization

Whether it’s naming conventions, country codes, or currencies, we bring all your formats into line so systems connect smoothly.

Data formatting

We take unorganized, legacy, or third-party data and reformat it into something your systems can actually read and use.

Data merging

Instead of juggling siloed data, we merge it across sources and departments to remove the noise, so you’re left with a consistent database.

Data archiving & purging

Outdated data drags you down. We safely archive what you need and purge what you don’t, reducing storage bloat.

Data integrity audits

One cleanup isn’t enough. That’s why we run regular integrity audits to keep your data accurate, compliant, and always business-ready.

Metadata alignment

We align and normalize metadata and master data across all your platforms, so governance is stronger and systems stay in sync.

author
Let’s clean up your data and unlock real results.

Book a call to get faster decisions, tighter ops, and fewer costly mistakes.

Data categories we cleanse & enrich

Customer data

Financial data

Product data

Operational data

Online engagement data

Marketing data

Sales & transactional data

Compliance & regulatory data

Employee & HR data

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Philip Tihonovich
Head of Big Data and AI

Bad data can quietly steal 10–30% of your revenue. It skews reports, slows decisions, and eats up resources. We’re here to get your data right, so you can dodge those losses and keep your business growing.

Head of Big Data and AI

Choose Innowise as your data cleansing company

When you team up with Innowise, you get people who live and breathe data. We’ve been at it for years, and we use the right tools to turn messy records into clean, reliable info you can trust. For us, it all comes down to three things: accuracy, compliance, and results you can see.

How we secure data quality for successful project delivery

Every project sticks to the big standards, like GDPR, HIPAA, ISO 8000, and SOC 2. As a result, you get data that’s not just clean but accurate, consistent, and ready to pass any audit.

We don’t wing it. Every project starts with a solid plan: key steps mapped out, checkpoints in place, and risks accounted for. From day one, your data gets the careful treatment it deserves.

No black boxes here. Every step of the cleansing process is documented so your team can follow along easily and carry the same standards forward once the project is complete.

We mix automated scripts with spot checks and cross-checks along the way to catch problems early and keep your data accurate.

Before anything goes live, we stress-test pipelines, check data integrity, and run QA scripts to make sure everything lines up. The goal’s simple: no surprises, just data you can trust.

Keeping your data safe is a non-negotiable. We lock it down with encryption, role-based access, and secure environments, making sure sensitive records stay protected from start to finish.

Clean data doesn’t stay clean on its own. We use CI/CD pipelines and continuous monitoring to cleanse, reformat, and align incoming data to keep it accurate, reliable, and ready for a growing business.

Our approach to data cleansing services

Our process is straightforward and built to work. From the first check to ongoing upkeep, we shape every step around your project, so you get clean results fast and without bottlenecks.

Assessment & profiling

  • Analyzing data quality & uncovering root issues
  • Profile patterns & relationships across systems
  • Defining cleansing goals & setting measurable KPIs

Standardization

  • Enforcing consistent naming conventions & formats
  • Applying clear data entry & validation rules
  • Aligning records to business-wide standards

Deduplication

  • Detecting & flagging duplicate records
  • Merging or purging duplicates
  • Keeping uniqueness across CRMs, ERPs, & warehouses

Validation & fixes

  • Cross-checking against rules & reference datasets
  • Fixing invalid, incomplete, or mismatched entries
  • Restoring referential integrity between records

Enrichment

  • Filling missing fields using external data sources
  • Updating outdated or stale records
  • Adding demographic, firmographic, or behavioral data

Transformation & integration

  • Reformatting & normalizing values for consistency
  • Consolidating datasets from multiple sources
  • Resolving schema conflicts & alignment issues

Security & compliance

  • Protecting sensitive data with encryption
  • Controlling access with role-based permissions
  • Ensuring alignment with GDPR, HIPAA, & SOC 2

Ongoing maintenance

  • Automating quality checks with CI/CD pipelines
  • Scheduling regular cleansing & monitoring routines
  • Adapting processes as data & business evolve

Industries that benefit from our data cleansing services

  • Finance
  • Banking
  • Healthcare
  • Retail
  • E-commerce
  • Insurance
  • Telecommunications
  • Manufacturing
  • Real estate
  • Education

Financial strategy depends on precision, and bad data throws everything off. When records don’t match and compliance flags get missed, forecasting suffers and risk multiplies. With clean, aligned financial data, your numbers tell the full story clearly, accurately, and profitably.

  • Sharper forecasting with clean, complete records
  • Aligned datasets that reduce compliance risk
  • Higher profitability driven by accurate insights
AI-driven finance dashboard overlays urban skyline, highlighting real-time analytics for smarter investments

False positives, fraud risk, and audit fails are all symptoms of bad data in banking. Clean, unified records streamline AML/KYC checks, sharpen fraud detection, and make room for customer service that builds trust.

  • Faster AML/KYC with clean, verified records
  • Reduced fraud risk from stronger detection
  • Improved customer trust through data security
Financial professional uses smart technology for efficient banking and investment growth

Broken records slow down care, delay claims, and invite compliance risks. Cleaning up duplicate profiles, filling missing fields, and aligning formats gives healthcare teams the confidence to act fast, process claims smoothly, and stay fully HIPAA-compliant.

  • More accurate, up-to-date patient records
  • Faster, error-free insurance claim processing
  • Stronger compliance with HIPAA & GDPR standards
Healthcare provider uses mobile device for telemedicine and real-time patient data access

In retail, bad data hits where it hurts — sales, inventory, and customer loyalty. When SKUs are inconsistent and customer records are fragmented, teams can’t forecast, personalize, or move fast. Clean, structured data keeps shelves stocked, marketing sharp, and margins healthy.

  • Cleaner product data that drives conversions
  • Smarter targeting with unified customer profiles
  • Lower inventory costs due to better forecasting
Consumer checks online deals on smartphone amid pink shopping bags and urban storefront backdrop

E-commerce lives and dies by data quality. It powers search accuracy, product recommendations, dynamic pricing, and seamless checkout. Clean, structured data means faster paths to purchase, lower cart abandonment, and a customer journey that actually converts.

  • Sharper product search and on-site navigation
  • Personalized recommendations that convert
  • Fewer returns thanks to consistent product data
Smart ecommerce platforms personalize shopping and secure payments, creating seamless online buying experiences

For insurers, bad data means bad decisions. Inaccurate policy records and incomplete claims disrupt underwriting, inflate fraud payouts, and slow approvals. With clean and validated data, you can strengthen your risk models, speed up claims, and protect your bottom line.

  • Stronger risk assessments powered by accurate data
  • Faster, smoother claim approvals & payouts
  • Reduced fraud losses with cleaner policy records
Digital insurance platforms use AI for claims, policy management, and fast, secure customer service

Reliable service, low churn, and smooth operations start with clean data. From accurate billing to synchronized network logs, telecom providers rely on structured, high-quality datasets to deliver consistently and compete at scale.

  • Accurate billing that builds customer trust
  • Cleaner network data for smarter management
  • Lower churn driven by consistent service quality
Telecom tower with smart sensors powers next-gen connectivity, enabling 5G and IoT networks

In manufacturing, precision means profit. One error in supplier data or a broken BOM can trigger delays, defects, or downtime. Clean, standardized data keeps your lines moving, your waste low, and your quality exactly where it needs to be.

  • Accurate BOMs that prevent production errors
  • Streamlined supplier data for smoother operations
  • Higher product quality with fewer defects
Automated assembly line uses AI-driven robotics for agile, data-powered production and quality control

Ever chased a lead on a property only to find the data was outdated or duplicated? Happens more than you'd think. With clean, verified property data, real estate teams can move faster, close smarter, and manage portfolios without second-guessing.

  • Up-to-date listings that speed up decision-making
  • Verified lease records & clean ownership data
  • Accurate valuations for confident investing
Digital real estate solutions enable automated smart home access, remote management, and secure transactions

Messy student data creates friction everywhere: missed enrollments, lost progress, delayed certifications. But when records are clean and reporting is aligned, platforms run smoother, students stay engaged, and compliance takes care of itself.

  • Accurate student data that improves retention
  • Automated tracking for smoother course progress
  • Clean reporting that simplifies audit & compliance
Modern education blends traditional study with digital tools for tracking and enhancing student progress
OUR TEAM
Dirty data drains resources fast. Clean data flips the script.

Let’s fix the mess and turn your data into decisions that pay off.

Our data cleansing tools

Programming languages
Data engineering
Frameworks
Cloud tools
Data science
Data visualization
Programming languages
Data engineering
Apache Spark
PySpark
dbt
Frameworks
Great Expectations
Deeque
Databricks DQX
Cloud tools
Data science
Pandas
Numpy
Data visualization
Matplotlib
Seaborn
Programming languages
Apache Spark
PySpark
dbt
Great Expectations
Deeque
Databricks DQX
Pandas
Numpy
Matplotlib
Seaborn

What our customers think

Dr. Felix Berthelmann Managing Director Digital Science
company's logo

“Over the years, Innowise has consistently proven to be a long-term reliable partner. The consistency and quality of the services provided have significantly contributed to the success of our joint initiatives.”

  • IndustryHealthcare, Pharma, Life Sciences
  • Team size2 specialists
  • Duration44 months
  • ServicesStaff augmentation, Data science
Leo Iannacone VP of Engineering Plentific
company's logo

“High seniority, high proactivity and high work independence and reasonable price. Really great people.”

  • Industry Software
  • Team size 10 specialists
  • Duration 28 months
  • Services Staff augmentation
Joanna Wolynska HR & Project Manager Netdevops Luxembourg S.a.r.l
company's logo

“Innowise’s help allowed us to complete the project on time. Their flexible and adaptable approach resulted in a smooth partnership. Ultimately, they were communicative, responsive, and easy to work with, on top of being technically proficient.”

  • Industry IT services
  • Team size 1 specialist
  • Duration 6+ months
  • Services Custom software development

FAQ

Absolutely. Once your data is cleansed, we integrate it right back into your systems, whether it’s a CRM, ERP, data warehouse, or cloud platform. That means your teams keep using the same familiar tools while working with accurate, standardized, and reliable datasets that support better reporting, compliance, and decision-making across the business.

It depends. Every dataset is different. The size, the messiness, the level of detail you need, all of that plays a role. That’s why at Innowise, we don’t throw one-size-fits-all pricing around. Instead, we talk with you, figure out exactly what you’re working with, and outline a plan that makes sense for your goals and budget.

We treat security as non-negotiable. All data is encrypted in transit and at rest, with role-based access to limit exposure. Work happens in secure, compliant environments aligned with GDPR, HIPAA, and SOC 2. Detailed logs and strict governance ensure your sensitive records remain private, protected, and under your full control.

Outsourcing data cleansing saves you from the expense of building in-house teams, helps avoid costly mistakes, and gets results faster. What really matters is having a partner you can trust. At Innowise, we tackle everything from quick cleanups to enterprise-scale projects, giving you accurate, compliant, business-ready data that drives better reporting and smarter growth.

It really depends on how much data you’ve got and how messy it is. Small cleanups might take a few days, while complex, large-scale projects can run for a few weeks. At Innowise, we set clear timelines upfront, keep you updated as we go, and deliver fast without cutting corners or compromising accuracy.

Feel free to book a call and get all the answers you need.

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