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Fig. 2 | Journal of the Academy of Marketing Science

Fig. 2

From: Why generalized structured component analysis is not universally preferable to structural equation modeling

Fig. 2

Model Specified for Simulation Study (Hwang et al. 2010b) and Replication and Extension (this article). Notes: All variables (zi and ηj) are centered and have unit variance. In Hwang et al.’s (2010b) population model, the structural paths β1 and β2 have values of .6, and the cross-loadings χ (dashed lines) have values of .21. We create three additional conditions that vary the structural paths and the cross-loadings: β1 = β2 = .6 versus β1 = β2 = −.6, and χ = .21 versus χ = 0

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