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Building brands through culture, fandoms & communities
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PLATFORM13
A new era | Brands are under pressure
A new era | Brands are under pressure
We’re living in a time of radical transformation—where brands, business leaders, and marketers need to innovate across the board just to survive, let alone thrive. With consumer attention the fiercest...
Cultural Intel | REAL LIFE, REAL TIME & On-GOING
Cultural Intel | REAL LIFE, REAL TIME & On-GOING
Culture is shaped and connected by global and diverse communities. From our inherited cultural backgrounds through to the cross cultural fandoms we choose, whether it’s music, art, fashion, and/or s...
Cultural Marketing | DRIVING BRAND DISCOVERY
Cultural Marketing | DRIVING BRAND DISCOVERY
In a world of sponsored ad fatigue, channel fragmentation, and conversion opportunities now at every touchpoint, meaningful, cohesive and integrated storytelling that resonates can help your brand att...
LATEST PRESS, TALKS, OPINIONS
MARKETING WEEK - OP ED on bringing Guerilla Marketing Back
MARKETING WEEK - OP ED on bringing Guerilla Marketing Back
An OP ED by Leila Fataar on why and how marketers need to stop playing by the rules and start writing new ones, grounded in cultural relevance, creativity and authenticity.
Back to the F**kture: Leila Fataar on Culture-Led Brands: Why the Future Belongs to the Human-Centric, Not the Trend-Chasing
Back to the F**kture: Leila Fataar on Culture-Led Brands: Why the Future Belongs to the Human-Centric, Not the Trend-Chasing
An OP ED by Leila Fataar on why and how marketers need to stop playing by the rules and start writing new ones, grounded in cultural relevance, creativity and authenticity.
Unorthodox Blends - Leila Fataar
Unorthodox Blends - Leila Fataar
An OP ED by Leila Fataar on why and how marketers need to stop playing by the rules and start writing new ones, grounded in cultural relevance, creativity and authenticity.
Creative Review: Leila Fataar on why brands need culture
Creative Review: Leila Fataar on why brands need culture
An OP ED by Leila Fataar on why and how marketers need to stop playing by the rules and start writing new ones, grounded in cultural relevance, creativity and authenticity.
WARC POD: Linking Culture and Earned
WARC POD: Linking Culture and Earned
An OP ED by Leila Fataar on why and how marketers need to stop playing by the rules and start writing new ones, grounded in cultural relevance, creativity and authenticity.
BOF Voices: The Business of Culture | Dapper Dan, Leila Fataar
BOF Voices: The Business of Culture | Dapper Dan, Leila Fataar
Dapper Dan and Leila Fataar joined BoF editor-at-large Tim Blanks on the VOICES 2017 stage to discuss the power dynamics of appropriation and the legendary designer's historic partnership with Gucci
Leila Fataar
BOOK: Culture-Led Brands
BOOK: Culture-Led Brands
A globally renowned and seasoned brand builder, marketing and comms practitioner and business innovator, Leila Fataar has three decades of hands on non-traditional leadership experience at the intersection of culture, creativity and commerce.
Consultancy
Consultancy
A globally renowned and seasoned brand builder, marketing and comms practitioner and business innovator, Leila Fataar has three decades of hands on non-traditional leadership experience at the intersection of culture, creativity and commerce.
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CULTURAL VOICES POD
YOUTUBE
YOUTUBE
Remarkable careers aren’t just made… they’re shaped by personal culture, global influences, and The Culture. It takes a bit of risk, an ability to adapt and a lot of resilience. This podcast explores the perspectives and experiences that have shaped extraordinary careers, while sharing insights and expertise across corporate, cultural, and creative spaces. Leila Fataar presents Cultural Voices, a series of unfiltered conversations with people shaping and representing culture and creativity. Powered by Platform13_
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