AGENCY EA
Experiential Alchemy Episode: Laura Parkinson
Experiential Alchemy Episode: Laura Parkinson
Join hosts Lucy Stratton and Rick Cosgrove as they sit down with Laura Parkinson, the Global Head of Brand Experience at LinkedIn, for an inspiring look at her 15+ year career. Tune in to hear how Laura Parkinson has continually pushed the boundaries of experiential marketing across the world’s most recognizable brands. Lucy […]
The Invisible Tax on Your Experience (And How We Repeal It)
The Invisible Tax on Your Experience (And How We Repeal It)
You have a budget. It’s a finite number with infinite expectations attached to it. You want the moon, the stars, and a killer lighting package to illuminate them both. But in the traditional agency model, a significant chunk of that budget vanishes before a single piece of truss is flown or a pixel is pushed. […]
Experiential Alchemy Episode - Jimmy Knowles
Experiential Alchemy Episode - Jimmy Knowles
Jimmy Knowles of Canva joins hosts Rick and Lucy for this episode of Experiential Alchemy. From hijacking his own college graduation in the name of job hunting to orchestrating the sequin-filled explosion of Canva Create, Jimmy has a playbook you won’t find in school. He spills on why corporate is out, the shift from attendees […]
Q&A With MJ Husain - Agency EA
Q&A With MJ Husain - Agency EA
We sat down with our resident brand whisperer MJ Husain (hot off a promotion to creative director!) to walk us through the “ugly phase” of a concept, the art of bottling lightning, and why embracing a project spiraling toward disaster is often the quickest path to a brilliant breakthrough. Dive in to get to know one […]
How We Turned Conference Chaos into Creative Fuel at INBOUND 25
How We Turned Conference Chaos into Creative Fuel at INBOUND 25
Picture this: You’re at INBOUND. The air crackles with energy, ideas, and the low hum of ten thousand conversations. You’ve mainlined coffee, collected a tote bag full of swag, and sat through keynotes that were supposed to change your life. Your brain is full. Your notes app is fuller. In a sea of passive listening, […]
Experiential Alchemy Episode: Dustin Callif
Experiential Alchemy Episode: Dustin Callif
In this episode of Experiential Alchemy, Rick + Lucy sit down with Dustin Callif, President of Tool of North America, to delve into his fascinating journey at the intersection of technology, content, and experience. Lucy Stratton: Hello, everyone. I’m Lucy Stratton. Rick Cosgrove: And I’m Rick Cosgrove. Lucy Stratton: And you’re […]
From Hashtags to Headlines: How Social Media Makes Events Unmissable
From Hashtags to Headlines: How Social Media Makes Events Unmissable
The Day Event ROI Died
The Day Event ROI Died
ROI isn’t right for events. It’s not its fault—it never asked to be put in this position. Before we knock the measure, it’s important to consider why we are measuring at all. Dax Callner, founder of the Experiential Marketing Measurement Coalition, tells us there are typically three reasons: Protecting hard-fought event budgets Driving continuous experience […]
Experiential Alchemy Episode 14: Sara Navarro
Experiential Alchemy Episode 14: Sara Navarro
On the latest episode of Experiential Alchemy, Rick and Lucy are joined by Sara Navarro, the Senior Manager of Global Events at Dropbox. From Board of Trade to owning her own restaurant and now being in the technology industry, Sara has a lot to share! She spills lessons learned the experiential trend she’d like to […]
Experiential Alchemy Episode 13: Matt Croft
Experiential Alchemy Episode 13: Matt Croft
OUR WEBSITE
OUR WEBSITE
Experiential Alchemy Episode 12: Heather Roeper
Experiential Alchemy Episode 12: Heather Roeper
Hosts Rick and Lucy are joined by Heather Roeper, a seasoned professional with extensive experience in event management and marketing. Heather shares her unique path into experiential, her dream activations (some of which have come true!) and an event horror story that would make even the most experienced event professionals nervous! Lucy Stratton: Well, […]
2024 Rewind: Our Biggest Hits!
2024 Rewind: Our Biggest Hits!
Most Innovative Meetings 2024: HubSpot INBOUND
Most Innovative Meetings 2024: HubSpot INBOUND
The annual conference boosted attendance through reimagined ticketing, strategic timing, interactive programming, big-name speakers, and more smart strategies.
Agency EA ranked #17 on Largest Women-Owned Business List by Crain’s Chicago
Agency EA ranked #17 on Largest Women-Owned Business List by Crain’s Chicago
THOUGHT LEADERSHIP
Lessons in Longevity: Agency EA Reveals Five Business Insights from the Past 25 Years - Event Marketer
Lessons in Longevity: Agency EA Reveals Five Business Insights from the Past 25 Years - Event Marketer
AI Power Moves: 5 Innovative Ways We're Evolving Brand Experiences
AI Power Moves: 5 Innovative Ways We're Evolving Brand Experiences
Discover 5 innovative ways AI is transforming brand experiences, driving creativity, and redefining engagement at EA Collective.
Top Tips for Efficient On-Site Labor
Top Tips for Efficient On-Site Labor
CASE STUDIES
EXPERIENTIAL ALCHEMY
Agency EA Pride Podcast
Agency EA Pride Podcast
Experiential Alchemy Episode 11: Sara Pederson
Experiential Alchemy Episode 11: Sara Pederson
In this episode of Experiential Alchemy, hosts Lucy Stratton and Rick Cosgrove welcome Sara Pedersen, Organizational Communication & Employee Enablement Manager at AWS. Sara, who has a master’s degree in positive psychology, shares tips and tricks for achieving a happier and healthier experience in the event industry. Lucy Stratton: Hi everyone, I’m Lucy Stratton. […]
Experiential Alchemy Episode 10: Katie Robinson
Experiential Alchemy Episode 10: Katie Robinson
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