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Five Data-Driven Resolutions for Cultural Organizations
Five Data-Driven Resolutions for Cultural Organizations
Let’s toast to the end of 2025 and ring in 2026 with five resolutions to consider as your organization looks ahead to 2026.
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IMPACTS Experience
IMPACTS Experience
Know Your Own Bone
Know Your Own Bone
Articles
The Cultural Sector at the Edge of 2026
The Cultural Sector at the Edge of 2026
Here are the top eight game-changing trends we’ll be watching in 2026 and beyond for museums and performing arts organizations.
What Would Motivate People to Become Members?
What Would Motivate People to Become Members?
An important step in cultivating more members and subscribers is understanding why they don’t join in the first place.
Holiday Season Headwinds for Cultural Entities
Holiday Season Headwinds for Cultural Entities
Understanding the holiday headwinds as museums, zoos, aquariums, and performing arts organizations navigate a transformed leisure landscape.
The Allure of the Couch
The Allure of the Couch
People increasingly prefer to stay home on weekends – but that doesn’t mean cultural organizations are unable to reach them.
The Pandemic Has Still Shifted the Cultural Entities People Prefer to Visit
The Pandemic Has Still Shifted the Cultural Entities People Prefer to Visit
Staff Interactions & Guest Satisfaction: What the Best Museums Do Differently
Staff Interactions & Guest Satisfaction: What the Best Museums Do Differently
Personal interactions between guests and staff members meaningfully elevate guest experience. Here's what the best museums do differently.
The Limits of Net Promoter Score
The Limits of Net Promoter Score
Net Promoter Score can help spot potential issues for cultural organizations, but it’s not a metric we use at IMPACTS Experience. Here's why.
How AI is Reshaping Visitor Engagement Strategies
How AI is Reshaping Visitor Engagement Strategies
Here's what cultural executives need to know about AI's impact on audience acquisition and the evolving digital marketing landscape.
Social Media Engagement for Cultural Entities by Generation
Social Media Engagement for Cultural Entities by Generation
Democrats vs. Republicans: Do They Feel Differently About Cultural Organizations?
Democrats vs. Republicans: Do They Feel Differently About Cultural Organizations?
Do Democrats and Republicans perceive cultural organizations differently when it comes to being apolitical, mission-driven, and welcoming?
Midyear Market Potential: 2025 & 2026 Expected Attendance
Midyear Market Potential: 2025 & 2026 Expected Attendance
Minding the Age Gap: Understanding Younger Members for Cultural Organizations (DATA)
Minding the Age Gap: Understanding Younger Members for Cultural Organizations (DATA)
First Half of 2025 Data Wrap-Up: Sign Up For Live Q&A
First Half of 2025 Data Wrap-Up: Sign Up For Live Q&A
Exclusive Access: A Primary Benefit Among High-Value Members (DATA) - Colleen Dilenschneider
Exclusive Access: A Primary Benefit Among High-Value Members (DATA) - Colleen Dilenschneider
Intentions to Visit the US Have Declined for Canadian Cultural Visitors
Intentions to Visit the US Have Declined for Canadian Cultural Visitors
More Spending or Less? A Divide in How Potential Visitors Are Reacting to Economic Concerns
More Spending or Less? A Divide in How Potential Visitors Are Reacting to Economic Concerns
How Has Trust in Cultural Entities Changed?
How Has Trust in Cultural Entities Changed?
Intentions to Visit Exhibit-Based Cultural Entities Are Down
Intentions to Visit Exhibit-Based Cultural Entities Are Down
Ticket Purchasing Frustrations Are On the Rise: Here’s Why
Ticket Purchasing Frustrations Are On the Rise: Here’s Why
Intentions to Visit the US Have Declined Among International Audiences
Intentions to Visit the US Have Declined Among International Audiences
The Primary Purpose of a Visit to a Cultural Organization
The Primary Purpose of a Visit to a Cultural Organization
Headwinds and Tailwinds for Cultural Organizations
Headwinds and Tailwinds for Cultural Organizations
Are Cultural Organizations Expanding Their Audiences?
Are Cultural Organizations Expanding Their Audiences?
2025 & 2026 Expected Attendance for Cultural Organizations
2025 & 2026 Expected Attendance for Cultural Organizations
Our Top Ten Most Popular Articles in 2024
Our Top Ten Most Popular Articles in 2024
Four Trends We're Watching in 2025
Four Trends We're Watching in 2025
How Online Transaction Fees Impact Value Perceptions (DATA)
How Online Transaction Fees Impact Value Perceptions (DATA)
What Percentage of Guests Have Disabilities Impacting Their Visit? (DATA)
What Percentage of Guests Have Disabilities Impacting Their Visit? (DATA)
The Power of Staff Interactions: Which Ones Increase Guest Satisfaction Most?
The Power of Staff Interactions: Which Ones Increase Guest Satisfaction Most?
Membership Retention by Organization Type
Membership Retention by Organization Type
How Top of Mind Are Different Cultural Organization Types?
How Top of Mind Are Different Cultural Organization Types?
Primarily For People with Children? What This Means for Cultural Entities
Primarily For People with Children? What This Means for Cultural Entities
Cost-Related Barriers to Attendance: What Cultural Organizations Need to Know
Cost-Related Barriers to Attendance: What Cultural Organizations Need to Know
Midyear Market Potential: 2024 & 2025 Expected Attendance
Midyear Market Potential: 2024 & 2025 Expected Attendance
Cost and Value: Are Museum & Performing Arts Tickets Worth It?
Cost and Value: Are Museum & Performing Arts Tickets Worth It?
Trust Trends at Mid-Year 2024 (DATA)
Trust Trends at Mid-Year 2024 (DATA)
Do School Group Visits Correlate With Adulthood Attendance?
Do School Group Visits Correlate With Adulthood Attendance?
The Overlooked Power of Museum Stores
The Overlooked Power of Museum Stores
Are Crime Perceptions Impacting Intentions to Visit Urban Cultural Organizations?
Are Crime Perceptions Impacting Intentions to Visit Urban Cultural Organizations?
What Factors Create a Welcoming Guest Experience?
What Factors Create a Welcoming Guest Experience?
Top Membership Benefits Reveal Hints for Cultivating Diverse Support
Top Membership Benefits Reveal Hints for Cultivating Diverse Support
How Diverse Are Members/Subscribers Compared to Other Visitors?
How Diverse Are Members/Subscribers Compared to Other Visitors?
Top Mistakes Cultural Entities Make When Commissioning a Pricing Study & How to Avoid Them
Top Mistakes Cultural Entities Make When Commissioning a Pricing Study & How to Avoid Them
How Much Should You Spend on Marketing to Maximize Attendance?
How Much Should You Spend on Marketing to Maximize Attendance?
Spring Break 2024 Travel: Are We Back to 2019 Behaviors?
Spring Break 2024 Travel: Are We Back to 2019 Behaviors?
Differentiated, Variable, and Dynamic Pricing
Differentiated, Variable, and Dynamic Pricing
Ticketing Issues Are Deterring Visitors
Ticketing Issues Are Deterring Visitors
2024 & 2025 Market Potential
2024 & 2025 Market Potential
Our Top Ten Most Popular Articles in 2023
Our Top Ten Most Popular Articles in 2023
Data Reveals the Weighted Factors Comprising Guest Satisfaction
Data Reveals the Weighted Factors Comprising Guest Satisfaction
Education Value Justifies Visits to Cultural Entities
Education Value Justifies Visits to Cultural Entities
Why Being Entertaining Matters for Cultural Entities
Why Being Entertaining Matters for Cultural Entities
Which Social Media Platforms Maximize Engagement and Conversions?
Which Social Media Platforms Maximize Engagement and Conversions?
Most Americans Don’t Know Nonprofit Cultural Entities Are Nonprofits
Most Americans Don’t Know Nonprofit Cultural Entities Are Nonprofits
Arts & Culture, Education, Environment, Social Equity: What Guests Care About
Arts & Culture, Education, Environment, Social Equity: What Guests Care About
How Representative Are Visitors to US Cultural Organizations?
How Representative Are Visitors to US Cultural Organizations?
What Population Shifts Mean for Attendance
What Population Shifts Mean for Attendance
2023 & 2024 Expected Attendance (KYOB+ Exclusive)
2023 & 2024 Expected Attendance (KYOB+ Exclusive)
Exciting Changes Coming Next Week!
Exciting Changes Coming Next Week!
How Do Cultural Employees Feel About Unionizing?
How Do Cultural Employees Feel About Unionizing?
Are Employees of Cultural Organizations Happy?
Are Employees of Cultural Organizations Happy?
What Do Wealthy Americans Consider Before Joining a Nonprofit Board?
What Do Wealthy Americans Consider Before Joining a Nonprofit Board?
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