UMM
#PushingBrandsBeyond
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Explore Our Website đ
UMM is one of Sydney's most recognised PR, Social Media, Influencer + Content Agencies in Sydney, est. 1998 to resolve your communications goals.
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Blogs
UMM 2025: A Year Gone In A Flash. - UMM Sydney PR Agency
UMM 2025: A Year Gone In A Flash. - UMM Sydney PR Agency
And just like that, it seems we turn our out-of-office on, start proposing âcircling backâ in January, and say goodbye to another year.
Two Courses, Our Honest Take. The Social Media Lessons That Actually Stuck
Two Courses, Our Honest Take. The Social Media Lessons That Actually Stuck
Marc Jacobs' UGC Has Gen Z Handbagged
Marc Jacobs' UGC Has Gen Z Handbagged
Marc Jacobs' high-end range (largely handbags) has been seamlessly incorporated into niche creator content and Gen Z has been responding well.
Social Proof: What is it, and Why Does it Matter for Brands?
Social Proof: What is it, and Why Does it Matter for Brands?
Social Proof refers to the psychological phenomenon where people rely on the actions and opinions of others to guide their own behaviour.
Donât Blend In â Be a Brat: What Weâve Learnt from Charli XCXâs Campaign.
Donât Blend In â Be a Brat: What Weâve Learnt from Charli XCXâs Campaign.
Case Studies
A Toast to Sober Curious Living for Edenvale Wines
A Toast to Sober Curious Living for Edenvale Wines
Case Study: Fairy Bread Dayâs Impact: $80k Raised And Millions Reached đ
Case Study: Fairy Bread Dayâs Impact: $80k Raised And Millions Reached đ
THE SITUATION UMM has worked closely with Melbourne-based confectionary and cake decorating product manufacturer Dollar Sweets since 2020. A national brand that supplies products to all major grocery outlets, food service wholesalers and other major Australian manufacturers, Dollar Sweets acquired the rights to Fairy Bread Day in 2020. With the[âŠ]
Case Study: A Global Branding Project For Tsingtao đ
Case Study: A Global Branding Project For Tsingtao đ
From bus wraps and billboards to digital ads and social media postsâthe campaign was to be activated across key territories and platforms globally.
Case Study: Meatstock Fires Up Toowoomba đ„©
Case Study: Meatstock Fires Up Toowoomba đ„©
Following a pandemic-induced two-year hiatus, Meatstock was heading to a new area, regional Queensland in 2022.
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