Rick Beato is Right
When chatting to my friend Basti recently, he asked me if I had see the latest Video of Rick Beato on YouTube and I had not to that point. Now I have and I simply agree to everything Rick says there.
Rick is a musician that I love to watch. I got to know his channel via his “What makes this song great” video in which he takes apart music and explains why he thinks that this song is great. Recently he got more into interviewing people. Big names. In his very down to earth way, passionated and his true interest in music, he also does this fantastically, I think.
He also records videos and live streams in which he talks about YouTube as his business. Struggles, how YouTube and life as a content creator have changed and all those things and I sometimes find it quite motivating what he says, as you can take is findings and advice to use it for the things you do – like me, running beyond tellerrand. This can be simple statements like this …
[…] posting things, YouTube videos, songs on Spotify, whatever, doesn't guarantee success. But not posting them guarantees failure.
… where he is just right. But I myself need to constantly remind me of exactly that, when I am worrying about what I do.
The next bit, in which he talks about sticking to something also reminded me of what Basti said to me a couple of weeks ago:
[…] the idea of sticking with something for a really long time. This is something that very few people unfortunately have the ability to do.
Basti recently finished the new beyond tellerrand website and with it comes a section with a catalogue of all speakers who ever spoke at my beyond tellerrand events. And he said that this was quite an impressive number when seeing them all listed at once. I mean, I run this show for nearly 15 years now. That is an achievement and he is right. But you, well at least I, sometimes have to be reminded of that.
Rick, when he continues after the quote above, also states that, of course it also does not only comes down to sticking to something, but also producing and creating good quality stuff and that you have to pour a lot of love and passion into what you do.
Then he touches another one of today’s challenges …
[…] the other thing that's competing for your attention now, unfortunately, is AI BS or AI slop, whatever you want to call it. Every time I open up Instagram, it's all AI videos. You know, these stupid disaster things where somebody jumps off a bridge, onto a trampoline, they bounce back up and they get on the bridge and then the bridge collapses or all these disaster things. A wave comes over and washes people away. I mean, obviously fake videos, one after another after another after another, and they are competing for your attention. And these platforms are promoting this stuff. They're promoting fake content made by computers that can work 24 hours a day, 365 days a year. You're competing against that. That's the sad part of it.
I mean, I am not completely against AI. There are really good and useful use cases. But this bullshit Rick is talking about is real and he is so right about it. That is why we really need to write more, record more, meet more in real and create real content made of real emotions and not fake. Just complaining won’t help. Neither will doing nothing at all.
So, why don’t we all do the stuff we like even more and support each other even more to point people who might not know to it to multiply reach? that also counts for jibs and work. If you know someone who is doing good work, don’t get tired to promote them to other who, at some point, might need someone in that field and remembers your recommendation.
We really need to do this more again. And, you know, it can actually be fun!
That’s my wish for the upcoming year.
