Case Studies

Boost Mobile and Minty

Driving incremental growth through smarter shopper re-engagement

The Results

By activating Minty Recover within its affiliate program, Boost Mobile re-engaged high-intent shoppers, improved conversion efficiency, and extended the impact of its existing performance strategy. With an incrementality-focused approach, the program helped Boost Mobile capture more value from existing traffic while maintaining visibility into partner-driven performance.

41%

increase in conversion rate, Q3 to Q4 2025

20%

increase in affiliate volume in Q4 2025

reduction in channel cost to acquire, YoY

About the Brands

Boost Mobile is a U.S. wireless provider offering affordable plans, devices, and connectivity to value-conscious consumers across the United States. The brand’s customer-first approach centers on flexible options and competitive pricing.

Minty is a performance-based ecommerce marketing platform that helps brands discover, capture, and convert shoppers across the entire buying journey. Operating across all eCommerce industries, Minty generates incremental revenue by converting high-intent shoppers and activating untapped demand without disrupting existing marketing channels.

The Story

In the wireless industry, many shoppers research online but purchase in-store, making it harder to capture the full value of high-intent site traffic. Boost Mobile wanted to increase conversions and measurable online revenue without disrupting its existing affiliate strategy.

Rakuten Advertising identified an opportunity to extend Boost Mobile’s performance by bringing Minty into the affiliate ecosystem, re-engaging qualified shoppers, and converting more existing traffic without adding friction. Just as importantly, the strategy was designed to focus on conversions that added net-new value, giving Boost Mobile a more accountable way to scale partner performance.

The Rakuten Advertising Solution

Rakuten Advertising brought Minty into the affiliate program as a complementary partner, combining a fast, low-lift integration with an incrementality-focused approach to drive additional conversions without disrupting Boost Mobile’s existing strategy. By maintaining clear visibility into partner contribution and conversion activity, Rakuten Advertising helped ensure the program stayed focused on performance that was both efficient and additive.

Minty Recover activation

Rakuten Advertising launched Minty Recover as an approved affiliate partner, giving Boost Mobile a new way to re-engage high-intent visitors and extract more value from existing site traffic. This allowed the brand to capture additional performance from shoppers already demonstrating strong purchase intent.

Fast, low-lift implementation

Using Rakuten Advertising’s Partner Tag, Boost Mobile activated quickly without additional technical resources, accelerating time-to-launch with minimal operational overhead. The streamlined setup made it easier to test, validate, and scale a new partner strategy efficiently.

Incrementality-focused execution

Rakuten Advertising structured the strategy around a new-customer suppression file to ensure only eligible audiences were targeted. Combined with Minty’s device graph and direct-to-inbox engagement, Boost Mobile delivered personalized messaging, reduced brand fatigue, and improved conversion efficiency. This approach also supported stronger measurement, helping the team better understand partner impact and optimize toward truly incremental outcomes.

Rakuten Advertising has been an exceptional partner in helping Minty connect with growth-minded brands. Boost Mobile is exactly the kind of savvy, performance-oriented advertiser that is always looking for smarter ways to maximize the value of every shopper interaction. By choosing to activate Minty Recover within the Rakuten ecosystem, Boost Mobile unlocked a channel to re-engage high-intent shoppers that would have otherwise gone unrecognized. That's a smart, strategic decision - and together we're delivering the kind of incremental results that make a partnership worth celebrating.

Chris Lettera
Partnerships Manager - Minty