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Marketing Software

Marketing software is used to help businesses manage their marketing activities more effectively. It includes tools such as analytics, automation, and customer relationship management. This type of software is used by many businesses in order to organize and analyze their customer data, as well as to improve customer engagement. Marketing software can be tailored to the specific needs of each business and offers a range of features from basic tracking to advanced reporting capabilities.

Trade Promotion Management Software

Trade promotion management software helps businesses plan, execute, and analyze trade promotions to drive sales and improve marketing ROI. These platforms provide tools for creating promotional campaigns, managing budgets, tracking performance, and measuring the effectiveness of promotions across different retail channels. Features often include forecasting, invoice reconciliation, and collaboration with retailers, ensuring that promotional offers are delivered as planned. By using this software, organizations can optimize promotional spending, prevent errors, and ensure alignment with overall business goals. It also helps businesses maximize return on investment (ROI) and maintain strong retailer relationships.

4 Products for "tpx"

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1

TPX Session Management for z/OS

Broadcom

Support the unique organizational specifications and session manager requirements within an enterprise. TPX Session Management for z/OS solves the problem of repeatedly logging in and out of your various applications connected to a VTAM network by enabling you to securely access and navigate between all the applications from a single menu. Securely grants authenticated access to dynamically built application menus. Supports multiple departmentalized requirements through customization of different users. ...

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2

UCx

TPx Communications

UCx for Desktop is a Unified Communications application providing a full suite of features, including: Instant Messaging and Presence, Voice and Video Calling (VoIP and desk phone). Screen Sharing. Collaboration Rooms. Call Settings. UCx is built on the high-quality VoIP service that TPx is known for – but it’s far more than a business phone system. With the UCx desktop and mobile apps, you can call, chat, video conference, and start interactive online meetings from anywhere. Welcome to today’s office – which might not be in the office after all. UCx will re-energize your work day with collaboration and connection wherever you are. ...

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3

Wipro Promax

Wipro

...Enterprises also face challenges due to internal factors such as data residing in multiple sources (ERP, POS data, and syndicated data from Nielsen and others), difficulties in gaining insights from pre- and post-promotion analyses, or the usual struggles of collaboration between sales, marketing, finance, and demand-planning teams. Wipro’s Promax® suite of solutions for trade promotion management, optimization, and execution (TPM, TPO, and TPx) is designed to address each of these business challenges.

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4

XTEL AI

XTEL AI

...It features modules like ADAM (Augmented Data Management) to ingest and normalize data; RGM (Revenue Growth Management) to generate insights and strategy across the full company lens; MAX AI for profit and revenue optimization; TPX for trade promotion management (from planning to execution); and REX for retail execution, ensuring coordination across channels, customers, and routes. It is configured for enterprise deployment: modular and scalable architecture with open APIs, compliance with ISO, SOC, GDPR, etc., and built on Azure to support centralized or local models. ...

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