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Web Servers
Web servers, also known as HTTP servers, are servers that host websites and web applications. Web servers are the backbone of all sites and web apps on the internet. Many popular web servers are open source. Different web servers have advantages and disadvantages when compared to one another, and selecting the right one depends on use case, deployment, operating system, and more.
Web Analytics Software
Web analytics software is a type of software that enables businesses track, measure, and analyze the behavior of visitors on their websites. These platforms provide insights into key metrics such as page views, traffic sources, user demographics, conversion rates, and bounce rates. Web analytics software allows organizations to optimize their websites by identifying areas for improvement, understanding user preferences, and measuring the effectiveness of marketing campaigns. It also helps businesses make data-driven decisions to improve user experience, increase website performance, and drive more conversions.
Application Server Software
Application server software provides a platform for deploying, managing, and running applications, typically for web or enterprise environments. These servers handle the backend logic of applications, facilitating the connection between client devices and databases or other services. Application servers often provide middleware services such as security, transaction management, and messaging, enabling the smooth execution of applications. They are designed to support multiple users simultaneously and ensure high availability, scalability, and performance of applications. This software is commonly used in environments where complex, data-intensive applications are developed, such as in e-commerce platforms, enterprise resource planning (ERP), and customer relationship management (CRM) systems.
Proxy Servers
Proxy servers act as intermediaries between a user's device and the internet, routing online requests through an external server. They mask the user's IP address, enhancing privacy, anonymity, and security while browsing. Proxy servers are commonly used for web scraping, content access control, and bypassing geo-restrictions on region-locked websites. They can be categorized into different types, including data center proxies, residential proxies, ISP proxies, and mobile proxies, each with distinct features and use cases. By filtering, caching, and encrypting data, proxy servers improve browsing speed, reduce bandwidth usage, and protect users from online threats.
Server Backup Software
Server backup software provides tools for backing up and restoring server data to ensure business continuity in the event of data loss, hardware failure, or disaster. These solutions typically offer automated backup schedules, incremental or full backups, and the ability to store data both locally and in cloud storage for redundancy. Server backup software helps businesses secure critical data, including system configurations, files, applications, and databases, enabling quick recovery. Many solutions include features such as encryption, compression, and deduplication to optimize storage usage and enhance security. With robust disaster recovery options, these tools are essential for maintaining uptime and minimizing the impact of unexpected data loss.
Server Monitoring Software
Server monitoring software helps IT administrators track the performance, health, and availability of servers in real-time. These tools collect and display critical data on server resources such as CPU usage, memory consumption, disk space, and network traffic. By setting alerts for anomalies or performance degradation, server monitoring software helps prevent downtime and ensures servers run optimally. It often includes features like log management, automated reporting, and integration with other IT management tools. These solutions are essential for identifying potential issues early and maintaining the reliability of both on-premises and cloud-based server environments.
Dedicated Server Hosting
Dedicated server hosting provides clients with an entire physical server dedicated solely to their needs, offering full control over hardware resources and configuration. This hosting solution is ideal for high-traffic websites, applications, or services that require significant computing power, stability, and performance. Unlike shared hosting, where multiple users share the same server, dedicated hosting ensures that all resources (such as CPU, RAM, and storage) are allocated to a single user or organization. Clients can often choose between managed or unmanaged hosting, with managed services offering additional support like security updates and monitoring. This type of hosting is often used by businesses, ecommerce sites, or large-scale applications that need maximum uptime and customization.
DNS Servers
DNS servers, short for Domain Name System servers, are public servers that provide a protocol that connects domain names to IP addresses so that web browsers and users are able to navigate to a website using a domain name instead of an IP address. Different free and public DNS servers offer varying degrees of speed and performance. Switching from an ISP's default DNS server to a public DNS server can provide enhanced page load speed and security.
Server Management Software
Server management software provides tools and utilities for managing, monitoring, and maintaining servers in a network environment. These solutions enable administrators to configure servers, track their performance, deploy updates, and troubleshoot issues. Server management software often includes features such as system health monitoring, automated patch management, remote access, and backup solutions. By streamlining administrative tasks and improving the efficiency of server operations, these tools help minimize downtime and ensure optimal performance. They are commonly used by IT professionals to manage both on-premises and cloud-based infrastructure.
Server Virtualization Software
Server virtualization software is a form of technology that allows multiple virtualized operating systems to be hosted on the same physical server. This software helps businesses increase their resource utilization and reduce their operational costs by consolidating their IT infrastructure. It also enables them to better manage their server resources and workloads, as well as quickly deploy new servers in support of specific applications. Additionally, this type of software simplifies the process of maintaining and troubleshooting hardware-related issues.
SQL Server Software
SQL server software is a relational database management system (RDBMS) that allows businesses to store, manage, and retrieve data in structured formats using Structured Query Language (SQL). These platforms provide a robust and scalable solution for handling large volumes of data, enabling users to create, read, update, and delete data within relational databases. SQL server software includes features for data storage, transaction management, data security, backup, and performance optimization, ensuring data integrity and availability. It supports a range of applications from small businesses to enterprise-level solutions, offering integration with other business tools and systems. SQL server software is often used in applications requiring high-performance data storage, reporting, and analytics capabilities.
Ad Server Software
Ad server software is a platform that manages and delivers advertisements across various digital properties, such as websites, mobile apps, and other online channels. It allows advertisers and publishers to target specific audiences, optimize ad placement, and track campaign performance. Ad servers facilitate the automation of ad delivery, ensuring that the right ads reach the right users at the right time. These platforms also offer features like real-time bidding, reporting, and analytics to assess the effectiveness of campaigns and maximize revenue. By managing creative assets, user targeting, and performance metrics, ad server software streamlines the ad-serving process for both advertisers and publishers.
Fax Server Software
Fax server software is a solution that allows businesses to send and receive faxes electronically through a network, rather than relying on traditional fax machines. It integrates with existing IT infrastructure, enabling users to send faxes from their computers, email, or other digital devices. Fax server software typically supports features such as document routing, storage, and forwarding, along with features like fax-to-email or email-to-fax capabilities. It helps streamline communication, reduce paper usage, and improve fax management by allowing organizations to centralize and automate fax workflows. Additionally, fax server software can ensure compliance with regulations like HIPAA, where secure transmission of sensitive information is required.
Web to Print Software
Web-to-print software allows businesses and individuals to design, customize, and order printed materials online, streamlining the print procurement process. These platforms provide an interface for customers to upload designs, choose templates, and customize various print products, such as business cards, brochures, banners, and promotional materials. Web-to-print software often integrates with e-commerce platforms, enabling businesses to offer a seamless online ordering experience. It also includes features for managing print jobs, proofing, payment processing, and fulfillment tracking. By using web-to-print software, printing companies can improve workflow efficiency, reduce production errors, and offer a more convenient service to their customers.
Web Conferencing Software
Web conferencing software allows remote users to connect with each other via real-time audio and video. It is usually used to share documents, audio or video chat, or present slideshows during the meeting. Web conferencing software can be used to facilitate remote meetings, training sessions, webinars, and other online collaborations.
Web Design Software
Web design software enables users to create, design, and publish websites without needing extensive coding knowledge. These tools offer visual editors, templates, and drag-and-drop functionality to build attractive and responsive web pages quickly. Many platforms include features like SEO optimization, multimedia integration, and e-commerce support to enhance site performance and user engagement. Web design software often integrates with content management systems to facilitate easy updates and content publishing. Ultimately, it empowers individuals and businesses to establish a professional online presence with less technical effort.
Web Browsers
Web browsers are software applications that enable users to access and interact with websites and other content on the internet. These platforms retrieve, display, and render web pages, allowing users to view text, images, videos, and other multimedia elements. Web browsers typically include features like tabs for managing multiple pages, bookmarking for quick access to favorite sites, browsing history, and privacy options to enhance security. They may also support extensions and plugins to add additional functionality, such as ad-blocking, enhanced security, or content management.
Web Application Firewalls (WAF)
Web Application Firewalls (WAFs) are security solutions that protect web applications by filtering and monitoring HTTP traffic between the application and the internet. They detect and block threats such as SQL injections, cross-site scripting (XSS), and other common attacks targeting application vulnerabilities. WAFs analyze incoming requests in real time, applying customizable security rules to distinguish between legitimate and potentially malicious traffic. Many WAFs are cloud-based, enabling flexible and scalable protection without impacting application performance. By acting as a shield between web applications and attackers, WAFs help ensure data security, regulatory compliance, and uninterrupted user access.
Web Hosting Providers
Web hosting providers are companies that provide online services and technologies necessary to host websites. They offer a wide variety of packages tailored to the needs of different types of customers, from small businesses to large enterprises. These services generally include server maintenance, software updates, customer support, and uptime monitoring.
Bare Metal Server Providers
Bare metal server providers offer physical servers dedicated solely to a client, with no shared resources. These servers are often used for workloads requiring high performance, customization, or full control over hardware configurations. Bare metal servers typically provide greater reliability and performance compared to virtualized environments since they aren't affected by the "noisy neighbor" issue of shared resources. Clients can choose from a variety of configurations and typically have the option to install their preferred operating systems and software. This type of hosting is particularly ideal for resource-intensive applications such as databases, gaming, and large-scale enterprise applications.
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  • 1
    Piwik PRO

    Piwik PRO

    Piwik PRO

    ... offers 100% data ownership. None of it is ever sent to other servers or third parties whether you choose the On-Premises or Cloud solution. Combine data collected through Piwik PRO Analytics Suite to build highly accurate profiles of your customers and research user behavior patterns on the most granular level. Integrate first-party data from web analytics, your company’s CRM, offline sources (including CSV files), forms, and other sources. Get a complete picture of your customers’ behavior.
    1 Rating
    Starting Price: $500 per month
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  • 2
    Kubit

    Kubit

    Kubit

    Your data, your insights—no third-party ownership or black-box analytics. Kubit is the leading Customer Journey Analytics platform for enterprises, enabling self-service insights, rapid decisions, and full transparency—without engineering dependencies or vendor lock-in. Unlike traditional tools, Kubit eliminates data silos, letting teams analyze customer behavior directly from Snowflake, BigQuery, or Databricks—no ETL or forced extraction needed. With built-in funnel, path,...
    33 Ratings
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  • 3
    Pendo

    Pendo

    Pendo

    Pendo is a product experience platform that helps software product teams deliver products users love. With Pendo, product teams can answer questions like which features are customers using? Which features are they ignoring? Which ones are driving delight and which are causing pain and confusion? From these same insights, you can easily set up in-app messages, guides and walkthroughs without any coding to help users get the most value from your products. By quickly identifying the specific...
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  • 4
    Looker

    Looker

    Google

    Looker, Google Cloud’s business intelligence platform, enables you to chat with your data. Organizations turn to Looker for self-service and governed BI, to build custom applications with trusted metrics, or to bring Looker modeling to their existing environment. The result is improved data engineering efficiency and true business transformation. Looker is reinventing business intelligence for the modern company. Looker works the way the web does: browser-based, its unique modeling language...
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    20 Ratings
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  • 5
    Dreamdata.io

    Dreamdata.io

    Dreamdata

    Dreamdata is a B2B revenue attribution platform that empowers go-to-market teams with actionable insights to drive growth. It automatically collects, models, and activates data from across your marketing and sales tech stack, providing a 360° view of the customer journey. With Dreamdata, you can: - Accurately attribute revenue to specific marketing and sales activities. - Understand the ROI of your campaigns and channels. - Identify buying signals and prioritize high-intent leads. -...
    Starting Price: $999 per month
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  • 6
    Dataroid

    Dataroid

    Dataroid

    Enterprise-level digital analytics and customer engagement platform that helps you enhance every customer interaction and deliver a better experience with data-driven insight. Comprehend and enhance every customer interaction. Take real-time actions. Start delivering a better experience. Collect customer behavioral data across your channels automatically from day 1 – without custom development. See each individual customer interaction under a unified customer profile. Analyze customer paths...
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  • 7
    Amplitude

    Amplitude

    Amplitude

    Build products that drive outcomes. Amplitude is the product intelligence platform that helps teams convert, engage, and retain customers. Teams building digital products use Amplitude to better understand user behavior, ship improved experiences, and retain more customers. Gain a deeper understanding of how customers experience your digital products. Empower teams to ship faster, measure impact, and visualize user journeys. Personalize product experiences to drive engagement, conversion,...
    1 Rating
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  • 8
    Blue Green Analytics

    Blue Green Analytics

    Blue Green Analytics

    Blue Green Analytics allows anyone to see how website visitors navigate, move through funnels, and reach conversion points. Stop making assumptions about your visitors and their web journeys. Start understanding them and seeing the paths they actually take. Traditional funnel and mapping tools rely on assumptions about how your visitors behave, but we all know people don’t always behave how we expect. Most tools, like Google Analytics, attempt to display visitor behavior flows but fail...
    Starting Price: $25 per month
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  • 9
    Yandex Metrica
    From traffic trends to mouse movements – get a comprehensive understanding of your online audience and drive business growth. Apply easy-to-use attribution models, filter out spam, and control bot traffic. Extensive user data including in-depth details on ad blocker usage. Set up to 200 goals per site, integrate ecommerce data, and track custom events. View session recordings, heat maps and form analytics reports all out of the box. Your data is updated in real time and never truncated –...
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  • 10
    LeadLander

    LeadLander

    LeadLander

    Identify anonymous website visitors with LeadLander. Take a peek at some of the key features of one of the industry's leading website visitors analytics' solutions, LeadLander. Better decision making is possible with LeadLander’s intuitive dashboard design. With information readily available at your fingertips including recent visiting companies and in some cases, recent individual visitors, you have a snapshot overview of who’s visiting your website. LeadLander provides specific details...
    Starting Price: $75/month
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  • 11
    Acoustic Insights
    Leverage smarter analytics to optimize your customer experience and quickly attract, engage, and convert visitors into loyal customers. Understand customers at multiple levels, with behavior data views ranging from individual sessions to full-scale, multi-channel journeys. Visualize the cross-channel customer journey and see every touchpoint that might influence a buying decision. Learn why customers abandon pages and get recommendations on how to get them back. Collect data at the visitor,...
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  • 12
    Heap

    Heap

    Contentsquare

    Heap is a comprehensive digital insights platform that provides businesses with a complete understanding of their customers’ journeys. By automatically capturing all user interactions across web and mobile platforms, Heap offers actionable insights to optimize conversion, retention, and user experience. The platform uses advanced data science to identify moments of friction and opportunity, allowing businesses to make data-driven decisions quickly. With powerful tools like session replay...
    1 Rating
    Starting Price: $500.00/year
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  • 13
    Mixpanel

    Mixpanel

    Mixpanel

    At Mixpanel, our mission is to increase the rate of innovation. Not only as a company, but for the businesses we serve. Through our analytics and engagement product, companies can analyze how and why their users engage, convert, and retain in real-time across web, mobile, and smart devices. Then they can use that data to improve their business and products. Mixpanel serves over 26,000 companies from different industries around the world, including Samsung, Twitter, and BMW. Headquartered in San...
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    8 Ratings
    Starting Price: $89 per month
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  • 14
    Fullstory

    Fullstory

    Fullstory

    Fullstory is a behavioral data platform that surfaces the sentiment buried between clicks, revealing the untold story behind consumer behaviors. From building better fraud detection and forecasting to creating personalization that genuinely resonates, Fullstory enables product, engineering, and data teams to connect sentiment signals with other data sources to intentionally design the next best action. Providing deeper and more immediately actionable insights beyond conventional web and product...
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  • 15
    Mouseflow

    Mouseflow

    Mouseflow

    Mouseflow is a behavior analytics ecosystem, used by Product, Marketing, UX, Design, and Analytics teams across 190,000 websites worldwide to ensure the highest conversion rates and best website experience. Save time monitoring your website and know where exactly your visitors are experiencing friction and what's preventing them from turning into customers. Get insights into your visitors' behavior through heatmaps, session replay, conversion funnels, and form analytics. Set up feedback...
    Starting Price: $31 per month when paid yearly
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  • 16
    Woopra

    Woopra

    Woopra

    Woopra is a Customer Journey Analytics solution that is redefining how companies understand, analyze, engage and retain their customers. The platform is designed to fuel optimization and growth throughout the entire customer lifecycle. Leveraging individual-level data to aggregate analytics reports for full lifecycle insights that bridge departmental gaps. Woopra’s proprietary tracking technology tracks usage across your website, product and mobile applications. In addition, the platform...
    4 Ratings
    Starting Price: $999/month
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  • 17
    Oribi

    Oribi

    Oribi

    Oribi is your all-in-one Marketing Analytics tool. We empower businesses of all sizes to make smarter, data-driven decisions with our cutting-edge technology, powerful features, and top-notch optimization guidance. Oribi highlights what requires your attention and turns your data into action. Get actionable insights to drive results. Understand trends and be ahead of changes. Understand trends and be ahead of changes. Understand trends and be ahead of changes. Understand trends and be ahead...
    1 Rating
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  • 18
    DemandJump

    DemandJump

    DemandJump

    DemandJump is the leading Marketing Insights & Attribution Platform, showing marketers what their target audience is doing, what their competitors are doing, and what actions they should take next to achieve better outcomes. Customers are empowered by knowing what content to write, what keywords to include, which websites to target, videos to produce, and much more. DemandJump gathers and assembles disparate data to create networks of customer touchpoints around any topic or keyword,...
    Starting Price: $99 per month
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  • 19
    KickFire

    KickFire

    KickFire

    Today’s B2B organizations rely on accurate data to power their sales and marketing strategies – KickFire's IP address intelligence™ translates IP addresses to companies and provides account-level firmographic data, such as industry, revenue, employee count, and more. B2B marketers can leverage this data to identify website visitors, personalize content, target ads, enrich forms, append CRM data, and other account-based marketing strategies. KickFire’s IP address intelligence and B2B...
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