Best Marketing Software

Compare the Top Marketing Software as of November 2025

What is Marketing Software?

Marketing software is used to help businesses manage their marketing activities more effectively. It includes tools such as analytics, automation, and customer relationship management. This type of software is used by many businesses in order to organize and analyze their customer data, as well as to improve customer engagement. Marketing software can be tailored to the specific needs of each business and offers a range of features from basic tracking to advanced reporting capabilities. Compare and read user reviews of the best Marketing software currently available using the table below. This list is updated regularly.

  • 1
    Pipedrive

    Pipedrive

    Pipedrive

    Pipedrive is a web-based sales CRM (customer relationship management) software that lets sales teams track pipelines, optimize leads, manage deals and automate their entire sales process to focus on selling. Pipedrive’s simple interface empowers salespeople to streamline workflows and unite sales tasks in one workspace. Unlock instant sales insights with Pipedrive’s visual sales pipeline and fine-tune your strategy with robust reporting features and a personalized AI Sales Assistant. Reach the right contacts at the right time with intelligent lead segmenting and activity reminders that tell you when to take action. When it’s time to seal the deal, compose instant, irresistible sales emails in just one click. With Pipedrive, winning has never been easier.
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    Starting Price: $24/month
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  • 2
    Act!

    Act!

    Act!

    Act! Advantage is a full front-office CRM solution with all-new functionality that unites sales, marketing, and customer management in one intuitive, affordable platform to help you stay organized, attract new customers, and turn relationships into results. Act! Advantage includes Interactive Quotes, Website Chat, Accounting Integration, Appointment Scheduling, Project Management, Web Forms, Online Surveys, and more, broadening Act!'s footprint across your entire front office, and reducing your need for costly, third-party tools. Additionally, you can select the perfect fit, cost-effective tier to meet your current needs with peace of mind knowing that Act! will grow with you. For 38 years, Act! has partnered with small and midsize businesses - listening, learning, and building alongside them and Act! Advantage is the culmination of nearly four decades of their feedback. Every feature is designed to reflect how today’s SMBs run their businesses.
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    Starting Price: $30.00/month/user
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  • 3
    Shape Software

    Shape Software

    Shape Software

    Shape is purpose-built sales and marketing automation software that comes with pre-built features that can be configured for any business. The easy-to-use interface empowers your teams and consolidates all aspects of your business in one AI platform. Shape provides a collaborative space for your teams to stay aligned and efficient in everything they do, whether it's streamlining your sales pipeline, engaging more prospects with marketing sequences and digital ads, nurturing customer relationships, communicating seamlessly, or tracking projects. Start growing your revenue with Shape's suite of services today.
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    Starting Price: $119
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  • 4
    Odoo

    Odoo

    Odoo

    Odoo is a fully integrated, customizable, open-source software packed with hundreds of expertly designed business applications. Odoo’s intuitive database is able to meet a majority of business needs, such as: CRM, Sales, Project, Manufacturing, Inventory, and Accounting, just to name a few. Odoo is an all-in-one software solution designed to meet the needs of companies, regardless of their size (or budget). The unbeatable, seamless nature of Odoo helps businesses become more efficient by reducing redundant manual processes, which helps companies save countless hours of labor. Every module is interconnected to provide a fully-integrated experience from app to app, and users can automate many processes that would’ve otherwise required manual inputs into multiple applications. Odoo keeps all business functions in one place, allowing teams to collaborate with other departments from one unified platform in the most efficient way possible.
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    Starting Price: $25.00/month/user
  • 5
    Red Points

    Red Points

    Red Points

    Red Points is the most widely used solution to combat online fraud. Over 1,300 companies rely on our AI-led technology to fight online counterfeits, piracy, and impersonation. They leverage Red Points to recover their digital revenue, maintain control, and improve their brand's value. The solution gives brands full visibility of their online presence. With offices in New York, Barcelona, Beijing, and Salt Lake City, Red Points has disrupted an industry traditionally led by service providers with a scalable, cost-effective solution. We serve leading global brands across a variety of sectors, from sports, cosmetics, fashion, entertainment, and many more. The key to our success is our investment in technology and product to make our solution incredibly intuitive, effectiv,e and easy to use.
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    Close

    Close

    Close

    Close is a sales customer relationship management platform (CRM) built to help you win more deals much faster. With built-in calling, SMS, and email—your team can reach leads wherever they are, with ease. Close is an “all-in-one” CRM which you can use standalone, no plug-ins or add-ons needed. Close is affordable and easy to learn. It's the perfect CRM for startups and small businesses looking to grow fast, who don't want to pay enterprise prices. Plans start at just $49/month. Close comes jam-packed with sales features to power your team, including an automatic inbox syncing, email/SMS messaging automation, Power Dialer, Predictive Dialer, call tracking and recording, VoIP, custom reporting and analytics, and so much more. Our templates are excellent for a number of fields, including real estate, B2B/SaaS, small business, finance, and beyond. Support is offered via email, phone, online FAQ documentation, and a self-service knowledge base.
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    Starting Price: $49.00/month
  • 7
    monday.com

    monday.com

    monday.com

    Simplify the way your team works with monday.com, a cloud-based project management platform that provides customizable no-code solutions for a wide range of use-cases such as marketing, sales, operations, IT, HR, and more. monday.com allows businesses of all sizes to work in an efficient environment where every team member can assign tasks, automate repetitive work, collaborate in real-time, and share files. With this platform, you can manage everything from simple to complex projects and ensure seamless communication between team members. Customizable dashboards give quick high-level overviews of every project, visual boards help organize tasks, and thanks to integrations with third-party applications such as Outlook, Zoom, Gmail, Google Drive, Dropbox, Excel you can continue working with all your existing tools within the platform. monday.com also offers dedicated solutions, such as monday dev and monday sales CRM, designed to answer the needs of specific industries and verticals.
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    Starting Price: $39/month for 5 users
  • 8
    Ravetree

    Ravetree

    Ravetree

    Ravetree is an all-in-one platform built for client service businesses that demand more than just basic project management. With Ravetree, you can forecast project budgets, track actual spend, and gain instant insights into fees, costs, and profitability—keeping every project financially transparent and on track. Our robust time tracking and billing features allow you to create client-specific rate cards with customizable start and end dates, ensuring billing accuracy and flexibility across all engagements. Assign multiple team members to the same task, each with their own bill rate, work role, and time estimate, so you can accurately reflect the unique contributions and costs of every specialist involved. Ravetree streamlines invoicing, resource planning, and client collaboration, eliminating the need for spreadsheets and disconnected tools. For businesses that need a platform that truly supports their unique needs and drives client satisfaction, Ravetree is the clear choice.
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    Starting Price: $29/user/month
  • 9
    monday sales CRM
    Built on top of monday.com Work OS, monday sales CRM empowers business owners and sales teams to manage all aspects of their sales cycle and customer data, streamlined in one centralized place. They can capture leads from any source, easily manage their contacts’ information, and track every deal's status so that no opportunities slip through the cracks. monday sales CRM lets you create no-code automations, eliminating hours of repetitive processes, and seamlessly integrates with the tools sales teams already use ensuring maximum efficiency. Without the need for an IT professional, build customizable dashboards to get the full overview of your sales cycle to confidently analyze data and optimize your sales processes. Manage your post-sales activities such as client onboarding and their projects to nurture stronger customer relationships. Best of all, it’s extremely user-friendly, standing out from traditional platforms, making it a CRM your sales team would actually want to use.
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    Starting Price: $10 seat / month
  • 10
    Salesmate

    Salesmate

    Salesmate

    Salesmate is an all-in-one marketing, sales, and client services CRM platform. It is now time to bring all of your departments together using one powerful CRM. Salesmate will enable your business to build and nurture strong lasting relationships which will increase your company sales. Salesmate gives you a 360-degree view of all of your contacts making it the one source of truth. This helps your sales team take their leads through the sales pipeline with all relevant information at their fingertips. Marketing & Sales can organize campaigns together with one focused goal. Your CS team has the ability to identify upsell opportunities to drive more revenue for your business. The best part getting started only takes a few minutes. Start your free trial today and see why Salesmate will be your #1 choice.
    Starting Price: $12/month/user
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    Creatio

    Creatio

    Creatio

    Creatio is a global vendor of a no-code platform to automate workflows and CRM with a maximum degree of freedom. With Creatio, you can take advantage of a ready-to-go industry-leading CRM while also enabling users - whether business users without coding skills or professional developers - to create powerful business apps and easily automate various aspects of the company’s operations with no code. Creatio CRM is a full-fledged suite of products for marketing, sales, and service automation integrated on one no-code platform. Creatio products can be deployed as a single CRM bundle or as standalone solutions to fit your company’s exact needs. Accelerate lead-to-revenue with 360-degree customer view, advanced lead & opportunity management, omni-channel campaign automation and more. Featuring a variety of built-in tools for workflow automation, the Creatio platform allows you to create business applications of any complexity and scale.
    Starting Price: $25 per user per month
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    Apptivo

    Apptivo

    Apptivo

    Discover how Apptivo CRM Software can help attract, engage, retain and delight more customers. No more juggling between various apps. Increase your productivity and boost your client relationship by managing your Customers, Finances, and Support right from your pocket. Get all the following apps in one CRM, Invoices, Projects, Work Orders, Timesheets, Orders, Estimates, Help Desk, Expenses Reports. A simple online CRM system to store contacts, reminders, files, and communication history. If your business grows and you need more apps, feel free to add them from the App Store at anytime. Manage your sales pipeline, stay on top of employee activities, and close more deals. Track your sales and easily convert them into invoices to get paid quickly! Our mission is to reserve no effort to help our clients and their businesses to thrive and be successful. Everything you need in one cloud solution: CRM, Project Management, Invoicing & more.
    Starting Price: $10.00 per user per month
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    eCourtDate

    eCourtDate

    eCourtDate

    eCourtDate is an AI-powered communications and data management platform for the justice system. Courts and law enforcement agencies nationwide use it to boost efficiency, improve outcomes, and reduce failure-to-appear rates. The cloud-based software delivers automated, multilingual reminders by text, email, voice, and push notifications, saving staff time and keeping individuals informed. Agencies can leverage AI to create personalized templates optimized for timing and wording, while secure portals provide real-time access to case information, calendars, and documents. Features include pretrial and probation check-ins with geolocation, predictive risk scoring, community alerts, and integrated payment processing via GovPayPlan. Juror management is streamlined with online enrollment, reminders, and forms. Custom dashboards and analytics enable data-driven decisions, and AI-powered chatbots offer 24/7 multilingual support for check-ins, scheduling, and FAQs.
    Starting Price: $400.00/month
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    Federal Compass

    Federal Compass

    Federal Compass

    Federal Compass is a SaaS platform that meets the unique needs of today's federal contracting marketplace. With Federal Compass, contractors can better identify aligned opportunities, identify top buying agencies, drill into agency spending, conduct competitive analysis, explore market expansion potential, and identify teaming partners. Everything is wrapped into one, user-friendly tool for your entire team. Learn more about Federal Compass today and see how the right intelligence and processes can help your team better succeed.
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    Xeditor

    Xeditor

    Fabasoft Xpublisher

    Xeditor is a professional online XML editor for XML authoring based on state-of-the-art web standards. By enabling authors to work together on structured content from any location at any time, Xeditor helps companies put efficient workflows in place. What’s more, the web-based architecture means there’s no need for time-consuming local installations. Xeditor, the professional online XML authoring tool, gives users the tools they need to create and edit structured documents intuitively in XML format. With the help of XML, content can be created in a way that is media-independent, semantically marked up, automatically processed, and published with a high degree of efficiency. XML is the data format of the future. Xeditor offers its users both an intuitive visual and a technical writing experience. Authors of subject-specific content benefit from the intuitive user interface of the visual XML editor, including WYSIWYG functionality.
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    Bolster

    Bolster

    Bolster

    Auto-takedown is your new secret weapon to combat fraud and risk. Protect your online presence from typosquat attacks, phishing sites, or ATO campaigns. Eliminate these threats for your employees, customers, and supply chain partners automatically with zero human intervention. Rich threat intelligence and real-time results give you maximum visibility and control. Bolster saves you hundreds of hours by gathering brand infringement evidence automatically and taking down phishing and fraud sites automatically in minutes. We also offer a team of takedown analysts that manage more complex takedowns or providers who are difficult to work with. Detect SaaS platform abuse and prevent it from being used for phishing or fraud campaigns. Our real-time detection API detects phishing, fraud, and scam URLs by scanning each site using a combination of computer vision and natural language processing. The API taps a combination of natural language processing, logo detection and computer vision.
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    Cypris

    Cypris

    Cypris

    Access real-time data, through a centralized dashboard designed to support R&D strategy. Your team’s platform for smarter research, faster innovation, and deeper strategic insights. Avoid missing key data points that put your project at risk. Save time and money on your current research strategies. Locate key partners and verticals your innovation can fit within. Find targeted commercial partners for outbound and inbound technology licensing opportunities. Define your potential innovation universe and study the competitive landscape. Market intelligence built for R&D. Companies gain direct access to data that will support new product development and commercial strategy. Arm your R&D team with an interactive dashboard to analyze live data on innovation activity within your field of interest, and track new updates and movements.
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