Best Personalization Software
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Compare the Top Personalization Software as of January 2026
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What is Personalization Software?
Personalization software enables businesses to deliver customized experiences to their customers by tailoring content, products, and services based on individual preferences, behaviors, and demographic data. These tools collect and analyze customer data from various touchpoints, such as websites, emails, and social media, to create personalized recommendations and targeted messaging. Personalization software often includes features like dynamic content delivery, customer segmentation, A/B testing, and real-time personalization, ensuring that each interaction is relevant and engaging. By providing individualized experiences, businesses can enhance customer satisfaction, increase conversion rates, and build long-term loyalty. This software is widely used in e-commerce, marketing, and customer service to drive personalized engagement at scale. Compare and read user reviews of the best Personalization software currently available using the table below. This list is updated regularly.
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1
Mapp Marketing Cloud
Mapp
Mapp helps marketers build personalized customer experiences through our SaaS platform, Mapp Marketing Cloud. Our powerful technology combines AI-powered digital analytics and marketing automation to collect and unify customer data, extract insights, and trigger personalized campaigns across email, SMS, app, and your website.Starting Price: $3050/month -
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Froomle
Froomle
Froomle is composed of experts in recommender systems for the digital publishing industry, allowing us to offer an extensive catalog of specialized modules that are tailored to meet your specific business needs. We also have experience in the eCommerce space, working with companies like Colruyt Group & Bellami (Shopify) to meet their personalization goals. To get people consuming, subscribing, and engaging with your content, Froomle provides AI powered recommendations that help your user access the right content regardless of the channel. Working with both media conglomerates (Axel Springer, GEDI, Hello!, Mediahuis) and independent publishers (The Boston Globe, IOL, Mediafin), Froomle has a solution for any size! -
3
Product Fruits
Product Fruits
Product Fruits is a no-code user onboarding platform for web-based apps. It allows you to onboard users and show them how to derive value from your product. Increase adoption, conversion & retention with: Interactive product tours & walkthroughs for guiding users step by step Hints, beacons & tooltips for highlighting new features, delivering tips & providing contextual support Onboarding checklists for showing users progress of their onboarding journey Announcements for publishing important news directly in your application Feedback widget to make it easy for users to report bugs and share ideas Life Ring Button for providing one centralized location for all your onboarding and support documentation as well as any 3rd-party chat widget Knowledge base for allowing users to solve problems without having to contact your support Custom events for triggering flows based on user behavior Segmentation for tailoring experiences to personas Analytics to understand user behaviorStarting Price: $79 per month -
4
Smaply
Smaply
Smaply is the leading platform for journey management, empowering teams to design, manage, and scale customer journeys across organizations. Built for those who put customers at the heart of their operations, Smaply offers robust tools to visualize journey maps and personas, enabling clear alignment and shared understanding across departments. Getting started has never been easier – no more fear of the blank page! With Smaply AI you can create a journey map in minutes, while still being 100% in control every step of the way. With Smaply’s journey management functionality, you can create structured journey hierarchies, maintain consistency across touchpoints, and manage journeys as dynamic, living assets. The platform supports centralized governance while offering flexibility, making it ideal for scaling CX initiatives in complex organizations. One of Smaply’s key strengths is its rich ecosystem of integrations, such as Google Analytics, Microsoft 365, Jira any many more.Starting Price: €390.00/year -
5
OneSignal
OneSignal, Inc.
OneSignal is the market leader in customer engagement, powering mobile push, web push, email, and in-app messages for over 1 Million developers and marketing teams. OneSignal takes just minutes to setup, and makes it easy for you to send push notifications and messages to all your users. Access robust features including segmentation, automated messaging, intelligent delivery, A/B testing, and real-time reports. Built for developers, OneSignal makes it easy to code in the language you know with any development environment - all with less than 10 lines of code. It's also the most flexible push provider, with integrations to top analytics providers, DMPs and CRMs, plus Zapier to connect with 1400+ apps and platforms. OneSignal is free to send messages to an unlimited mobile subscribers and up to 10K web push subscribers. OneSignal is used by 76% of the top million sites with push notifications (source: Builtwith).Starting Price: $0/month -
6
Pure360
Pure360
An all-in-one AI email marketing platform and a Customer Success Team whose sole mission is to get you better results. We are a break from the norm. Be the best marketer you can be. Our UK based strategic consultants help you understand your objectives and challenges and how to get successful results. Our supported learning keeps you ahead of the game and your competitors. Say goodbye to separate business systems. Ditch those manual processes and set up useful automations with our endless integrations. With all of your customer data in one place, you have a better understanding of who you’re marketing to. Discover a host of untapped marketing opportunities with relevant insights. Whether it’s spending behavior, engagement levels or ROI, our dashboards empower you to create better campaigns without the guesswork. -
7
Convert Experiences
Convert.com
Convert Experiences is the A/B testing platform that delivers enterprise-grade experimentation without the enterprise baggage. For over 15 years, Convert has helped growth marketers, e-commerce teams, and agencies run reliable, flicker-free experiments that scale with their business. From classic A/B and multivariate testing to split URL and personalization campaigns, Convert makes experimentation fast, accurate, and frustration-free. With 90+ integrations (Shopify, GA4, WordPress, WooCommerce, Segment, and more), Convert adapts to modern stacks and supports both marketers and developers. Our Visual Editor lets teams launch experiments without waiting on developers, while advanced targeting and revenue tracking ensure clean, trustworthy insights. Privacy is at our core: Convert is GDPR compliant, HIPAA/CCPA-ready, and never resells data. Pricing is transparent, predictable, and fair. And when you need help, you’ll find it fast: real human support.Starting Price: $399.00 per month -
8
The Comarch Loyalty Marketing Platform is a comprehensive solution designed to enhance customer engagement and retention through tailored loyalty programs. It empowers businesses to create personalized customer experiences by leveraging advanced data analytics and automation. Key benefits include increased customer retention, improved brand loyalty, and enhanced revenue generation. The platform offers a range of functionalities, such as marketing automation to streamline campaigns, pre-integrated customer journeys for seamless interactions, and advanced personalization that adapts to individual preferences. Additionally, it provides robust AI-driven data analytics for actionable insights, helping businesses optimize their strategies. With 30 years of expertise in executing the most complex loyalty initiatives, Comarch supports some of the world’s most recognized brands, such as Auchan, BP, Carrefour, Heathrow Airport, JetBlue Airlines, Galeries Lafayette, and True Digital.Starting Price: $0
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9
Personizely
Personizely
Introducing Personizely, the ultimate tool for optimizing your website performance and boosting sales. With a wide range of powerful features, Personizely helps you effectively cross-sell and upsell your products, reducing cart abandonment rates and increasing your conversion rate. Say goodbye to missed opportunities with our intelligent exit intent and email popups, which grab visitors' attention when they're about to leave your site or during their browsing experience. With our easy-to-use popup builder, you can create stunning, customized popups that perfectly match your brand's aesthetic. Take your marketing strategies to the next level with A/B testing capabilities, allowing you to experiment and optimize your popups for maximum effectiveness. Our app provides beautiful templates to choose from, ensuring your popups look professional and engaging.Starting Price: $39 per month -
10
Croct
Croct
Croct is a headless CMS that simplifies developers' lives. With built-in personalization, A/B testing, and analytics, it allows you to create dynamic experiences for websites and product interfaces—without the hassle of integrating and maintaining multiple tools. Stop spending time on tedious manual work or fixing the marketing team’s shortcuts, while keeping full control over your code and performance. Built to integrate seamlessly with modern frameworks like Next.js and React, Croct delivers ultra-low latency and robust customization without adding complexity. Empower your growth team to build dynamic, data-driven experiences while ensuring top-tier performance and flexibility.Starting Price: $50/month -
11
Bloomreach
Bloomreach
Bloomreach personalizes the e-commerce experience. Its data engine unifies real-time customer and product data so businesses understand what customers really want. By connecting that understanding to every channel, the e-commerce experience becomes limitless — reflecting a changing customer as they shop. Amplified by the speed and scale of Loomi, Bloomreach's AI for e-commerce, this creates endless new paths to purchase. Bloomreach products include: Engagement, a marketing automation platform; Discovery, an e-commerce search solution; Content, a headless CMS; and Clarity, AI-powered conversational shopping. The company has multiple AI patents and serves global brands that include Williams-Sonoma, Bosch, Puma, and Marks & Spencer. -
12
Unboxing
UnDigital
Unboxing Marketing Automation will significantly increase customer retention and revenue. The perfect marketing message and CTA for every e-commerce customer will be automatically dropped inside their package from your fulfillment center. Provide the perfect marketing message and CTA for every e-commerce customer inside their package automatically dropped in at your fulfillment center. Built for efficiency your operations team will never again need to store pre printed marketing inserts that don’t deliver results. 100% attribution for marketers to easily increase customer conversions. Daily reporting of number of outgoing Impressions and conversions by campaign. With UnDigital your e-commerce packages mimic your digital marketing channels with the impression being a physical and personalized print. No need to correspond with your operations team. You schedule and control all personalized inserts that customers receive in their packages. -
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ZineOne
ZineOne
On average, 90% of website traffic is anonymous. With the demise of third-party cookies it's imperative for leading brands to find new methods to acquire and engage consumers in the privacy-forward future. ZineOne is the leading Real Time Marketing Platform that scores and adjusts the experience of every site visitor in the moment, while on the website or mobile app, at scale - regardless if the visitor is anonymous or known - without storing any PII data. Top brands across retail, ecommerce, telecom, banking and hospitality make every session count by increasing site visitor conversions and tracking monthly revenue contribution by deploying ZineOne technology. -
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Intellimize
Intellimize
With your marketing ideas and our machine learning, you can optimize your web site for every single visitor. Simultaneously test all of your most creative marketing ideas to constantly showcase the messaging, content, and experiences that performs best. This is way beyond A/B testing and old-school, rules-based personalization. This is the new standard for high-converting landing pages across your website. This is Continuous Conversion™—and it changes… everything. -
15
IndiVideo
BlueRush
IndiVideo™ by BlueRush is an industry-leading personalized video platform that transforms data into personalized, interactive videos that educate and engage audiences at every point of the customer lifecycle or sales journey. IndiVideo enables Sales, Marketing and Communications teams to seamlessly build, integrate and securely distribute personalized videos on a large scale for their clients and prospects. IndiVideo is offered in two convenient formats: a turnkey solution that provides full support and services from initial strategy through to production and data integration, and an easy-to-use video production tool that requires no previous experience or special equipment.
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