Compare the Top Free Personalization Software as of January 2026

What is Free Personalization Software?

Personalization software enables businesses to deliver customized experiences to their customers by tailoring content, products, and services based on individual preferences, behaviors, and demographic data. These tools collect and analyze customer data from various touchpoints, such as websites, emails, and social media, to create personalized recommendations and targeted messaging. Personalization software often includes features like dynamic content delivery, customer segmentation, A/B testing, and real-time personalization, ensuring that each interaction is relevant and engaging. By providing individualized experiences, businesses can enhance customer satisfaction, increase conversion rates, and build long-term loyalty. This software is widely used in e-commerce, marketing, and customer service to drive personalized engagement at scale. Compare and read user reviews of the best Free Personalization software currently available using the table below. This list is updated regularly.

  • 1
    OneSignal

    OneSignal

    OneSignal, Inc.

    OneSignal is the market leader in customer engagement, powering mobile push, web push, email, and in-app messages for over 1 Million developers and marketing teams. OneSignal takes just minutes to setup, and makes it easy for you to send push notifications and messages to all your users. Access robust features including segmentation, automated messaging, intelligent delivery, A/B testing, and real-time reports. Built for developers, OneSignal makes it easy to code in the language you know with any development environment - all with less than 10 lines of code. It's also the most flexible push provider, with integrations to top analytics providers, DMPs and CRMs, plus Zapier to connect with 1400+ apps and platforms. OneSignal is free to send messages to an unlimited mobile subscribers and up to 10K web push subscribers. OneSignal is used by 76% of the top million sites with push notifications (source: Builtwith).
    Starting Price: $0/month
  • 2
    Ibexa DXP
    Ibexa provides a cloud-based Digital Experience Platform (DXP) specializing in solutions for B2B digital transformation. Offering headless content management, e-commerce and personalization along with flexible development capabilities, Ibexa DXP empowers B2B companies to implement new sales strategies and improve customer experience and digital journeys. With the help of Ibexa´s certified, trustworthy partners – digital agencies, system integrators and consultancies – organizations progress in their digital transformation. They implement digital strategies to stay competitive, optimize revenue streams, and quickly launch new products and services. Ibexa has a dedicated partner ecosystem across Europe and brands such as Crédit Agricole, Pierre Fabre, Aschehoug, Groupe Atlantic and Whirlpool rely on Ibexa as a cutting-edge enabler of growth. Ibexa is headquartered in Oslo, Norway and has offices in Germany, France, Spain, Poland, the UK and the USA.
  • 3
    Jahia

    Jahia

    Jahia Solutions Group

    Jahia is an Agile Digital Experience Platform serving smart content powered by customer data. Built on a cloud-based platform, Jahia helps organizations leverage their content and customer data to fully engage with their customers. Jahia integrates into existing technology stacks and can be customized to meet each organization’s specific business needs and challenges. The Jahia Platform is the intersection of an enterprise grade platform including a CMS and CDP with the flexibility to plug in to your best of breed products, all while bringing together your different user communities (developers, marketers, end users). It includes the security & scalability required by an enterprise, Out of the Box capabilities & modern APIs needed for a broad range of projects & a new level of usability to empower content contributors.
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