Audience

Companies, enterprise marketers, analysts, and finance teams seeking a solution to measure and optimize marketing, operations, and financial performance

About GPS Enterprise

Analytic Partners delivers a unified commercial analytics platform, GPS Enterprise (GPS‑E), that integrates marketing, sales, financial, operational, and external data to produce a holistic, actionable view of business performance. It uses a proprietary intelligence layer called ROI Genome, drawing on over 25 years of cross-industry data and analytics experience to reveal the true drivers behind growth and to uncover revenue opportunities beyond marketing. With GPS-E, companies can build always-on, adaptive models that go beyond traditional Marketing Mix Modeling (MMM) by incorporating non-marketing variables such as competitive actions, customer trends, macroeconomic factors, and operational inputs, recognizing that a large portion of growth often comes from outside just advertising spend. It features streamlined data orchestration via a module called ADAPTA to automate data ingestion, validation, and standardization across agencies and business units.

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Company Information

Analytic Partners
Founded: 2000
United States
analyticpartners.com/platform/

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Product Details

Platforms Supported
Cloud
Training
Documentation
Live Online
Videos
Support
Phone Support
Online

GPS Enterprise Frequently Asked Questions

Q: What kinds of users and organization types does GPS Enterprise work with?
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GPS Enterprise Product Features

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