Audience
Enterprises and companies looking for a social media analytics tool solution to drive social performance
About Nexis Social Analytics
Nexis® Social Analytics (powered by Talkwalker) is a social intelligence platform empowering you to make business decisions based on social insights. Take your social media performance to the next level. Protect your reputation, measure your impact, and promote your brand with a powerful social listening platform to uncover, understand and derive the most valuable insights. Imagine the sound of thousands of voices, speaking at once. Social media may not generate ear-splitting decibels, but you still need to filter out a lot of noise to “‘hear”’ the conversations that matter to your brand. Extract more value from social listening with powerful analysis and reporting, including data visualizations for virality mapping, hashtag tracking and share of voice that bring the information to life. Celebrity endorsements aren’t new to marketing, but the term “‘celebrity”’ has been redefined in the age of social media.
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WHAT ARE WE TRYING TO SOLVE?
- Time-consuming, static & expensive traditional consumer research
- Social data to become a part of the strategy
- Brand strategy & personalisation is very tactical at the expense of performance marketing
WHAT MAKES US UNIQUE
Audiense segments audiences by interconnections between people (“Who knows who”). Thanks to how those connections are created between consumers (“How they know each other”), we can infer their shared interests & affinities. Our unique social consumer segmentation provides a great data foundation to Persona development, understanding the audience s that matter most or find new audience opps.
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LexisNexis
Founded: 1970
United States
www.lexisnexis.com
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