NielsenIQ SmartStore

Trax enables brands and retailers to better navigate the new frontier of retail where the best of physical and digital come together to delight at the shelf. Trax provides the most powerful, accurate and consistent way for CPG manufacturers and retailers to collect, measure and analyse what is happening on the physical shelf. Our real-time shelf-monitoring and analytics platform reveals what’s happening in the aisles so you can optimize operations. Poorly managed shelves result in unhappy shoppers and missed sales, but retailers don’t have the manpower to spot every error as it happens. Trax automatically scans shelves, analyzes conditions, and prioritizes fixes to unlock each aisle’s full potential. Make sure every product is in the perfect place at every store — all the time. Trax Retail Execution uses advanced image-recognition technology and deep-learning algorithms to digitize the shelf and maximize sales.

With our ShopperMX platform retailers and brands quickly learn how their in-store merchandising ideas will resonate with shoppers. Virtual technology eliminates the expense and time of building physical merchandising sets when you're planning. We uncover unique shopper insights available only through virtual techniques. Our platform, ShopperMX, enables virtual prototyping and test-n-learn resulting in 90% savings, 10x faster results, and 3x more data than in-store testing.