Audience
Companies searching for a Predictive Analytics solution
About Proclivity
Buy and sell your proprietary data signals in a secure marketplace to drive billions of digital transactions in pharma and healthcare without data leakage and revenue loss. Buy and sell digital media in real-time in the largest programmatic healthcare advertising exchange to reach verified healthcare professionals (HCP) and patients (DTC). Predict and manage campaign performance, yield, and ROI based on real-time market trading dynamics driven by the engagement of verified physicians and patients across various medical conditions. Nowhere is data leakage (the extraction and use of data for revenue generation without permission) more consequential than in healthcare in terms of revenue loss and consumer privacy.