Audience
Anyone looking to use interactive quizzes for audience engagement and lead generation - from bloggers to big brands, to publishers and pro sports teams/leagues.
About Riddle Quiz Maker
Riddle is an online platform for creating interactive content such as quizzes, surveys, personality tests, prediction games, and leaderboards. Our customers create content on our platform and then embed it on their website.
The goal? Increased engagement, lead generation, segmentation, and content monetization - all 100% GDPR compliant.
What functions does Riddle offer?
Riddle solves the following problems for its customers:
- More user engagement and higher time on-site
- Multiplication of available ad slots and easy creation of branded & sponsored content
- Collecting zero-party data
- Generation of qualitative leads
- Create competitions and prize draws both online and live during events
- Understanding user behavior and preferences
Our features include:
- Our plans are unlimited - no limit on views, starts and leads.
- Create quizzes, surveys, polls, personality tests, and leaderboards.
- Embedding of content on the web and in apps is possible.
Pricing
Pro: $119/month
Business: $249/month
Enterprise: $749/month
Riddle Quiz Maker Content Hub
Case Studies and Customer Success Stories
Product Details
Riddle Quiz Maker Frequently Asked Questions
Riddle Quiz Maker Product Features
Content Creation
Riddle’s Content Creation tools empower brands to quickly produce engaging, high-quality interactive content with the help of AI and no-code solutions. Our AI-driven tools, trained specifically to craft quizzes, personality tests, polls, and surveys, streamline the creation process—generating expertly designed personality tests in minutes instead of hours. Riddle’s intuitive platform allows anyone to build interactive content without coding, while our API supports integration with external data sources for dynamic content generation. Ideal for brands needing fast, impactful content, Riddle is the go-to platform for interactive content creation. Content Creation Features: • AI-powered tools for creating quizzes, personality tests, polls, and surveys • No-code tools for rapid content creation in minutes • API support for dynamic content creation from external data sources • Ability to create Polls, Surveys, Quizzes, Personality Tests, Leaderboards, and more
Content Marketing
Riddle empowers brands with interactive content marketing tools that drive engagement, capture leads, and collect zero-party data, all while remaining fully GDPR-compliant. From quizzes and surveys to polls and contests, Riddle offers endless ways to connect with audiences, increasing time on site and promoting valuable user interactions. Each interactive piece can be easily embedded on websites, enabling content monetization through branded and sponsored formats. With no limits on views, starts, or leads, Riddle’s content marketing tools help you create meaningful, engaging experiences. Our content marketing features include: • unlimited interactive content and unlimited responses • send out the first question via email to maximize engagement • add your own trackers (Google Tag Manager, Google Analytics, Matomo, Meta Pixel, or a custom tracker) Also included in every plan: • Create Polls, Surveys, Quizzes, Personality Tests, and more • Connect your CRM or GSheets
Contest
Riddle’s Contest Tools enable brands to create captivating competitions and prize draws that engage audiences online or live at events. Customizable for any prize format, Riddle contests drive traffic, increase time on site, and encourage interaction. GDPR compliance and zero-party data collection ensure privacy and secure insights into customer preferences. The platform supports contests with leaderboards and real-time updates, helping boost brand visibility and increase ad opportunities. With no limits on views, starts, or leads, Riddle’s Contest Tools make managing and embedding contests seamless and effective. Contest Features: • Unlimited contests and entries • Automatic winner selection by Riddle • Option to send the first contest question via email to boost engagement • Customizable tracking with Google Tag Manager, Google Analytics, Matomo, Meta Pixel, or a custom tracker • Ability to create Polls, Surveys, Quizzes, Personality Tests, Leaderboards, and more
Lead Capture
Riddle’s Lead Capture tools provide a secure, GDPR-compliant solution for gathering high-quality leads with complete data privacy. All captured data is stored encrypted on our private servers, ensuring that nothing is stored in the cloud. Riddle’s platform does not add any trackers, pixels, or third-party cookies, safeguarding user privacy throughout the data collection process. Ideal for quizzes, surveys, and forms, Riddle enables you to collect zero-party data that users willingly share, enhancing trust and engagement. With no limits on data collection, Riddle is the secure choice for privacy-focused lead capture. Lead Capture Features: • Encrypted data storage on private servers, with no cloud storage • 100% GDPR compliance with no trackers, pixels, or third-party cookies • Seamless lead collection and export to CRM or Google Sheets Included in Every Plan: • Ability to create Polls, Surveys, Quizzes, and more • Unlimited views, responses, and leads
Marketing Automation
Riddle enhances marketing automation with interactive tools that connect seamlessly to your CRM, allowing for easy lead capture and segmentation. Perfect for quizzes, polls, and surveys, Riddle automatically sends user responses and results directly to your CRM or Google Sheets, simplifying data management and follow-up. Its email response feature enables personalized, automatic follow-up emails, sharing quiz or poll results with each participant to increase engagement and retention. Fully GDPR-compliant and with no limits on views, starts, or leads, Riddle’s automation features make connecting with and nurturing your audience effortless. Marketing Automation Features: • Direct integrations with popular CRMs and Google Sheets • Automated response emails with quiz or poll results sent directly to participants • Customizable tracking with Google Tag Manager, Google Analytics, Matomo, Meta, or a custom tracker • Ability to create Polls, Surveys, Quizzes, and Personality Tests
Online Form Builders
Riddle’s Online Form Builder provides a versatile, user-friendly solution for creating engaging forms that capture essential audience data. With Riddle’s drag-and-drop visual form builder, you can design multi-page forms where each question has its own dedicated page or opt for a single-page form for a streamlined experience. Riddle also supports advanced features like pre-filling form fields using UTM parameters or dynamic data via the Riddle Data Layer, enabling a personalized experience for each user. Fully GDPR-compliant and without limits on responses, Riddle’s form builder is ideal for gathering zero-party data effortlessly. Our form builder features include: • customizable multi-page or single-page forms • drag-and-drop functionality for easy form creation • pre-fill fields dynamically via UTM variables or the Riddle Data Layer Also included in every plan: • Create Quizzes, Polls, Surveys, and more • Unlimited responses, views, and data collection
Online Quiz Makers
Riddle’s Online Quiz Maker is designed to boost engagement, capture leads, and gather zero-party data—all within an easy-to-use, GDPR-compliant platform. Create diverse quiz formats, including personality tests, scored quizzes, and knowledge tests, and embed them directly on your website or app. Each quiz helps segment audiences and increase time on site, while the option for branded and sponsored content maximizes monetization. With no limits on views, starts, or leads, Riddle’s quiz maker offers unlimited potential for user engagement and data collection. Our quiz maker features include: • unlimited quizzes and unlimited responses • send out the first quiz question via email to boost engagement • add your own trackers (Google Tag Manager, Google Analytics, Matomo, Meta Pixel, or a custom tracker) Also included in every plan: • Create Polls, Surveys, Personality Tests, and more • Connect your CRM or Google Sheets • Add your branding and custom fonts
Polling
Riddle’s Polling feature enables interactive content creation for real-time audience feedback, ideal for keeping users engaged. Polls are fully customizable and easy to embed, making them a powerful tool for enhancing on-site engagement and gaining insights into user opinions. Designed with GDPR compliance and data security, Riddle supports brands in collecting zero-party data while increasing lead generation and segmentation potential. With no limits on views, starts, or leads, Riddle polls make it easy to capture authentic user responses. Our polling features include: • unlimited polls and unlimited responses • send out the first poll question via email to boost engagement • add your own trackers (Google Tag Manager, Google Analytics, Matomo, Meta Pixel, or a custom tracker) Also included in every plan: • Create Surveys, Quizzes, Personality Tests, and more • Connect your CRM or Google Sheets • Add your branding and custom fonts
Survey
Riddle offers an intuitive platform for creating surveys that engage users and capture actionable insights. Perfect for brands aiming to understand audience preferences, Riddle’s surveys support rich zero-party data collection, giving users control over their data. The platform is fully GDPR compliant and ideal for embedding on websites. Customizable survey formats enable deeper audience connections and provide essential insights into behaviors and preferences. With no limits on views, starts, or leads, Riddle is the tool for capturing authentic customer feedback. Survey Features: • Unlimited surveys and unlimited responses • Option to send the first survey question via email for higher engagement • Customizable tracking with Google Tag Manager, Google Analytics, Matomo, Meta Pixel, or a custom tracker Included in Every Plan: • Create Polls, Quizzes, Personality Tests, and more • CRM or Google Sheets integration • Custom branding and font options
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Probability You Would Recommend?1 2 3 4 5 6 7 8 9 10
"Scaled my business in the early days" Posted 2025-03-21
Pros: I used Riddle to grow my DTC business in the early days – in order to capture website visitors and then allocate them appropriate in the relevant funnels in my email. I loved how easy it was to use, but most importantly how much data it allowed me to harvest about my (potential) customer. Email list historically constituted 50% of our revenue (at least) and by far knowing more about our customers allowed us to reach out to them based on what would deliver value the most.
Cons: I wouldn't know what the cons were... the team has always been very responsive, helpful and supportive.
Overall: I always recommended Riddle to everyone ever since (have been using it for over 6 years). It's the best tool to learn more about your customer and provide them value rather than sending cold reach outs and random email campaigns.
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Probability You Would Recommend?1 2 3 4 5 6 7 8 9 10
"Such a great tool that's always improving! " Posted 2025-03-07
Pros: The tool itself is pretty customizable which is awesome, and it is very easy to embed a quiz on your site. The support team at Riddle is super hands-on and if a feature doesn't exist, it really feels like a solution is already down the pipeline and they are always coming out with new stuff.
Cons: Don't have any cons to list as of yet, has been a great experience thus far.
Overall: Get this tool! Not only will it help increase engagement on your site or blog articles, but also is another way to have your website standout!
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Probability You Would Recommend?1 2 3 4 5 6 7 8 9 10
"Fantastic platform and even better customer service" Posted 2025-02-05
Pros: It's simple to use, with tonnes of templates to help give you some inspiration when it comes to content ideas.
The team at Riddle offer world-class customer service. They're always on hand to answer any questions and have aways gone above and beyond to help us out, including sending demo videos to walk you through the steps.Cons: I don't have any cons when it comes to Riddle - our experience has been exemplary.
Overall: Our experience with the platform and team has been exceptional. Since we first subscribed to Riddle a few years ago, the functions and capabilities has expanded massively and the developers are constantly looking for new and innovative ways to make interactive content fun.
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It's made a huge difference in engaging users with our content and I couldn't recommend them more! -
Probability You Would Recommend?1 2 3 4 5 6 7 8 9 10
"Engage your audience with this flexible, highly-developed tool" Posted 2025-02-02
Pros: Much more than quiz builder, this platform creates a whole series of interactive experiences that transform the user experience for site visitors.
The support team is knowledgeable and very helpful.Cons: You can control just about every aspect of the client-facing interface, so there are a lot of variables. It can take some time and maybe a message to tech support before you go live.
Overall: This product is worth every penny. It allows to create engaging and information landing pages. We have used it repeatedly in our campaign work.
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Probability You Would Recommend?1 2 3 4 5 6 7 8 9 10
"Exellent quiz features and support!" Posted 2025-01-29
Pros: Easy and intuitive Quiz builder.
Engaging and excellent user experience, converting easily to highly engaged leads!
Comprehensive quiz builder features and options.Cons: I would like more integration options with more ESP, or an option to add a custom form block, code, or other into the Quiz builder itself.
Overall: Customers love to engage with my Riddle Quizzes! The support team is extremely responsive and very helpful.
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Probability You Would Recommend?1 2 3 4 5 6 7 8 9 10
"Riddle Quiz Maker works for PassBlue" Posted 2025-01-28
Pros: Ease of use.
The ability to embed quizzes into our website.
Simple connection to Mailchimp (and other email providers).
The quizzes are responsive for mobile and desktop.
The Support Team provides excellent response.Cons: CSS styling limited to more expensive upgrade plans.
I would like to see more styling options on the forms pages.Overall: Overall, this is an excellent Quiz app. It allows use to create quizzes and surveys to which our readers respond with subscriptions to our newsletter.
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Probability You Would Recommend?1 2 3 4 5 6 7 8 9 10
"Been using for years and love " Posted 2025-01-27
Pros: Once you get it set up, literally don't have to do anything. I set mine up a couple of years ago and do LITERALLY NOTHING and it keeps on getting me leads.
Cons: It took me a bit of time to set everything up, but I'm not techy so I think this is more of a user issue than a Riddle issue.
Overall: Overall, really like Riddle. Once the set up was done it, it has become an integral part of my lead generation strategy and takes legitimately no work at all. I haven't done anything in about two years and it is still preforming perfectly for its intended us.
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Probability You Would Recommend?1 2 3 4 5 6 7 8 9 10
"Easy to Use" Posted 2025-01-21
Pros: The Riddle tool has many options including polls, quizzes, etc. The tool allows us to quickly create embedded experiences on our website. We are also able to modify those experiences in real-time without disrupting our front end usability.
Cons: Could use a few more customization options allowing organizations to truly fit their brand.
Overall: Overall, a fantastic tool that should be utilized within any organization. The dashboard is easy to navigate and can be learned quickly.
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Probability You Would Recommend?1 2 3 4 5 6 7 8 9 10
"Riddle Quiz Maker is excellent" Posted 2025-01-14
Pros: Creating a quiz/poll/survey is easy and intuitive. User experience is excellent, especially on mobile.
Cons: Sometimes it's not obvious how some of the features work.
Overall: The range of features and options/products available is top-class. Support reacts quickly to requests.
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Probability You Would Recommend?1 2 3 4 5 6 7 8 9 10
"More than just a quiz" Posted 2025-01-13
Pros: Ease of use building a quiz.
Include many types of media, eg video, audio, gifs, images etc
Lots of block type to build a quiz or poll, eg multiple choice, tap and find etc
Easy to customise and add branding.Cons: The only limitation I have found is when I make a mistake it could maybe do with an 'undo' button or 'revert' back to an earlier version.
Overall: Riddle 2.0 has allowed us to create interactive experiences that are so much more than just a quiz.
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Great interactive experiences for our users that aren't time-consuming to make.
Our audience are spending longer on our site completing the quizzes.
Useful analytics to check performance of the quizzes. -
Probability You Would Recommend?1 2 3 4 5 6 7 8 9 10
"Easy to use tool to engage your customers!" Posted 2025-01-10
Pros: Easy to use and customize without technical expertise. Multiple layouts/formats are available for different types of engagement. Great customer support.
Cons: There's not much I don't like about Riddle. I'd love to be able to have an agency account that allowed multiple subaccount so that I could use for all my clients and keep everything separate. They probably do have something like that, but because I work with non-profits, it is cheaper for them to have their own accounts with the non-profit discount.
Overall: Riddle has so many great tools to use for marketing, and I recommend it to all my clients. It has proven successful as an engagement and cultivation channel, as well as generating new leads. And you don't have to be a technical wizard to use it. It's easy to customize the look and feel and embed it on your website landing pages. Customer support is always readily available and super helpful, and they are always improving and expanding their platform.
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Probability You Would Recommend?1 2 3 4 5 6 7 8 9 10
"Great platform even better support" Posted 2024-12-20
Pros: Platform is easy to use, in depth enough to have everything we need. Support is always on hand to help where needed.
Cons: Really can't think of any cons all experiences using the platform and problem solving has been great.
Overall: 5 star platform and service! Everything you can ask from a quiz platform. Looks great on our site and easy to integrate .
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Probability You Would Recommend?1 2 3 4 5 6 7 8 9 10
"Easy to Use Product with AMAZING Customer Service" Posted 2024-12-17
Pros: Riddle Quiz Maker is an incredibly user-friendly quiz-making platform. A standout aspect is their customer service—it’s truly above and beyond. The team is responsive, knowledgeable, and committed to helping you succeed, ensuring you’re never left stuck or unsupported.
Cons: While the product is excellent, there’s a slight learning curve when exploring some of the more advanced features, especially for first-time users. However, their excellent support team and comprehensive resources help bridge the gap quickly.
Overall: Riddle Quiz Maker is a top-tier platform for creating professional-grade quizzes. This tool has exceeded my expectations ever step of the way with its ease of use, available features, and unparalleled customer service. Highly recommended!
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Probability You Would Recommend?1 2 3 4 5 6 7 8 9 10
"Literally the best quiz maker ever" Posted 2024-12-09
Pros: - Really robust framework, allowing for lots of creative freedom in making quizzes / polls / content
- Easy to use UI, meaning most people can pick it up quickly
- Very friendly team, going above and beyond to solve a problemCons: - Nothing, any problems we have get fixed immediately
Overall: Riddle is a very robust system, with the 2.0 update brining so many amazing new features into the mix that we find work really well and get our audience engaging with our quizzes even more than they were before. The team are always an amazing help, friendly whilst going above and beyond to solve our query/problem.
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We use this product daily and would recommend it to anyone wanting to increase audience engagements, it's made our jobs so much easier. -
Probability You Would Recommend?1 2 3 4 5 6 7 8 9 10
"A huge asset for driving engagement" Posted 2024-11-15
Pros: Riddle is the most powerful, intuitive quiz-making platform I've seen, and it's something we keep going back to for creating engaging kinds of content. It's also great for capturing information about our visitors.
Cons: Like any tech like this, there's a bit of a learning curve, but Riddle's support has been very helpful.
Overall: I'd recommend this to anyone trying to find creative ways to engage their visitors further in a really organic way that people tend to enjoy.
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Probability You Would Recommend?1 2 3 4 5 6 7 8 9 10
"The best value for engagement platform with a ton of features" Posted 2024-11-13
Pros: We tried quite a few different quiz platforms on the market and Riddle was the only one that met our needs for the price. We have been using for over a year now and have been able to create quizzes and polls quickly. We have also tied it into Salesforce very easily through an API. Mike from Riddle is probably the most responsive Rep I have ever worked with. Always happy to help find solutions.
Cons: The only con with Riddle is that you might want to know some CSS if you need any special formatting. There aren’t a ton of options in the builder to resize parts but they do offer assistance.
Overall: Overall we are very happy with Riddle and highly recommend. The 1:1 assistance they provide is very good and you will be able to do most anything you can think of with this tool.
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Probability You Would Recommend?1 2 3 4 5 6 7 8 9 10
"Riddle Has Been Amazing!" Posted 2024-11-11
Pros: Love that it's easy to use. It's quick and gives a great easy to follow format. The analytics provided are super helpful and the look of the published quizzes looks professional.
Cons: I just wish they had more creative commons images available to use.
Overall: I would highly recommend Riddle. It's a simple, quick, easy to follow way to make high quality quizzes for your website.
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Probability You Would Recommend?1 2 3 4 5 6 7 8 9 10
"Great Product" Posted 2024-11-08
Pros: There are many different types of polls and forms you can make using this platform and lots of flexibility using it. The support team which are all developers and other staff within the company are super helpful in getting your experience to be the best it can be.
Cons: Sometimes it feels not that intuitive and can be a little difficult to operate. There are lots of customizations you can do with custom CSS but I wish sometimes it was easier to use the platform without writing custom code. The support team is very helpful in setting up things in CSS though and with any questions you may have.
Overall: A good company with enthusiastic and helpful employees. It's fun setting up different experiences for fans and their team help makes those experiences unique.
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Probability You Would Recommend?1 2 3 4 5 6 7 8 9 10
"Riddle Quiz Maker is perfect for making quizzes for kids" Posted 2024-10-10
Pros: The ability to use branching logic and create game-like experiences is perfect.
We love being able to swiftly produce new quizzes for our kids audience, using a piece of software we trust without it being something we have to maintain ourselves.
Very very prompt customer support from the friendliest people.
Riddle 2.0 is a great update and all the new features have really widened what we can do with our quizzesCons: Branching logic gets a bit gnarly in the backend from time to time - perhaps it could be simpler to use.
The odd bug here and there.
It's quite geared to getting leads and capturing data which we dont use often - as making quizzes primarily for kids audiences.Overall: Using Riddle is a great solution for us, we use the branching quiz logic a lot and love the integration with stock image databases and the other new design features. We can create content easily and to a really high quality and feel supported by the Riddle team every step of the way! Strong recommend.
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Probability You Would Recommend?1 2 3 4 5 6 7 8 9 10
"Riddle Review - Joe Media Group " Posted 2024-10-08
Pros: Ease of use
Quick to get embed and start
Tons of setup, integration and analytics support
Great customer support
Fair pricingCons: Occasional one off bugs and growing pains in leveraging new features as we get more familiar with the system.
Overall: Great product and great customer service. My teams are slowly becoming super users and enjoying it!
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