Audience
Companies and sales leaders interested in a solution to drive revenue, volume, and profitability
About SAP Trade Management
Empower consumer products sales leaders to step up as profit and loss (P&L) owners who drive revenue, volume, and profitability. Increase revenue, volume, and profitability with end-to-end processes for trade management. Enable consumer products sales leaders to oversee trade promotion planning and management, advanced trade management analytics, and customer business planning with SAP Trade Management. Use our integrated tool for customer business planning to plan more accurately, identify plan deviations faster, and react to deviations more effectively. Drive price, volume, and margin toward company targets in real-time. Combine manufacturer and retailer perspectives and communicate and negotiate with your customers in their language. Integrate volume, margin, assortment, promotion, and financial planning and match deductions to promotion invoices to speed the clearing process. Enable users to run a closed-loop process, from budget planning to execution and settlement.