Alternatives to Scarborough
Compare Scarborough alternatives for your business or organization using the curated list below. SourceForge ranks the best alternatives to Scarborough in 2026. Compare features, ratings, user reviews, pricing, and more from Scarborough competitors and alternatives in order to make an informed decision for your business.
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GWI
GWI
Every year, we survey over a million people around the world so businesses can understand changing consumer behavior in seconds. Designed for busy teams, our platform makes it easy to get what you need, analyze it how you want, and share it with your teams. Pinpoint your perfect customer from over 250K+ profiling points. Apply question charts to unlock insights into what your audience thinks, feels, and does. Collate data and charts to build your story and share it with your team. Overlay multiple data points for in-depth data analysis. Gain unparalleled insight into consumers with survey data that reflects the views, interests, and behaviors of billions of real people across the globe. We ask consistent survey questions in every region. Zero in for granular insights on local markets or zoom out for a global view. Understand what consumers really think about you and your competitors with insights on all the big names. -
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BIGDBM
BIGDBM
BIGDBM is a leading US data provider with 7+ years of experience building identity graphs with a focus on ROI, privacy, and quality. Unlock significant value in your marketing campaigns, lead generation strategies, and identity verification workflows with our US consumer and B2B datasets. Utilize the self-service BIGDBM Data Market for easy and affordable audience/list generation and custom appends. Identify website visitor traffic using our WeVi product suite of real-time data collection via pixels and real-time identity resolution APIs. Popular products: - Telecom-verified phone numbers>consumers - IP>consumer and IP>company domain linkages - Verified consumer emails - Consumer and B2B intent - Consumer demographics and behavioral affinities - Residential and commercial property owners and contact information - MAID>consumer linkagesStarting Price: 4 to 7 Cents Per Match -
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NielsenIQ Consumer Insights
NielsenIQ
Make shopper-centric decisions with a complete picture of consumer habits and trends. Each buying decision is a moment. Gaining a 360-degree view of what drives consumer behavior in that moment reveals the patterns hidden in actions. The way forward for your brand is about making hard choices and taking action. NielsenIQ Consumer Insights goes beyond the what and the why and focuses on the how, translating research into action, so you can make decisions with confidence. With critical behavior insights, data-backed recommendations, and go-to market optimization, NielsenIQ Consumer Insights is your trusted growth advisor. Robust, comprehensive shopper tracking to meet your customers’ needs. -
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Nielsen Sports
Nielsen Sports
We keep score at Nielsen Sports. It's what we're built for and, more importantly, it's where we play best. Our approach to comprehensive sponsorship media valuation leverages data and insights to maximize opportunity and provide greater ROI to rights holders and brands. Combining expert human analysis, deep data resources and advanced AI to determine fair market value of sports sponsorships. Market-leading research to carve out insights and inform smarter business decisions mapped to your unique business challenge. Unlocks sports fans’ interests, media behavior, brand attributes and purchasing habits, and demonstrates how these factors impact sponsorship decisions. For more than 30 years, Nielsen has set the global standard in brand exposure measurement across all media formats - from linear and on demand to social. In the stands with the fans or in the studio with the broadcast talent, we have the knowledge and neutrality to determine the fair market value of sponsorships. -
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Commspoint Journey
Nielsen
Nielsen's Commspoint Journey is a media planning solution designed to identify and measure the key decisions and influences affecting consumers before, during, and after purchasing goods and services. By pairing two or three recent purchases from survey respondents with Nielsen's proprietary database, it provides up to 15,000 detailed customer journeys across more than 30 categories. These insights offer a clear picture of consumer experiences, ranging from early brand awareness to purchase consideration, sales influence, and brand advocacy. Features include an easy onboarding experience, with new users operational after only a few hours of training; consumer insights across more than 30 major categories to enhance marketing strategies; understanding of customer purchase behaviors to identify opportunities for influencing future sales; and optimization of campaign strategies by ensuring the delivery of the right message at the right time. -
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Nielsen ONE
Nielsen
Nielsen ONE is a comprehensive cross-media measurement platform that provides deduplicated insights into audience engagement across linear TV, streaming, and digital platforms. By integrating first- and third-party audience data, it enables precise media planning and measurement, facilitating the creation of customized, high-impact ad campaigns that reach the ideal audience at the right time. Nielsen ONE offers deduplicated metrics for both ads and content, delivering a unified view of audience behavior to inform content development and monetization strategies. The platform's proprietary identity system combines panel data, third-party identity information, and direct publisher integrations to deliver accurate, person-level campaign impressions. With four-screen ad deduplication, it measures audiences across connected TV, computer, and mobile devices, including out-of-home, broadband-only, and over-the-air viewing. -
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Byzzer
Byzzer
We help small CPG manufacturers pinpoint exactly what to do to sell more - without an army of analysts or huge budgets. With Byzzer’s retail analytics platform, you can easily access, visualize, and extract actionable business insights powered by NielsenIQ data. Byzzer is a subscription-based platform that leverages NielsenIQ’s world-class retail data to help you pinpoint exactly where your distribution, price, and promotion opportunities lie - so you can take action. Get straightforward answers from our library of 15+ reports, powered by NielsenIQ data. The reports translate your performance across multiple markets, retailers, and product characteristics to help you better understand your key business opportunities so you can justify every decision with confidence. Analytic offerings that remove the guesswork from deciding what to do next in order to grow sales and increase ROI. NielsenIQ brand score and smart reports offer speed to insight so that you can quickly take action. -
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NielsenIQ Social 360
NielsenIQ
Digital Insights is a customizable digital intelligence platform built to derive insights across multiple data sources by tapping into consumer and brand-generated buzz, and online search behavior. Consumers search, read, share, and make decisions online. Each business question requires a unique selection of data stream, tools, models, and knowledge. By using Artificial Intelligence to eliminate the “noise” and annotate large volumes of unstructured data, we gather and make sense of relevant data to guide business action. A combination of human intelligence, experience and AI, analysts at NielsenIQ identify the most relevant themes. topics and keywords for analysis of consumer buzz. Covers data from social media, search and e-commerce reviews linked by themes, and attributes. Revealing insights across the consumers' journey. -
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Nielsen Ad Intel
Nielsen
Advertising intelligence to help you get ahead of the competition. In today's complex and crowded media landscape, consumers have access to more content on more platforms than ever. To stay ahead, companies need reliable advertising intelligence to develop efficient media strategies and differentiate themselves from their competitors. But how can you control the advertising activity of the rival brand on all platforms without turning a 40-hour work week into a 60-hour work week? Nielsen Ad Intel is the most comprehensive source of local, national and international advertising spending data available today. Our platform enables advertisers, agencies, publishers, and advertising platforms to monitor advertising activity on television, digital, audio, searches, social media, print media, outside the home, and cinema. Ad Intel helps customers navigate the crowded media landscape with actionable information to identify potential customers and analyze brand strategies. -
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NielsenIQ Shelf Architect
NielsenIQ
An integrated solution that utilizes NielsenIQ’s unique incrementality data to drive revenue. Unlock a seamless experience to improve the way you characterize, organize, and visualize your shelf. NielsenIQ Shelf Architect provides a single, cloud-based solution for your assortment and merchandising needs. By integrating data and models into one end-to-end solution you can simplify planning, drive better performance, and create sustainable growth. The flexible frameworks and intuitive interface within NielsenIQ Shelf Architect creates a holistic and easy-to-use approach for your assortment and space strategy. Leverage visual components to see how your assortment can be merchandised with an automatically generated planogram. Identify opportunities, minimize risk, and quantify sales growth associated with capitalizing on distribution opportunities. -
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Nielsen Media Impact
Nielsen
Nielsen Media Impact is a comprehensive media planning solution designed to help agencies, advertisers, and publishers make cost-effective decisions about engaging audiences with content and advertising. It is divided into two modules, the insights module, which enables users to analyze granular data about consumer media behavior and identify the best platforms to engage their audiences, and the planning module, which allows for the optimization of media plans and the creation of alternative planning scenarios to allocate GRP flights, weights, and budgets effectively. Key features include the ability to explore historical campaign data to understand target audience engagement, evaluate budget changes and media allocation to optimize performance, analyze schedules and test various scenarios to optimize impression levels and flighting patterns and define customizable KPIs to build marketing plans that achieve specific goals. -
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Precisely Demographics
Precisely
Precisely Demographics is a robust collection of demographic, geodemographic, and consumer context data designed to help you understand people and the places where they live, work, and do business. These datasets offer information for over 140 countries and territories worldwide and empower you to conduct your analysis at the scale you need. Precisely Demographics allows you to visualize population counts and characteristics at a nationwide, statewide, census-block, or lifestyle group level, and plan for future trends with demographic estimates and projections. Populations are not static. In addition to traditional resident profiles, dynamic demographics provide insight into how populations change during the day or week. Make better business decisions based on data covering over 6.7 billion people worldwide. Datasets are delivered with geographic information such as census and administrative boundaries to help you associate people and behaviors with location. -
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NielsenIQ Omnishopper
NielsenIQ
Changing habits take consumers from brick-and-mortar browsing to online purchasing and back to stores for curbside pickup. Increase your wallet share by clearly seeing and fully understanding movements across categories, brands, and retailers. Today’s shopper moves more fluidly across retailers and channels, making it ever more challenging to see the full landscape and how to prioritize opportunities. Through NielsenIQ Omnishopper, your business can follow shopper behavior and understand evolving consumer habits, enabling you to develop data-backed plans and tailor-made strategies unique to your customers. With a comprehensive view of the shopper journey and detailed brand, category, and product details you can easily identify new growth opportunities. Our panels use the most rigorous validation and robust requirements in the market, so you know the data reveals behavioral trends and not random fluctuation. -
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Mobilewalla
Mobilewalla
Effectively and efficiently reach your highest value customers and prospects with Mobilewalla's audience segments. Thousands of consumer data points are modeled into campaign-specific, syndicated or custom audiences to deliver the right message to the right consumer at the right time. Our audience segments can be deployed in digital and social channels including Facebook, Twitter and Instagram. The depth and breadth of Mobilewalla data, allows us to build a portrait of each device ID. We use predictive modeling to understand patterns and then group devices into specific segments. App usage provides behavioral information and tells a precise story on the consumer. Demographic insights provide additional background information. Mobilewalla verifies our age and gender segments with Nielsen DAR and US Census data. GPS latitude and longitude location data from billions of daily signals allow for scale and accuracy. -
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Quantcast Measure
Quantcast
Quantcast Measure, an audience intelligence solution deployed across 100M+ web and mobile destinations. Gain real-time insight and research into the demographic and psychographic makeup of your audience. Learn how unique audiences engage with your website content. Leverage your unique audience insights to fuel more relevant messaging, ad campaigns, and content. Direct measurement delivers nuanced, real-time insights into your digital properties. Many audience measurement tools, such as Nielsen ratings, rely on panel-based data collection, which can deliver insights months after the fact. Direct measurement delivers real-time insights within minutes. Understanding your audiences as they visit your site has never been easier. Learn what your audience buys, what brands they prefer, what cars they drive, what media they consume outside of your site, and other consumption analytics. Implemented across 100M+ web destinations, we see users multiple times a day.Starting Price: Free -
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NielsenIQ Spaceman
NielsenIQ
NielsenIQ Spaceman offers an integrated, automated planogramming process with diverse modules to support your needs, analyzing performance and opportunities across planograms to help you make the best merchandising decisions. NielsenIQ Spaceman suite offers a set of integrated solutions to streamline your space management approach. Get the functionality you need from powerful space planning and analysis to automatically generated planograms, cost-effective data management, planogram compliance and discover opportunities to elevate efficiency. The easy-to-use interface enables effective build-out and analysis of planograms in seconds. -
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NielsenIQ Revenue Optimizer
NielsenIQ
Develop the best price and promotion strategy to drive revenue and margin growth. NielsenIQ revenue optimizer allows manufacturers and retailers to manage and continually optimize revenue growth strategies. This end-to-end solution uses artificial intelligence to identify optimal everyday and promotional price points to maximize profit. Stay ahead of the competition with a first-of-its-kind revenue growth management solution. This user-friendly tool enables faster, more streamlined price and promotion learnings and insights. Leverage NielsenIQ revenue optimizer’s proprietary artificial intelligence capabilities to improve your portfolio strategy development, price and pack architecture, customer account planning, as well as promotion evaluation and trade optimization. -
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NielsenIQ Omnisales
NielsenIQ
Capture fully integrated online and offline sales data to unlock the value of true omnichannel measurement. Meticulously deduplicated data from NielsenIQ’s proprietary methodology provides the clearest multi-channel view by eliminating redundancies and saving you time. Understanding omnichannel sales and share often requires combining multiple data sets, which can result in double-counting sales figures as well as the tedious processes of aligning definitions and disparate data sets. With NielsenIQ’s proprietary deduplication and category harmonization methodologies, you can avoid the guesswork in data integration and instead focus on the results of clean, clear data. Close current blind spots in total omni market measurement with a side-by-side view of actual sales dollars across online and offline channels. -
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Experian Consumer View
Experian
Leverage Experian marketing services' powerful consumer data to learn more about your customers, drive new business, and deliver intelligent interactions across all channels. ConsumerView can take your business to the next level with thousands of data attributes available. Consumer demographics like age, gender, marital status, children, and income. Life event triggers like new parents, new homeowners, and new movers. Automotive data provides insight into the vehicles consumers have in their garages and the likelihood of households purchasing a vehicle. Highly predictive financial segments, such as summarized credit statistics, based on Experian's national consumer credit file aggregated at an area level. Purchase data that gives insight into past purchases and also predicts future buys across dozens of product categories. Consumer decision-making styles and preferred marketing communication channels. -
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&facts
&facts
&facts gives brands access to market insights driven by real-world data. We help them to launch the right products at the right time. In a fast-moving world, slow research doesn't work. Right now, market research can take weeks as you conduct surveys, focus groups or buy expensive reports. With &facts, you get real-world insights in real-time. Our real-world insights tell you what customers are doing right now so you can always keep on top. - Insights powered by billions of consumers: Our insights provide a real view into consumer behavior - We tell you what is happening: Use our insights to keep on top of changing consumer habits - Automated analysis: We understand what modern brands needs, so you get pre-analyzed insights from the moment you search -
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Gravy Analytics
Gravy Analytics
Gravy Analytics processes billions of pseudonymous, mobile location signals every day from millions of mobile devices to understand where people go and why. Billions of daily location signals from mobile devices. The largest events database gives context to millions of places and POIs. Consumer visits built on 100% deterministic location data. Verified and cleansed location datasets via APIs or batch delivery options. Real-world consumer insights for foot traffic, attribution, and competitive analytics. Location-based audiences to drive data-driven advertising campaigns. We want to help companies meet their biggest business challenges head-on with quality location data. To do this, brands and advertisers need context to understand why consumers go where they do. The local events and activities we choose to engage in delivering that context, providing insight into our lifestyles, interests and affinities. -
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Wipro Promax
Wipro
Trade spend is typically the second largest expense after cost of goods sold for Consumer Packaged Goods (CPG) companies. With consumer behavior and retail partnerships rapidly changing, CPG companies need better capabilities to rapidly scale their trade promotion optimization tasks. Optimizing trade spend remains a challenge due to external factors such as intense competition within the industry, country-specific logistics management, and regulatory compliance requirements. Enterprises also face challenges due to internal factors such as data residing in multiple sources (ERP, POS data, and syndicated data from Nielsen and others), difficulties in gaining insights from pre- and post-promotion analyses, or the usual struggles of collaboration between sales, marketing, finance, and demand-planning teams. Wipro’s Promax® suite of solutions for trade promotion management, optimization, and execution (TPM, TPO, and TPx) is designed to address each of these business challenges. -
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NielsenIQ SmartStore
NielsenIQ
With NielsenIQ SmartStore, you get insight into your shoppers that allows you to drive in-store product merchandising, be an influencer with retailers, and stay ahead of changing shopper trends. Mirror any in-store shopping experience with a virtual store environment. Find the “why behind the buy” through a remote testing system, giving you the data to design an aisle, department, shelf, and store that improves your results. Discover a virtual shopping experience designed to radically transform CPG/FMCG research. With SmartStore, you can create remarkably realistic and immersive three-dimensional, 360-degree store simulations. Leverage immersive testing capabilities away from your competitors, without disruption at the shelf, and with data to back up your recommendations. -
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Megaphone
Spotify
Modern podcast technology for publishers and advertisers. Megaphone gives you the smartest tools to publish, monetize, and measure your podcast business. - Monetize more of your content through dynamic insertion - Get the right insights to enable strategic decision-making - Scale reliably without outages or downtime - Access world-class support through our customer experience team Megaphone Targeted Marketplace (MTM) revolutionizes podcast advertising by providing the same effective targeting and measurement options used across other digital media. Reach your target audience at scale through 60,000+ Nielsen audience segments. Surround high-quality content from some of the biggest podcast creators. Craft engaging ads designed specifically for podcast listening. Get actionable campaign insights to help inform media strategy. -
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Exact Data
Data Axle
Exact Data is a leading provider of targeted consumer and business mailing lists for marketing purposes. With an extensive database compiled from over 2,000 sources, the platform offers highly accurate and up-to-date information, helping businesses find the right audience for their marketing campaigns. Exact Data specializes in consumer lists, business lists, and specialized audience segments such as healthcare, real estate, and automotive. The company also provides services like data enrichment, licensing, and lead generation, enabling marketers to enhance their outreach with tailored email, direct mail, and telemarketing campaigns. -
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Zappi
Zappi
Make your ads stronger by listening to your audience at every stage of ad development. Find the best idea in the bunch and, with ongoing testing, make it something they can’t live without. Understand how to build your brand with your digital campaigns. Use audience feedback and behavioral data from ads researched in a social media environment. Getting started is easy. Our proven methodologies give you predictive consumer feedback while you’re developing advertising and innovations. Here’s to immediate gratification. We reach the audiences you care about and deliver quality, actionable results in real-time, with full results in 6 hours. Put those results to work. Compare with historical data and relevant benchmarks, then make meaningful changes to your advertising and innovation ideas. Transforming your work starts with insights you can trust. Get them from the most progressive consumer insights platform. -
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Aerospike
Aerospike
Aerospike is the global leader in next-generation, real-time NoSQL data solutions for any scale. Aerospike enterprises overcome seemingly impossible data bottlenecks to compete and win with a fraction of the infrastructure complexity and cost of legacy NoSQL databases. Aerospike’s patented Hybrid Memory Architecture™ delivers an unbreakable competitive advantage by unlocking the full potential of modern hardware, delivering previously unimaginable value from vast amounts of data at the edge, to the core and in the cloud. Aerospike empowers customers to instantly fight fraud; dramatically increase shopping cart size; deploy global digital payment networks; and deliver instant, one-to-one personalization for millions of customers. Aerospike customers include Airtel, Banca d’Italia, Nielsen, PayPal, Snap, Verizon Media and Wayfair. The company is headquartered in Mountain View, Calif., with additional locations in London; Bengaluru, India; and Tel Aviv, Israel. -
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L2 Data
L2 Data
L2 Data’s DataMapping platform aggregates and normalizes hundreds of voter, constituent and consumer data sources—ranging from complete national voter files for all 50 states and DC, census and direct surveys, credit-bureau and tax-assessor records, to over 250 million consumer profiles from trusted partners—into a single ecosystem that enables precise selection, analysis and micro-targeting. Through an intuitive web interface or RESTful API, users can filter by state, city, ZIP code or district; drill into demographic, political, financial, behavioral and geographic variables; apply identity-resolution and data-hygiene tools to cleanse, dedupe and link records; and enrich lists with registry numbers, contact details and modeled attributes. -
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Audience Town
Audience Town
Don’t wing it with generic tools—upgrade your tech stack with industry-standard consumer analytics powerful enough to drive your business. Utilize real-estate-specific analytics to learn about who’s moving and when. It’s all about life events and expert insights on the behaviors of people on the moving journey. Knowing your audience better will impact every area of your business. Be more data-driven and thrive with our specialized analytics program built for just for real estate. Learn about your prospects and customers: home value, household size, renter vs buyer, income, size of household, age, gender, and more. Understand your audiences’ financial blueprint in depth: health, household savings, net worth, discretionary income, mortgage type, loan type, investment type, and more.Starting Price: $150 per month -
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Olvin
Olvin
Find out how Olvin can help democratize access to world-class foot traffic data by helping 2 key industries, retail and real estate. Predictive insights are for everyone, not just the ecommerce world. Data analytics have always required resources and technical expertise that not everyone can access. But it doesn’t have to be this way. Olvin’s self-serve platform, Almanac, uses location data and sophisticated AI to provide instant, actionable predictive insights for brick-and-mortar businesses. Powered by years of historical data, using cutting-edge AI & ML techniques we can predict consumer behavior up to 3 months in the future. Our data products are fairly priced, meaning no matter the size of your business you can leverage AI and ML-powered consumer analytics. Gain instant insight into consumer behavior. No need to be a data scientist, and no complex integrations. We combine world-class data with complex AI to provide retailers with instant and affordable insights. -
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Accurate Append
Accurate Append
Accurate Append elevates your marketing and sales with top-quality customer data, giving you the competitive edge to soar above the rest. We know that having the most accurate contact details is what companies want. That’s why our data intelligence algorithms produce industry-leading connection rates, ensuring that your outreach efforts reach the right person every time. Access operational data across various data lakes in a fraction of the time. Leverage our powerful API to integrate consumer data seamlessly into your tech stack, CRM, and databases. With just a few pieces of data, build comprehensive customer records that surpass standard insights. Our advanced technology empowers you to dive deep into your customer’s preferences, behaviors, and demographics, enabling personalized interactions that drive results. Generate responsive contact lists that align perfectly with your target audience in just a few clicks. -
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BRIDGE CONNECT
BRIDGE
BRIDGE CONNECT is a consumer audience database built from verified, opt-in email addresses to deliver the most accurate, timely, and complete profiles on actual people. By starting at the “human level,” it links each email to a person’s name, postal address, mobile behavior, and thousands of lifestyle and digital signals, all privacy-compliant and permission-based. Accessible via a simple interface, it enables marketers to build highly targeted audience segments and activate campaigns across email, display, mobile, social, connected TV/OTT, video, and programmatic audio without complex integrations. With over 250 million stable, cookie-proof profiles and real-time updates, BRIDGE CONNECT lets brands measure performance transparently, optimize ad spend, and maintain full control of their data, connecting businesses directly to their next customer with precision and scale. -
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Canvs
Canvs
Canvs AI is an insights platform that transforms open-ended text from surveys, social media, transcripts, product reviews, and more into conversational intelligence about how people feel and why. Canvs is used by some of the world’s most admired brands, research agencies, and media and entertainment companies to accelerate time-to-insights, deepen understanding of audiences, and reduce the cost of analysis. Automate the analysis of open-ended text to quickly unlock consumer insights with deep, nuanced emotional context and high analytical confidence. Quickly explore, filter, and compare findings and generate stunning data visualizations with Canvs’ intuitive, easy-to-use insights portal. Streamline analysis of open-ends in your brand and concept tests and automate the coding of unaided awareness, recall and attribute questions. Quickly identify and categorize the sentiment and emotions associated with responses and respondents. -
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Nielsen Marketing Mix Modeling
Nielsen
Nielsen Marketing Mix Modeling enables customers to assess the impact of their investments, understand what’s working, and optimize marketing budgets accordingly. It provides answers to critical marketing questions using industry-leading performance models for data coverage and granularity, so you can make current and future marketing decisions with confidence. Maximize the impact of your marketing campaigns with unmatched coverage across platforms and devices. Analyze marketing ROI insights in weeks with our automated and connected infrastructure. Optimize your marketing mix with customized simulations that help you plan for future campaigns. -
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WeDataNation
WeDataNation
A new home for your personal data, directly connected to a data marketplace that puts data sovereignty first. Earn passive income without ever revealing your data. Unlock the power of personalized AI services, under full control. Make a difference with your voice and drive positive change. Personalize AI based on your data without the need to upload any information to servers controlled by big tech companies. With the game-changing technology of federated learning, you can monetize your data while safeguarding your personal information. Imagine a world where you have the power to vote within a decentralized autonomous organization (DAO) and shape the future of data usage. Turn your preferences, interests, and behaviors into your personal avatar. Your avatar gives a glimpse of the footprint you leave on the internet. Meet with like-minded people, and decide where the journey is going. We have created a system that we believe will permanently change the way we deal with our data.Starting Price: Free -
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NielsenIQ Brandbank
NielsenIQ
There is no need to ‘shop and shoot’ competitor products or compile content from hundreds of brands ever again with planogram information available at the brand's fingertips using NielsenIQ Brandbank’s Planogram Solutions. Access precise dimensions for both shelf ready packs and single units, creating accurate and consistent planograms. Utilizing our space planning software, brands can reduce the cost and effort in sourcing planogram content by accessing our online database and storing images and dimensions from thousands of brands across a spectrum of categories. Source competitor products from your category and utilize the product information to build the perfect planogram to share with retailers. Simplify the process of space planning by creating, managing and distributing merchandising information using one trusted source. -
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Azira
Azira
Gain insights on the trends that matter to your business. For operational leaders and analysts, Azira’s data intelligence helps you analyze trade areas, understand consumer patterns, and gain insight into competitor performance. For marketers and advertisers who want to maximize campaign effectiveness, Azira’s data helps you curate audiences based on act-alike modeling, brand affinity, demographics and more. Activate omnichannel campaigns with seamless integrations to the world’s largest ad-serving platforms, then measure and attribute ROI on and offline. -
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GetWhy
GetWhy
GetWhy is a generative AI-powered end-to-end consumer insights platform that converts research questions into actionable qualitative findings, captured via video interviews, and delivers them at agency-level quality in a matter of hours rather than weeks. Beginning with a simple prompt, GetWhy’s AI agent designs and launches studies, recruits participants from its global panel, conducts think-aloud interviews, transcribes responses, analyzes sentiment, and synthesizes key insights. The system draws from a knowledge base of over 250,000 qualitative sessions to surface quotes, patterns, and themes with speed and depth. The platform enables teams to move fast, empathize deeply, and execute with precision across research, concept development, messaging, and customer experience initiatives, turning the “why” behind consumer behavior into repeatable, scalable decisions. -
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AGR Marketing Solutions
AGR Marketing Solutions
AGR has delivered “on-target” consumer profiles by blending our wide data network with our innovative technologies. We provide consultative analytics & customer-focused solution design. INTELLI-LINK identifies and leverages intersections across data sources. The result is improved identity resolution and greater consumer insight. All AGR marketing solutions are cross-referenced and paired with our national demographic and psycho-graphic databases. Exposes vehicle ownership, vehicle details, and service activity for automobile marketing including new & used vehicle sales, vehicle insurance, parts and service, warranty, and identify garages with green/electric vehicles. Offers unmatched email verification and compliance quality to optimize reachability and build out aligned omnichannel marketing strategies. -
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Catalina
Catalina
Using real-time intelligence and rapid responsiveness, we deliver personalized CPG marketing to decode shopper behavior and maximize consumer relationships. All at unparalleled scale. Identify your audience and where best to reach them with your message. It's important to know who you're talking to before you decide what to say to them. Use our custom or syndicated segments to align better with your shoppers. Generate insights by analyzing shopper data to better understand audiences. This is where our data nerds get to flex their muscles. Our analytics provide incredibly precise insights based on years of consumer data to ensure highly individualized messages. Deliver personalized messages that turn shoppers into buyers and buyers into fans. Whether you are trying to penetrate a new market segment or build more loyalty among your current shoppers, we'll help you serve up relevant and motivating messages. -
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Versium REACH
Versium
Versium transforms data into a strategic asset that improves marketing performance. Versium’s all-in-one data technology platform helps teams cleanse, enrich and action their data through easy-to-use tools, a robust set of APIs and the richest identity graph and insights engine that includes over 2 billion contact points. Versium supports businesses at every step of their data journey, thereby increasing audience reach by up to 5X and engagement by up to 10X for thousands of customers. Versium REACH is a full suite of data tools, tailored to be an easy-to-use platform for marketers with advanced API solutions for developers. Tools within Versium REACH include: List Insights, Data Prep, Business Online Audience Append, Consumer Online Audience Append, Persona-based List Generation, Account-based Marketing List Generation, Look-alike List Generation, Firmographic Append, IP to Domain, C2B Append, Contact Append Plus, Demographic Append, and Consumer List Generation.Starting Price: $3,600/year -
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Nielsen Marketing Optimization
Nielsen
Make informed data-driven decisions for your brand with powerful insights into what’s driving sales. Maximize sponsorship value, connect with and grow audiences, and turn fans into customers. Nielsen uses rigorous survey methodology, robust sample size and advanced modeling to uncover what people think and do. With metrics such as ad recall, awareness and consideration, we help brands make connections between brand goals and real world campaign performance. Our survey design separates control and exposed groups to reveal impact across each brand KPI. Marketers can now make fast and fearless decisions that change the way people feel about their brands. -
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Acxiom InfoBase
Acxiom
Acxiom enables you to leverage comprehensive data for premium audiences and insights across the globe. Better understand, identify, and target ideal audiences by engaging and personalizing experiences across digital and offline channels. With marketing technology, identity resolution and digital connectivity converging in a “borderless digital world,” brands can now quickly locate data attributes, service availability and the digital footprint across the globe to fuel informed decisions. Acxiom is the global data leader with thousands of data attributes in more than 60 countries helping brands improve millions of customer experiences every day through meaningful data-driven insights, all while protecting consumer privacy. Understand, reach and engage audiences everywhere, maximize your media investments and power more personalized experiences. Reach audiences around the globe and deliver experiences that matter with Acxiom data. -
44
MFour
MFour Mobile Research
Select your perfect sample from 10 million daily consumer journeys. See observed behaviors right now, like: Visitors to Nike stores in New York, orders to DoorDash before 2:00 p.m, shoppers in Walmart for the next 90 days, iPhones owners who have Verizon Wireless, consumers with the Amazon & Target apps. Most market research panels are ripe for fraud. Not cool. That’s why we validate every panelist: A first-party panel, observed behavioral validation, single account per device protections, verified consumer information on sign-up. We pride ourselves on same-day research projects. That’s right. We can get you 50% response rates in just 24 hours. Our panelists are paid cash and motivated to respond. Which is why they do. Don’t compromise quality. With the nation’s largest, highest-rated panel, we over-index on Millennials, Hispanics and African-Americans. It’s no problem. We’ve got you. -
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BluHorn
BluHorn
BluHorn has been in the market for nearly ten years. Our philosophy has always been to provide a buyer or planner with the most efficient and user-friendly experience possible. We treat our customers like family, and only want the best for our family members. We understand that there are choices in the market for media buying solutions, and that the software must meet the buyer’s needs in order to be a profitable fit. Because we want the optimal experience for our customers, we offer users some unique advantages in the buying software market. - Nielsen and Comscore Ratings Integration - Invoice Reconciliation - Post Buy Analysis - Quickbooks Online Accounting Integration - Import Tool for Avails/Proposals - Customized Reporting - Specialized Worksheets - Team Functionality - Multi-User Functionality - Wholesale Product/Service Marketplace - CRM Tool Visit us at bluhorn.com for full details and get a 14 day free trial!Starting Price: $198 per month -
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Algori
Algori
Improving FMCG growth with the fastest and most granular insights from 45,000 shoppers in Spain. Top 10 SKUs ranking in selected categories and retailers for the last 6 weeks. Fully transparent commercial engagement model. Granular stock-keeping-unit (SKU) basket data. 45.000 weekly active shoppers and near real-time data. Tailored answers to custom business questions delivered by our skilled industry team. Access SKU-level insights to relevant business questions online at any time via Algori's Insights platform together with expert support. Fully automated software-as-a-service solution, delivering answers to your business questions faster than ever before. Get the fastest insights about what works and what doesn't. Increase your distribution by helping retailers grow. Connect shopper's opinions to real purchase behavior. Access in detail all baskets in your category and know your consumers better than everyone else. -
47
The Real Feel
The Real Feel
The Real Feel is the first AI-powered real-time human sentiment software that collects, analyzes, and visualizes how people in the U.S. are feeling to help businesses understand public mood and make informed decisions. It gathers daily responses to the question “How are you feeling today?” across diverse demographics, then calculates mood scores, insights, and themes using AI and displays results by demographic, day of week, and location. It bridges data gaps with emotion-based insights that track how different groups feel over time and delivers unique, contextual analysis with emerging trends, predictive sentiment shifts, and actionable correlations for business use cases. It offers comprehensive solutions including weekly data and insights reports with demographic and geographic analysis, custom research and analysis, and an API that integrates real-time mood data into existing systems.Starting Price: $69 per report per year -
48
Ameribase
Lighthouse List Company
At Ameribase Digital, nearly 50% of our PII data has at least ten matches from different sources, whilst 50% our phone data has at least two matches. What’s more, we link our data to three billion transactions daily, ensuring maximum accuracy. Our data is sourced from a network of carefully vetted and privacy-compliant partners providing online engagements, brand signals, in-market shopping behaviors, location data, purchase transactions, registrations and form fills, surveys, voter registration, SDKs, and mobile apps. Data from each source is first scrubbed for hygiene, then verified against each dataset for extremely accurate audiences available across all channels. -
49
Experian Data Sources
Experian
Drive business results and intelligent interactions across the customer life cycle with Experian’s comprehensive, industry-leading data sets. Leverage our robust data sources, with market-leading quality and accuracy. Gain valuable insight into consumer and business accounts with a complete, comprehensive view. Activate existing data sets to gain business intelligence and improve the customer experience. Equip consumers and businesses with access to credit education and identity protection solutions as well as accurate contact data for their customers. Our data sources, which include consumer data on over 245 million consumers, over 32 million businesses, and other proprietary data assets, provide better insights for internal decision-making, improve the customer experience, and help you take advantage of growth opportunities. Leverage unmatched data for your business and commercial credit needs. -
50
Realytics
Realytics
Realytics is a platform offering advanced consumer analytics tailored for offline businesses. By using AI-powered insights, Realytics helps companies optimize their operations with detailed market, location, product, and brand analytics. Its services include understanding market demand, analyzing foot traffic for store location optimization, benchmarking competitors, and measuring customer experience. The platform assists businesses in refining strategies to boost revenue, improve customer satisfaction, and identify untapped market opportunities. It serves various industries including retail, hospitality, and consumer goods, providing actionable insights to drive growth in competitive environments.
