circuly is a B2B SaaS subscription management platform built specifically for companies that want to turn physical products into subscription, rental, leasing, or product-as-a-service offerings, centralizing all operational touchpoints in one system so businesses can launch, manage, and scale their subscription operations efficiently. It brings together subscription lifecycle management, recurring billing and invoicing automation, order and customer management, payment collection and reminders, asset tracking, returns and repair workflows, and product lifecycle insights into a single hub that connects to existing storefronts and payment systems via APIs. With flexible plan configuration, automated recurring invoices and dunning, integrated product tracking by serial number, customizable transactional communication, and built-in tools for buyouts and tax handling, circuly helps teams reduce manual work, improve cash flow controls, and unify data across sales, logistics, and finance.