Best Free User Research Software of 2025

Kubit

Your data, your insights—no third-party ownership or black-box analytics. Kubit is the leading Customer Journey Analytics platform for enterprises, enabling self-service insights, rapid decisions, and full transparency—without engineering dependencies or vendor lock-in. Unlike traditional tools, Kubit eliminates data silos, letting teams analyze customer behavior directly from Snowflake, BigQuery, or Databricks—no ETL or forced extraction needed. With built-in funnel, path, retention, and cohort analysis, Kubit empowers product teams with fast, exploratory analytics to detect anomalies, surface trends, and drive engagement—without compromise. Enterprises like Paramount, TelevisaUnivision, and Miro trust Kubit for its agility, reliability, and customer-first approach. Learn more at kubit.ai.

33 Ratings

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Userback

Userback is the leading user feedback and bug tracking solution for software teams looking to understand users and build better products. With Userback, you can collect metadata-enriched visual feedback and gain deep insights into your user's sentiment and behavior with in-app surveys like NPS, CES, and CSAT metrics. Add deep context to any piece of feedback via full session replay features. Create user segments and track every user from the moment they log in. Survey only the cohorts that are important to you and understand your user experiences throughout the entire lifecycle from trial to churn. Wrap it all up with branded feature portals, and public roadmaps, and a centralized location for all your feedback to reduce feedback overhead by 70% and increase feedback closure times by 10X. No code? No problem. Start instantly with a code-free browser extension, perfect for internal QA and bug tracking.

10 Ratings

Starting Price: $7 per month

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Qualaroo

ProProfs

Customer & User Feedback Software. Survey visitors on your website or app with Qualaroo Nudges™. Qualaroo makes it easy to survey specific users in context while they are looking at your product, service & brand. Get actionable user insights based on where visitors are on your site, who they are, how much they pay, visit history and more. Select from professionally designed questions and templates or create your own. Customize Nudges with your company colors and branding for a native feel. Qualaroo responses are 10x more valuable than email surveys because they catch your visitor in real-time, with context. When you ask questions right on your site or app, the responses are of higher value. You can determine exactly when and who the survey targets. Target your customers based on specific actions, behavioral patterns, events, locations, browser cookies, or data streamed from your applications.

9 Ratings

Starting Price: $64/Month 20% off

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WebMaxy Analyzer

WebMaxy

Webmaxy Analyzer provides real-time user insights, heatmaps, surveys & polls, funnel view and form analytics. Get access to your users’ journey videos and know the features that appeal the most to your customers. By knowing your visitors, you can enhance their website experience and boost conversion rates. WebMaxy Analyzer is used by digital marketers, owners, product marketers, and other decision-makers to make an informed decisions. It is simple to use, powerful, and easily integrates with your present tech sack. It helps you find the missing dots in analyzing user behavior. Get qualitative data that improve your web app and website by understanding how your users interact with your website and where they click through heatmaps, you can position your CTAs accordingly. Webmaxy Analyzer can help you make data-driven & informed decisions. With Webmaxy Analyzer, you can know and understand your visitors, enhance their website experience and boost conversion rates.

6 Ratings

Starting Price: $33/month

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Extellio

Extellio International AB

Extellio is built to understand all aspects of user journeys. It shows the behaviour, experience, conversion, expectations, and pain points for users for each of your target groups. This is achieved by combining web analytics, surveys, heatmaps and session recordings in one analysis platform that gives you meaningful insights you can act on with confidence to improve conversion and user experience.

4 Ratings

Starting Price: $30 per month

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UXtweak

UXtweak is a powerful online UX researching tool that provides many useful tools to help you create better digital products. UXtweak can be used for: - Defining information architecture and content categorization with our Card Sorting and Tree Testing Tools - Testing usability - you can test websites, web apps, prototypes, competition, mobile apps, mobile prototypes, mobile webview, or any designs - Empathizing with your users with tools such as - Preference Test, Five Second Test or Surveys - Exploring user behavior and optimizing finished products using Session Recording with Heatmaps. Recruiting participants for your studies is made easy. With the Recruitment widget you can turn your website visitors to study participants right on your website or leave the recruiting to us and our global User Panel. Start tweaking your user experience with UXtweak now!

2 Ratings

Starting Price: $99/per month/per user

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UXArmy

UXArmy is the user research platform helping you to create exceptional customer experiences no matter what stage your product or service is in. From ideation, testing prototypes to refining fully launched products, UXArmy streamlines your team’s access to critical insights, empowering everyone—from designers to product managers to marketers alike—to validate, optimize, and iterate. Whether it’s unmoderated tests or moderated interviews and focus groups, UXArmy lets you watch real users engage with your product and messaging, revealing emotional insights in addition to stats. With screen and video recordings, AI-powered analysis and infographics, you’ll get fast, actionable insights to keep your product on track, ensuring it truly meets your users’ needs. UXArmy ensures your product resonates across cultures with localization testing in 25+ languages. And, thanks to our global participant network—including one of the strongest panels in Asia—you’ll reach the right audience

1 Rating

Starting Price: $99 a month

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User Interviews

Get fast access to quality participants or earn money by participating in studies. Source from our audience of over 1.5 million quality participants. Target by profession, location, demographics, or any criteria you choose. Recruit research participants in hours, not weeks. Fast, affordable, flexible. Pay only for completed sessions. Discover your single source of truth for participant management. Quickly recruit your own users with customizable tags, filters, email templates, and more. Automatically track participant research history to choose the best candidates for each study. Build your panel with CSV uploads or your customizable opt-in form. Talk to users today. Seriously, we're fast. It's free to sign up + get your first 3 recruited participants free. We connect researchers and participants. Source from a pool of more than 1.5 million participants to reach nearly any target audience.

1 Rating

Starting Price: $20 one-time payment

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Mouseflow

Mouseflow is a behavior analytics ecosystem, used by Product, Marketing, UX, Design, and Analytics teams across 190,000 websites worldwide to ensure the highest conversion rates and best website experience. Save time monitoring your website and know where exactly your visitors are experiencing friction and what's preventing them from turning into customers. Get insights into your visitors' behavior through heatmaps, session replay, conversion funnels, and form analytics. Set up feedback campaigns based on a variety of triggers to assist/recover conversions. Find out what really tipped an A/B test and why users won’t submit your forms. Identify and prioritize obstacles to conversion. Add visual context to speed up implementation.

Starting Price: $31 per month when paid yearly

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Survicate

Survicate is an effortless survey software for getting continuous customer insights at scale. - Run customized surveys via email, link, website, in-product, or mobile apps - Connect with tools through native integrations - Collaborate with teammates - Get insights from customers at all stages of the user journey - Automate feedback collection and track metrics - Analyze and act on feedback to improve satisfaction, reduce churn, build better products, and develop effective marketing strategies

Starting Price: $0 per month

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Giftbit

Giftbit is a user-friendly software platform that allows you to buy, send & track digital gift cards for your rewards and incentives programs. We offer a web application and an API, dedicated customer support, stats on user behavior and delivery. Deliver your offers via email, text or by offering an in-app marketplace. Automate gift card sending with our Gift Card API integration or connect via Zapier. Use Giftbit for your marketing incentives, employee rewards, customer loyalty and referral programs, and research disbursements and incentives. Sign up for free today! No minimums, no subscriptions. Pay face-value of the cards you send and get 50% back on unclaimed offers.

Starting Price: Free

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Beupify

Don't you dream of catching customers attention and keep them updated? Beupify comes with a variety of widgets to integrate on your website to instantly notify customers about updates to their product. It is a superior tool to raise your business value and conversion rates by keeping in touch with your customers and creating long-term relationships with the help of the eye-catchy widgets! Leverage customer feedback to enhance your brand identity, increase conversion rates and eventually create long-term customer relationships. Raising business value is easy with Beupify's eye-catchy and targeted notification widgets. Update your customers with eye-catchy widgets and targeted notifications. Customer feedback is the key to your success! Make sure you have channels to collect task-based feedback and analyze user behavior. You'll be happy to see how your business grows and product improves based on the one-of-a-kind tools and collected feedback.

Starting Price: $11.96 per month

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expoze.io

alpha.one

As humans, we are bad at predicting what will capture our attention. Eye-tracking is helpful and can help us analyze what people see, but it is expensive and time-consuming. That’s why we created expoze.io. An online attention prediction platform that delivers actionable results validating designs in real-time to help you get your work noticed. Our platform was built by leading neuro- and data scientists. We believe creators make better decisions if they can predict and understand what really grabs attention. This way, we can assist marketing, UX/UI and CRO professionals in their creative decision-making processes. Data-driven, actionable and reliable insights that help them to get their designs noticed.

Starting Price: €19.99/month

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1Flow

User insights that will help you turn more people into happy customers. Automagically survey your users while they use your app and browse your website. Collect actionable user insights to understand what your users want and why they churn. Convert more of them into repeat customers. 1Flow empowers anyone on your team to create customized user research surveys in seconds using AI. Simply tell AI about your goal. 1Flow AI generates a fully customized survey based on your needs, and its domain expertise, in under 5 seconds. Build beautiful in-app flows with color and font customization. You can even select from a variety of widget positions and window sizes. Give your users a delightful experience, in a way that feels native to your brand. Trigger any flow to show up at exactly the right moment, based on events and page URL rules. Meet users where they are the most engaged and understand them, fast.

Starting Price: $200 per month

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Funnel

Funnel is an automated data collection and marketing reporting software for marketers and data-driven companies. With Funnel, users can automatically gather all their advertising data from various platforms and sources and match them with conversion data, so they can more accurately analyze their online marketing spend and report ROI. Funnel offers integrations with more than 300 marketing and advertising platforms.

Starting Price: $199.00/month

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Lyssna

Lyssna (formerly UsabilityHub) is a remote user research platform that takes the guesswork out of design decisions by validating them with real users. Discover how people navigate your Figma prototypes. Test interfaces, interaction flows, iconography and more, to help you create intuitive and delightful experiences for your users. Fine-tune landing pages, messaging, and creativity, helping you optimize conversion rates on marketing campaigns and product launches. Ensure you’re delivering the right features to the right customers by validating product concepts with your target audience. Our integrated panel allows you to quickly and affordably recruit research participants that precisely match your target audience. The Lyssna platform consolidates surveys, usability testing, recruitment, interviews and now Recordings to our affordable, user-friendly solution. Recordings allows you to capture your participants' audio, screen, and/or camera during unmoderated testing.

Starting Price: $75 per month

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PickFu

PickFu is a consumer insights platform for businesses and entrepreneurs who want to optimize their products and creative assets for maximum market appeal. Poll a built-in panel of global consumers to gather feedback on your product packaging, app icon, book cover design, website copy, and everything in between – so you can launch the version that wins more customers. Unlike traditional survey tools or generalized A/B testing platforms, PickFu specializes in providing same-day, actionable feedback from your specific consumer demographic, empowering you to make data-driven business decisions.

Starting Price: $9 per month

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Useberry

Useberry is a comprehensive UX research platform that enables product teams to build better digital products more efficiently. It offers a variety of research methods, including prototype testing, website usability testing, and access to a participant pool with over 100 targeting attributes across 34 countries. The platform integrates seamlessly with popular prototyping and design tools, allowing users to set tasks, validate assumptions, and progress confidently. Useberry provides powerful insights through features like click tracking, user flows, and recordings, which capture user interactions, including mouse movements, face, voice, and screen activity. The platform supports various testing methods such as single task, open analytics, first click, five-second tests, online surveys, card sorting, tree testing, preference testing, and randomization.

Starting Price: $67 per month

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Maze

Eliminate hours of work watching user research recordings with test results that are instantly translated into the metrics that matter. Quickly create a maze for every project need, from surveys to usability tests, then share with users in a matter of minutes with a simple URL. Watch test results come in in real time and instantly transform into quantitative data, like mis-clicks and heatmaps. Then share your findings and start a discussion with stakeholders in your unique, auto-generated Maze Report. Use Maze to validate ideas and concepts, test wireframes, usability and copy, or gather user insights through feedback and satisfaction surveys. Maze is intuitive, browser based and device agnostic, integrating seamlessly with leading design platforms like Figma, InVision, AdobeXD, Marvel, and Sketch to accelerate your testing process.

Starting Price: $0

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FeedBaxley

We're four friends working on FeedBaxley to help businesses learn from their customers instead of flying blind. Meet FeedBaxley, start gathering feedback from your users in seconds. Add one line of code and instantly gather useful data. One line of code adds a dynamic form to start gathering valuable user research within your app. Product teams make better decisions with user research. No coding knowledge is needed to edit your surveys to match your brand. View feedback immediately within your Slack workspace. Integrating FeedBaxley is just a matter of clicking a button. Install from the Integrations page after signing up. The first thing you'll want to do after signing up is to create a new widget. One of the coolest things you can configure about your widget is the "display type". By default, it's a link. But you can also choose to display it as a "Tab", which means it'll stick to the side of the page and look like, well, a tab.

Starting Price: $19 per month

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FocusGroupIt

Focus groups made easy, the easy, fast and free way to run focus groups. Get your free focus group started today in 15 minutes. Get your focus group started in 15 minutes (or less) by creating it and posting a few questions for participants to answer. Share your secure group link to your social networks, customer lists and website, or add it to the end of any online survey. Participants can respond to you and each other. Run your groups as long as you want - a few hours, days, weeks or even months! FocusGroupIt is an easy, fast and low cost (free) way to gather qualitative feedback online. In order to make the best decisions possible, organizations should be using both quantitative (surveys) and qualitative (focus group) methods. There are many great choices available for capturing quantitative data using do-it-yourself survey platforms like SurveyMonkey, but almost no choices available for gathering qualitative feedback. Hence, FocusGroupIt was born.

Starting Price: $49 per group

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methinks

methinks connects you with target customers so that you can ask important questions and learn. Use methinks yourself, or work with us to achieve your research goals, quickly and cost-effectively. methinks is an online research platform allowing product developers, researchers, project managers, and companies the ability to interview and gather valuable insights from real consumers, on-demand. Our platform provides features to video chat, mobile/desktop screen share, video transcription, video bookmarking, note-taking, audience targeting and much more. With methinks you can obtain accurate data and in-depth insights, which dramatically improve R&D efforts, save time, cost, and resources. methinks turns what was an expensive and time-consuming process into one that is five-times cheaper and 10-times faster. Make key decisions based on customer insights gathered in face-to-face video chats. Test and validate new product and marketing ideas quickly, lift revenues and grow faster.

Starting Price: $49 per month

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Avrio

Capture Insights from anywhere with our browser extension and instantly share them with your team. Get everyone on the same page with Projects and avoid wasted hours on repetitive research by unlocking your team’s collective knowledge. Don’t let your hard work die at the bottom of a spreadsheet or slide deck. Avrio gives you the tools to get your findings seen and new channels to drive awareness of your research and analysis. Pin Insights to web pages, embed Insights anywhere, share automated email updates, plus more. Bring all your qualitative and quantitative research into a single space. Find exactly what you’re looking for with our self-learning search that adapts to your behaviour and keep research fresh with Insight validation and automated expiration.

Starting Price: $30 per contributor per month

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Kaption

Kaption.co

Kaption is the leading AI-first analytics and feedback tool for digital marketers. Get the insights you need to optimize your digital experience and move business forward. Eliminate guess work, know why it happens, and iterate a lot faster. Often the best way to persuade is to first see things through your customers eyes. Do you know how they are using your website? With Kaption you can visualize your user's journey and any bumps along the way. Excellence comes from good information. Without data you are either lucky, or wrong. Focus your efforts with conversion and monitoring tools. Free heatmap analytics to view your user engagement with each element on your site and how it affects their behavior. See where users get stuck, increase conversion rates, and debug your product faster with smart metadata.

Starting Price: $25 per month

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Producter

Producter is an all-in-one product management tool to collect customer feedback, manage tasks, track roadmap and share updates for product companies. We're providing a shared place for tech and non-tech teams to make product management more visible.** As working habits changed during the pandemic, product teams became scattered. Back-to-back alignment meetings with customer-facing teams, slack notifications, and endless follow-ups consume a lot of time and energy. So **Producter both helps product and customer-facing teams to make informed decisions backed by customer feedback.** With just one-click you can link high-value customer feedback with tasks. So Producter informs your customers on their feedback status. Your customers will know that their feedback is taken care of by the automated notifications from Producter. All teams can create their roadmap and make them visible for other teammates, and customers to rally everyone around the product vision.

Starting Price: $9 per user per month

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Insignal

Learn more about your users, Track your users' clicks, and scroll movement on your website. Take steps to improve, and convert them into customers using our easy tools. Not sure what made your user leave the site? Conversion Funnel will help you figure that out. Replay everything that a user does on your website and work towards making your product better. Records your users as they use your website. See every mouse movement, keypress, click and scroll movement. See wherein your users are searching and what part of the site they're interested in by visualizing their mouse and eye movements using machine learning. Helps you find out where and why your users are leaving your website. Track the smallest of details. Feature-rich real-time analytics to collect the smallest detail about the user. Collect feedback and understand your users with customizations like never before. Collect not just feedback but act on that feedback instantly to convert your viewers into paying customers.

Starting Price: $14 per month

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Squeaky

Squeaky's future-proof analytics suite lets you capture up to 60% more data than legacy tools by putting customer privacy first. Use context-rich customer data and insights to make better decisions for your business. Analyze and segment your traffic to learn why visitors are converting and how you can help more to succeed. Provide faster, more effective customer support by seeing and hearing your customers' problems first-hand. Squeaky puts data at the heart of how you understand and improve your customer experience. There's no need to sift through hours of recording data, our advanced filtering helps you segment and surface only the most relevant customer recordings. Monitor performance and make informed decisions about your site, using precise and meaningful data. Capture round-the-clock NPS® and sentiment survey data and know your customers are being heard. Use heatmap data to provide the right content and the most effective interfaces for your users.

Starting Price: $50 per month

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Sleekplan

Sleekplan is an all-in-one feedback tool that organizes user requests and brings feature voting boards, roadmaps, changelogs, and satisfaction surveys to your website. Launch a single, centralized place to capture, track, and organize internal and external feedback. Define user attributes and create custom segments to make wise product decisions. Make sure that ideas and suggestions are worth pursuing. Collect feedback and discuss possible solutions. Ditch time-consuming emails and facilitate support using interactive thread-based discussions. Keep the feedback coming without interrupting your end-users. Enable them to quickly share feedback from within your web-based app.

Starting Price: $15 per month

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VisualEyes

VisualEyes simulates eye-tracking studies and preference tests with a 93% accurate predictive technology. Attention maps are the perfect replacement for five seconds tests and eye-tracking studies. The clarity score can also be a great substitute for a quick preference test. Areas of interest quantify attention inside critical elements and enable quick AB tests. Replace time-consuming eye-tracking studies with attention heatmaps and preference testing with our clarity score. VisualEyes makes it easy to generate user insights with the touch of a button. Oh, and all that within your favorite design tools. Building the right digital product is not easy. Increase your KPIs and your developers’ productivity by testing designs before every release. Fewer iterations mean more love from your team and your users. VisualEyes will help you thrive in the attention economy. In the never-ending fight for customers' attention, be sure to use data to stand out from your competitors.

Starting Price: Free

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Kaleido

Turn user pain points into product decisions that matter. Four steps to meet your team's needs. From raw ideas to actual results. Collect quantitative and qualitative user data in a unified workspace. Convert 1000 user feedbacks into 10 projects or features using AI pattern recognition and atomic research approaches. Use Kaleido's automatic reports to identify the most critical projects to work on. Help team members understand the idea behind each product task. Analyze input and identify patterns. Let Kaleido's AI help you. Simplify user data structures, consolidating 1000 ideas into 50 projects. Once patterns are identified, access all relevant user data gathered inside. Make informed decisions about which areas of your product to focus on. Determine which points are most frequently highlighted by your users. View the overall data of your user base. Identify trends in the issues. See the important user data.

Starting Price: $120 per month

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Best Free User Research Software

Compare the Top Free User Research Software as of July 2025

What is Free User Research Software?

Kubit

Userback

Qualaroo

WebMaxy Analyzer

Extellio

UXtweak

UXArmy

User Interviews

Mouseflow

Survicate

Giftbit

Beupify

expoze.io

1Flow

Funnel

Lyssna

PickFu

Useberry

Maze

FeedBaxley

FocusGroupIt

methinks

Avrio

Kaption

Producter

Insignal

Squeaky

Sleekplan

VisualEyes

Kaleido

Best Free User Research Software

Compare the Top Free User Research Software as of July 2025

What is Free User Research Software?

Kubit

Userback

Qualaroo

WebMaxy Analyzer

Extellio

UXtweak

UXArmy

User Interviews

Mouseflow

Survicate

Giftbit

Beupify

expoze.io

1Flow

Funnel

Lyssna

PickFu

Useberry

Maze

FeedBaxley

FocusGroupIt

methinks

Avrio

Kaption

Producter

Insignal

Squeaky

Sleekplan

VisualEyes

Kaleido

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