Best Website Optimization Tools in Europe

At Mixpanel, our mission is to increase the rate of innovation. Not only as a company, but for the businesses we serve. Through our analytics and engagement product, companies can analyze how and why their users engage, convert, and retain in real-time across web, mobile, and smart devices. Then they can use that data to improve their business and products. Mixpanel serves over 26,000 companies from different industries around the world, including Samsung, Twitter, and BMW. Headquartered in San Francisco, Mixpanel has offices in New York, Seattle, Austin, London, Barcelona, Paris, and Singapore. Great products are built by teams who know their users. Go beneath the surface to learn which features are popular, who your power users are, and the behaviors tied to long-term retention. See which features are popular and how many power users you have.

RebelMouse is the always-modern SaaS CMS that helps marketers and publishers grow organic traffic by breaking from the conventional approach of legacy web technology. Writers, editors and designers need their content to rank across channels and social platforms. Businesses need traffic and content creators need a simple experience. Products like SquareSpace offer ease of use, and WordPress offers flexibility, but RebelMouse offers both, with better performance, and more traffic. Experienced WordPress and Drupal developers are able to create high-performing sites on RebelMouse with far less effort to build and to manage. RebelMouse is the only enterprise-ready SaaS platform powerful enough for a media company, but also easy enough to use out of the box for any marketing team that just wants to start generating more traffic. We are also a majority-female diverse and inclusive organization.

Convert Experiences is the A/B testing platform that delivers enterprise-grade experimentation without the enterprise baggage. For over 15 years, Convert has helped growth marketers, e-commerce teams, and agencies run reliable, flicker-free experiments that scale with their business. From classic A/B and multivariate testing to split URL and personalization campaigns, Convert makes experimentation fast, accurate, and frustration-free. With 90+ integrations (Shopify, GA4, WordPress, WooCommerce, Segment, and more), Convert adapts to modern stacks and supports both marketers and developers. Our Visual Editor lets teams launch experiments without waiting on developers, while advanced targeting and revenue tracking ensure clean, trustworthy insights. Privacy is at our core: Convert is GDPR compliant, HIPAA/CCPA-ready, and never resells data. Pricing is transparent, predictable, and fair. And when you need help, you’ll find it fast: real human support.

Make your website better. Instantly. Understand the customer journey with Snapshots, Heatmaps and Recordings. Use our visual reports and individual session recordings to get to know your website visitors - where they're coming from, where they're navigating to, and where they're getting stuck - so you can make design changes with confidence. Make data-backed decisions that will impact your bottom line over time. With Crazy Egg A/B Testing, know with certainty you picked the correct content placement, color, image, or copy, so you can turn more visitors into customers. Create or modify content without the need for a developer! Our editing tools allow you to change the styles of elements like colors and fonts, or even hide them. Once you're ready, you can publish changes directly to your website. We’re here to help you improve what's working on your website, fix what isn't, and test new ideas.

Optimize your customer journey with data-driven decisions. Serious eCommerce players become customer‑centric if they focus on what matters. Omniconvert is a growth enabler for serious eCommerce companies looking to become customer-centric. Behind data is the talent. We’ve been doing this for years. Omniconvert has helped global eCommerce companies become customer-centric through advanced segmentation algorithms, AB testing, web personalization, and web surveys. We have stuck our necks into data, identified barriers, X-ray tech-wise, got insights, hypothesized, prioritized on potential and effort, monitored conversions, learnt and iterated.

Outwit Your Competition. All-in-one Amazon seller software suite. Research, manage, and automate your entire Amazon business with ease. We don’t limit you on how many products you can manage. Perform essential tasks and explore essential data across your vast catalog. Multiple Seller Accounts. Run multiple Amazon seller accounts under the same roof, easily analyze your vital stats across all your accounts at the same time or individually. A large business can not operate without delegating. Create sub-accounts with limited permissions so that your employees can do their job. Easy Transition. Seamless transition from your current platform to Elite Seller without losing your data thanks to 2 year backlog download. Customizable Dashboard. Tailor your dashboards to exactly what you need Personalize your control panel. Add various tabs and widgets for all your business metrics. Everything is adjustable and can be adapted to your needs.

Fullstory is a behavioral data platform that surfaces the sentiment buried between clicks, revealing the untold story behind consumer behaviors. From building better fraud detection and forecasting to creating personalization that genuinely resonates, Fullstory enables product, engineering, and data teams to connect sentiment signals with other data sources to intentionally design the next best action. Providing deeper and more immediately actionable insights beyond conventional web and product analytics that can only surface what’s happening but not why, Fullstory is the only behavioral data platform that provides the context needed to build in-the-moment experiences that drive revenue. With automatically captured, indexed, and semantically structured first-party data— served up to your data ecosystem or through our product analytics with session replay, Fullstory’s behavioral data is ready-made for AI. Enterprises no longer waste countless hours and resources analyzing data.

Cludo: Smarter Site Search for Modern Digital Experiences Cludo helps public organizations create smarter, more accessible digital experiences through intelligent, customizable site search and AI. Our AI-powered tools, including AI Summaries and AI Chat, connect visitors with the information they need — fast, accurately, and effortlessly. We make it easy to build tailored search solutions, improve user satisfaction, and reduce support demand — all with actionable insights at your fingertips.

CommerceIQ empowers 2,200+ leading brands—including Bayer, PepsiCo, Reckitt, and Spectrum Brands—to dominate online marketplaces with our AI-powered ecommerce management platform. We unify fragmented data across 1,450+ retailers (Amazon, Walmart, Target, Instacart, and more) into actionable intelligence that drives measurable results. Our purpose-built AI teammates automate critical workflows like purchase order reconciliation, shortage disputes, and out-of-stock detection—recovering lost revenue while saving teams hundreds of hours weekly. From optimizing retail media spend with true incrementality metrics to winning digital shelf share through competitive insights, we deliver the real-time intelligence brands need to accelerate growth. With proven expertise across dozens of countries, CommerceIQ transforms complex ecommerce challenges into competitive advantages, helping brands make smarter, faster decisions for profitable growth at scale.