Between 2023 and 2025, our approach to artificial intelligence shifted from isolated experimentation to company-wide integration. This transformation has delivered measurable productivity gains, accelerated innovation, and fostered a culture of knowledge sharing. As our AI Ambassador group celebrates its two-year anniversary in October 2025, we reflect on the data, the challenges, and the strategic direction for AI at trivago.
Are you passionate about AI and its potential to transform the travel industry? Then dive into our interview with Sören Weber, Senior Product Manager at trivago, as he reveals the journey from concept to reality behind trivago's innovative Smart AI Search feature. And learn how trivago's unique approach and deep integration of AI, set us apart.
At trivago, our talents get to work with many of the latest technologies, including Artificial Intelligence (AI). In fact, we are actively using AI not only to enhance our day-to-day work, but also to innovate on our product. We chatted with two Product Managers at trivago, Sören Weber and Henrique Portes, who shared how their teams are experimenting with Generative AI in their projects. We discussed the challenges they faced, their key learnings, and asked them to share advice for other product managers looking to integrate AI into their product.
Tackling hard problems is like going on an adventure. Solving a technical challenge feels like finding a hidden treasure. Want to go treasure hunting with us?
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