Visual Branding Strategy
Your visual brand identity refers to the overall strategy of distinguishing and defining your brand from your competitors. This strategy will help communicate your brand’s story to your audience. Your brand identity encompasses your logo, images, colors, type, and graphics. These elements need to be consistent with your brand to communicate your message to the target market. Explore how we handle campaign creative to get you optimal outcomes in campaigns.
Does This Sound Familiar?
I’m Struggling to Develop a Visual Brand Identity
Expressing personality without physical interaction is a challenge many brands face. Your visual brand identity is how you envision your company’s personality. By using visual references, you can add tone and context to your words.
I Want to Build a Brand That Stands Out
Creating visibility in today’s saturated digital marketplace is a tough task. But there are many factors that help a brand stand out so you can garner the attention of your target audience.
I Don’t Know How to Build a Brand Identity
There are a range of touchpoints that define your brand identity and create brand awareness. At Uhuru, we ensure that each time you come into contact with your consumers you reiterate the meaning behind your brand—the value of a strong brand identity lies in creating customer-based brand equity.
Why Visual Branding Matters
Visual Branding Paints a Picture of Your Business
Your branding should include your core values, personality, and the intent of your product. Your branding is one of the strongest resources you have to connect with your customers. That means your target audience will likely form their first opinion of your company from your visual branding.
Your Ad Creative
The very first element your target market looks at when it comes to advertising is the graphic. The enticing quality of campaign creative is among the top ad elements which will determine whether your ad campaign is successful. If your ad cannot attract the attention of a prospective buyer, then they will not click on it nor end up on your website—and they will certainly not become a potential customer.
Ad Graphics Set the Tone for the Entire Brand Experience
The colors, shapes, and symbols you use incite a feeling that the audience will either gravitate toward or ignore. While visual branding won’t define the entire narrative, value, or position of your brand, it can carry those meanings and build brand awareness in your customers’ minds.
Consistency in Visual Branding
The graphic components you use to reflect your brand are all meant to have a common look and message. Without consistency, you send mixed messages to your audience. This aids customers in responding and recognizing ads later on in the funnel which helps increase your CTR and overall conversion rates.
Brand Recognition Leads to Brand Loyalty
Visual branding helps customers recognize your brand, which builds a connection and trust with your company. You are creating industry authority which leads to loyalty. When people start seeing you as their go-to for solutions, you’re in a good place, as they’ll keep coming back for more.
Improve Your Campaign Creative
Ready to learn how to improve your visual brand? Uhuru knows exactly what to do to take your business farther—let us show you how we do things.
Uhuru’s Approach to Campaign Creative
Uhuru Experts Will Develop Your Visual Branding Guidelines
Our in-house graphic design team will create a custom visual style guide that reflects your unique personality. We will take your mission, vision, and values and translate that into one-of-a-kind design. Your campaign creative will be tailored to your businesses and no one else’s.
Understand Your Audience
We will learn your audience’s needs and wants, allowing us to understand who you should be trying to attract and how to target the right audience. Your visual brand should represent how your consumers identify with you and your products or services.
Audit and Improve Existing Branding Guidelines
This will allow us to establish the performance of your brand and discover your strengths and weaknesses. This way, we can align the strategy more closely with the expectations of your customers.
Ensure Your Brand Graphic Elements Are Consistent
We will make sure that branding is consistent across your site, as well as all organic and paid marketing efforts. You want to build awareness through brand consistency to develop trust and loyalty with consumers.
Optimize All Paid Media Graphics Based on Performance Data
Our team of experts will create, test, and optimize graphics that align with gathered and analyzed performance data. We ensure that when we make design choices for your business that we are doing so based upon precise calculations. Being results-oriented, we see to it that there is purpose behind every move made for our clients.
Our Work Speaks For Itself
“In a single year we generated $1,165,000 in tracked revenue from a $263,800 ad spend.”
Antonio Scognamiglio
MAZUUM | Owner
Frequently Asked Questions
About Campaign Creative
How will you identify our ideal buyer?
We will work with you to discuss and gather information imperative to the development of your ideal buyer – like your customer demographics, behavior patterns, motivations and goals. We will also hone in on who YOU want as your ideal buyer and then anaylze this data to develop the final result.
How far will you take us in the branding process?
Uhuru is a full service agency, we can take you through the entire process! It is our general suggestion that we work with on a strategy that is all encompassing, to ensure that we are hitting your branding goals from all sides of the spectrum.
Will you perform a competitor analysis?
YES! Although we do not like to hold much of the focus on your competitors, it is an important step to developing creative campaigns. We will evaluate what about your brand makes you unique, what challenge or pain point you answer for your target market, and audit your current campaign creatives, while also considering where this puts you among your competitors and how we can set you above.
