Dotdigital

It’s Friday and we want minimal effort for maximum reward, SMS does exactly that! Let’s be honest, no one enjoys a one sided conversation. With two-way SMS, your customers can ask questions, get quick answers, and it feels more like a real chat with your brand. For marketers, it means better insight into what your audience cares about, so you can send messages that feel more relevant and get better engagement. Learn more about how two-way SMS works here: https://lnkd.in/eVkusjPA

It’s World Cup season 🏆 In true team spirit, our colleagues kicked off the day like footballers stepping onto the pitch. Watch closely… you might be able to guess their favorite marketing channel just from their entrance 👀

A sunny afternoon in the Yarra Valley, sipping on wine while swapping marketing stories and advice - not a bad day at the 'office'! Sadly we can't share the sunshine or the vino, but we can share the takeaways. Hear what our guests had to say about marketing, brand growth and AI. Thanks to everyone who joined us, and of course a huge cheers to Convert Digital, Shopify, Make Retail, Athos Commerce & The Wishlist Company🍷

At some point we all just accepted office jargon as a completely normal way to communicate😅 When that language starts creeping into your marketing, it's easy for your brand to start sounding just like everyone else's. If you want your messaging to be more memorable, explore our guide to finding your tone of voice: https://lnkd.in/eZ_9WAyR

Calling all marketers with a UK audience 👋 We’ve been looking at how UK shoppers are discovering brands, and one thing that stands out is just how spread out it is, with 37% still discovering brands in-store, through recommendations, and search. Explore the full UK shopper insights here: https://lnkd.in/eN9JWKgw

Dotdigital is hiring! We currently have open roles in many of our offices around the world. If you want to build a career somewhere you can learn, grow, and make an impact, this could be the place for you. Head to our careers page to see all of our available roles: https://lnkd.in/e8VY2MQJ

One of the best things about our live webinars is you! Getting so many marketers into the same (virtual) room makes for some excellent conversations, shared experiences, and real problem-solving. If you'd like to be part of the conversation and connect with fellow marketers, be sure to check out our upcoming live webinars here: https://lnkd.in/eAhX7NzW Our session with Ann Handley, Chief Content Officer at MarketingProfs and Wall Street Journal bestselling author, looked at how to use AI to support creativity while keeping your audience at the heart of your marketing. You can catch up with the on-demand recording here: https://lnkd.in/eVz7aQZF

It’s world bicycle day, so we’re spotlighting one of our customers that knows a thing or two about taking things up a gear! 🚲 By using WinstonAI to send more relevant product recommendations at the right time, Rodalink improved engagement and achieved a 252% uplift in conversions. Learn how they did it here: https://lnkd.in/e9_rWnQC

Love Island is back… so here’s a throwback to our office taking part in the drama 👀

Do you know where to focus your marketing when trying to reach new audiences?💡 With so many channels competing for attention, we asked consumers which ones they actually use when discovering new brands. Swipe through to find out what they said and see what’s really influencing purchase decisions in our Customer trend index: https://lnkd.in/eYmmEnmK