“I had the pleasure of working with Rich for more than 4 years on ePN, under his guidance and leadership, we won Best Managed Program - Enterprise Level at the PMAs in 2021. This was only made possible due to the vast experience and knowledge that Rich bought to the team in terms of strategies, execution and partner relationships from c-level to juniors. From a mentoring perspective, I was able to tap into more than 17 years of affiliate experience to learn and grow as a professional. I couldn't recommend Rich enough.”
About
15+ year history of working in the online industry. Skilled in Digital Strategy, Display…
Activity
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“Influencer Marketing isn’t just another media buy.” 🗣️ There was a full house for Georgia Goodwin, Desi Lyon, and Sofia Aira's main stage session…
“Influencer Marketing isn’t just another media buy.” 🗣️ There was a full house for Georgia Goodwin, Desi Lyon, and Sofia Aira's main stage session…
Liked by Richard Lane
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Following his panel session “The New Discovery Wars: AI, SEO & the Future of Affiliate Visibility” at PI LIVE Europe this week, Ben Norton has penned…
Following his panel session “The New Discovery Wars: AI, SEO & the Future of Affiliate Visibility” at PI LIVE Europe this week, Ben Norton has penned…
Liked by Richard Lane
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Many business owners struggle to understand why making millions doesn’t translate to cash in the bank. The real challenge? It’s not just about hiring…
Many business owners struggle to understand why making millions doesn’t translate to cash in the bank. The real challenge? It’s not just about hiring…
Liked by Richard Lane
Experience
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Education
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Solent University
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Honors & Awards
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Best Managed Affiliate Programme - Enterprise Level (for eBay)
Performance Marketing Awards
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Best Agency Led Performance Marketing Campaign (Post Office)
Performance Marketing Awards
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Best in Finance Advertiser (Post Office)
Performance Marketing Awards
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Highly Commended - Best Lead Gen Campaign (Mazda)
Performance Marketing Awards
Recommendations received
3 people have recommended Richard
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Back from two days at PI LIVE Europe in London. Great to reconnect with familiar faces from previous roles and meet many new ones, this time…
Back from two days at PI LIVE Europe in London. Great to reconnect with familiar faces from previous roles and meet many new ones, this time…
Liked by Richard Lane
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Not quite the Pyramid stage I've always dreamed of, but not a bad substitute! Thanks to PI LIVE Europe for having me, another corker of an event 👏
Not quite the Pyramid stage I've always dreamed of, but not a bad substitute! Thanks to PI LIVE Europe for having me, another corker of an event 👏
Liked by Richard Lane
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PI LIVE Europe left me exhausted… but also energised ⚡ It’s given me a renewed push to position EngageMore as a genuine option for advertisers…
PI LIVE Europe left me exhausted… but also energised ⚡ It’s given me a renewed push to position EngageMore as a genuine option for advertisers…
Liked by Richard Lane
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Just wrapped up PI Live 2025 and I want to say it was somewhat the same but AI has come and disrupted with nearly 3/4 of people in the affiliate…
Just wrapped up PI Live 2025 and I want to say it was somewhat the same but AI has come and disrupted with nearly 3/4 of people in the affiliate…
Liked by Richard Lane
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Good morning from team Benifex at #PILIVEEUROPE day 2. We have had a lot of conversations, raised a glass (or two) with great brand partners…
Good morning from team Benifex at #PILIVEEUROPE day 2. We have had a lot of conversations, raised a glass (or two) with great brand partners…
Liked by Richard Lane
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Entering my influencer era? 💅 I'm not sure it's my calling BUT I enjoyed sharing some of Adtech Juice's glossary wisdom in this fun video! Data…
Entering my influencer era? 💅 I'm not sure it's my calling BUT I enjoyed sharing some of Adtech Juice's glossary wisdom in this fun video! Data…
Liked by Richard Lane
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"CRO" used to be thought of as one of three tactical marketing revenue drivers, alongside PPC and SEO. Whilst A/B testing generally does not fall within marketing anymore, the same underlying problem still plagues practitioners, which is that it is seen as a tactical revenue driver. It's seen as a P&L line item whereby you spend some money (on people and tools) and get something back. This might feel like it makes sense, but it really doesn't. Experimentation does not, in and of itself, make any money. It just helps you make a better decision about something else which does make money. If you run an A/B test on a landing page and it works, you will then push that to production, and therefore it was the production change that made the money. The A/B test was a form of research that helped you decide to do that. This subtle misunderstanding of A/B testing is why so many experimentation teams are separate from product and everything else. #experimentation #cro #productmanagement #growth #digitalexperience #experimentationledgrowth #elg #growthexperimentation
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Zeeshan Ali
Google has expanded its Message extension in Google Ads - now supporting more platforms beyond WhatsApp. Advertisers can now connect with customers through Facebook Messenger and Zalo as conversation starters, opening up new opportunities to engage audiences where they prefer to chat. This update is especially valuable for regions where Messenger and Zalo dominate user communication, giving marketers greater flexibility to meet customers on their channel of choice. 📖 Learn more on Google’s official help page. https://lnkd.in/duxZnXGR
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Chloë Thomas
The biggest eCommerce marketing mistake I see every week? Brands obsessing over new customer acquisition whilst completely ignoring their existing customers. Through my podcasts, I speak with hundreds of eCommerce founders. The pattern is crystal clear - they'll spend £50 to acquire a customer, then spend zero effort keeping them engaged. Here's what actually works for customer retention: → Email sequences that feel personal, not robotic → Post-purchase experiences that surprise and delight → Loyalty programmes that offer genuine value → Regular check-ins that aren't just sales pitches The maths is simple. A 5% increase in customer retention can boost profits by 25-95%. Yet most brands treat their customer database like a forgotten goldmine. Your existing customers already trust you. They've bought from you before. They're statistically more likely to purchase again. So why are you chasing strangers on Facebook when you've got a treasure trove of opportunity sitting in your CRM? What's your best customer retention strategy? Share it below - I'm always looking for fresh ideas to discuss on the Keep Optimising podcast. And if you're at #ECE25 next week... make sure you join me for my session on retention. #eCommerce
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