{"id":2,"date":"2025-05-12T20:17:34","date_gmt":"2025-05-12T20:17:34","guid":{"rendered":"https:\/\/siteproxy.ruqli.workers.dev:443\/https\/weareilluma.com\/?page_id=2"},"modified":"2026-04-21T13:48:11","modified_gmt":"2026-04-21T13:48:11","slug":"home","status":"publish","type":"page","link":"https:\/\/siteproxy.ruqli.workers.dev:443\/https\/weareilluma.com\/","title":{"rendered":"Home"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Harness the power
\nof Contextual-AI<\/span><\/h1>\n

illuma is contextual technology with an intelligent difference.<\/strong><\/p>\n

illuma uses Contextual-AI to create solutions for enterprise. Its real-time scaling technology is used by brands and agencies to boost the results of digital advertising campaigns.<\/p>\n

Meanwhile, broadcasters, publishers and online platforms use illuma to organise, classify and categorise their inventory for commercial activation.<\/p>\n

Find out more<\/a>[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/siteproxy.ruqli.workers.dev:443\/https\/weareilluma.com\/wp-content\/uploads\/2025\/05\/HeroGraphic.png” title_text=”HeroGraphic” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”The illuma advantage” _builder_version=”4.27.4″ _module_preset=”default” title_text_align=”center” global_colors_info=”{}”][\/et_pb_heading][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/siteproxy.ruqli.workers.dev:443\/https\/weareilluma.com\/wp-content\/uploads\/2025\/05\/ForBrandsAgenciesGraphic.png” title_text=”ForBrandsAgenciesGraphic” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

For Brands and Agencies<\/a><\/h4>\n

Boost your digital ad campaigns with illuma\u2019s privacy-friendly tools \u2013 performant, scalable alternatives to third-party cookies.[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/siteproxy.ruqli.workers.dev:443\/https\/weareilluma.com\/wp-content\/uploads\/2025\/05\/ForPublishersGraphic.png” title_text=”ForPublishersGraphic” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

For Publishers<\/a><\/h4>\n

Enhance contextual accuracy, improve the user experience and unlock revenues with live campaign optimisation.[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/siteproxy.ruqli.workers.dev:443\/https\/weareilluma.com\/wp-content\/uploads\/2025\/05\/ForPartnersGraphic.png” title_text=”ForPartnersGraphic” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

For Platforms and Partners<\/a><\/h4>\n

Extend first-party audiences, optimise towards client KPIs and target quality content with pinpoint accuracy.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”Who we work with” _builder_version=”4.27.4″ _module_preset=”default” title_text_align=”center” custom_padding=”||2px|||” global_colors_info=”{}” title__hover_enabled=”on|desktop” title__hover=”Who we work with”][\/et_pb_heading][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_row column_structure=”1_5,1_5,1_5,1_5,1_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image 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_module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/siteproxy.ruqli.workers.dev:443\/https\/weareilluma.com\/wp-content\/uploads\/2025\/05\/WPP.png” title_text=”WPP” align=”center” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/siteproxy.ruqli.workers.dev:443\/https\/weareilluma.com\/wp-content\/uploads\/2025\/05\/Amazon.png” title_text=”Amazon” align=”center” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_5,1_5,1_5,1_5,1_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/siteproxy.ruqli.workers.dev:443\/https\/weareilluma.com\/wp-content\/uploads\/2025\/05\/Equativ.png” title_text=”Equativ” align=”center” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/siteproxy.ruqli.workers.dev:443\/https\/weareilluma.com\/wp-content\/uploads\/2025\/05\/Microsoft-Advertising-1.png” title_text=”Microsoft-Advertising-1″ align=”center” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/siteproxy.ruqli.workers.dev:443\/https\/weareilluma.com\/wp-content\/uploads\/2025\/05\/Pubmatic.png” title_text=”Pubmatic” align=”center” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/siteproxy.ruqli.workers.dev:443\/https\/weareilluma.com\/wp-content\/uploads\/2025\/05\/TTD.png” title_text=”TTD” align=”center” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/siteproxy.ruqli.workers.dev:443\/https\/weareilluma.com\/wp-content\/uploads\/2025\/05\/Warner-Bros.png” title_text=”Warner-Bros” align=”center” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_slider _builder_version=”4.27.4″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” global_colors_info=”{}”][et_pb_slide heading=”We chose to partner with illuma because of their unmatched ability to classify bidstream signals into accurate and scalable contextual categories\u2014 especially for CTV.” _builder_version=”4.27.4″ _module_preset=”default” header_level=”h5″ header_font=”||||||||” header_font_size=”20px” background_image=”https:\/\/siteproxy.ruqli.workers.dev:443\/https\/weareilluma.com\/wp-content\/uploads\/2025\/11\/Quote-1.png” background_enable_image=”on” background_size=”contain” background_layout=”light” hover_transition_speed_curve=”ease-in-out” global_colors_info=”{}” sticky_transition=”on”]<\/p>\n

Nicole Scaglione, Global VP, CTV\/OTT & Online Video<\/span><\/p>\n

\"\"<\/span><\/p>\n

[\/et_pb_slide][et_pb_slide heading=”illuma is one of the greatest contextual providers we have ever worked with, and we have seen strong results from their contextual segments. Customer support is also excellent – always ready to help and assist.” _builder_version=”4.27.4″ _module_preset=”default” header_level=”h5″ header_font=”||||||||” header_font_size=”20px” background_image=”https:\/\/siteproxy.ruqli.workers.dev:443\/https\/weareilluma.com\/wp-content\/uploads\/2025\/11\/Quote-2.png” background_enable_image=”on” background_size=”contain” background_layout=”light” hover_transition_speed_curve=”ease-in-out” global_colors_info=”{}” sticky_transition=”on”]<\/p>\n

Klaudija Paterebaite, Programmatic Team Lead<\/p>\n

\"\"<\/p>\n

[\/et_pb_slide][et_pb_slide heading=”Given the changes in the media landscape and a new preoccupation about targeting relevant users without cookies, after extensive research we came across illuma. When we tested illuma lines at JOLT Digital, the results were outstanding, driving 51% of the total DSP conversions.” _builder_version=”4.27.4″ _module_preset=”default” header_level=”h5″ header_font=”||||||||” header_font_size=”20px” background_image=”https:\/\/siteproxy.ruqli.workers.dev:443\/https\/weareilluma.com\/wp-content\/uploads\/2025\/11\/Quote-1.png” background_enable_image=”on” background_size=”contain” background_layout=”light” global_colors_info=”{}” sticky_transition=”on”]<\/p>\n

Mariana Ahamad, Senior Account Director<\/p>\n

\"\"<\/p>\n

[\/et_pb_slide][et_pb_slide heading=”illuma’s advanced contextual segments have quickly become the best performing lines in our campaigns. illuma works with our in-house Copilot optimisation, making the activation very straightforward. Its reactive contextual technology is proving to be a great solution for the coming cookieless world. ” _builder_version=”4.27.4″ _module_preset=”default” header_level=”h5″ header_font=”||||||||” header_font_size=”20px” background_image=”https:\/\/siteproxy.ruqli.workers.dev:443\/https\/weareilluma.com\/wp-content\/uploads\/2025\/11\/Quote-2.png” background_enable_image=”on” background_size=”contain” background_layout=”light” global_colors_info=”{}” sticky_transition=”on”]<\/p>\n

Douglas Bauer, Digital Director<\/p>\n

\"\"<\/p>\n

[\/et_pb_slide][\/et_pb_slider][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Insights<\/h1>\n

All articles<\/span><\/a> \u203a<\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/siteproxy.ruqli.workers.dev:443\/https\/weareilluma.com\/wp-content\/uploads\/2025\/05\/jens-kreuter-ngMtsE5r9eI-unsplash.jpg” title_text=”jens-kreuter-ngMtsE5r9eI-unsplash” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||0px||false|false” border_radii=”off|15px|15px||” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” global_colors_info=”{}”]<\/p>\n

Scale and addressability in CTV \u2013
they\u2019re happening thanks to Contextual-AI<\/a><\/h3>\n

By Wieger Holvoet, programmatic technical lead,\u00a0 Dentsu\u00a0<\/span><\/p>\n

By collaborating across platforms using illuma\u2019s contextual-AI, Dentsu and Warner Bros Discovery are bringing addressability to their CTV campaigns. Find out more><\/a><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

In the news<\/h1>\n

 <\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” background_color=”#FFFFFF” custom_padding=”15px|20px|15px|20px|true|true” link_option_url=”https:\/\/siteproxy.ruqli.workers.dev:443\/https\/www.exchangewire.com\/blog\/2026\/04\/09\/scaling-success-how-ai-is-reshaping-publisher-deals\/” link_option_url_new_window=”on” border_radii=”on|15px|15px|15px|15px” global_colors_info=”{}”]<\/p>\n

ExchangeWire: <\/em>Scaling Success: How AI is Reshaping Publisher Deals: <\/strong><\/a><\/h6>\n

4 April 2025<\/p>\n

OPINION: illuma\u2019s Smart Deals\u2122 unlocks 3x performance uplift for SAS and News Corp through AI-driven audience expansion.<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” background_color=”#FFFFFF” custom_padding=”15px|20px|15px|20px|true|true” border_radii=”on|15px|15px|15px|15px” global_colors_info=”{}”]<\/p>\n

AOP Publisher Awards<\/em>: <\/strong>illuma wins ‘Best Media Technology, Revenues’ for groundbreaking work with News UK<\/a><\/h6>\n

11 June, 2025<\/p>\n

NEWS: Association of Online Publishers recognises illuma-powered Nucleus Narr(ai)te as driving accuracy for targeting and brand safety<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” background_color=”#FFFFFF” custom_padding=”15px|20px|15px|20px|true|true” border_radii=”on|15px|15px|15px|15px” global_colors_info=”{}”]<\/p>\n

The AI Journal<\/em>: What does Agentic AI mean for programmatic advertising?<\/strong><\/a><\/h6>\n

23 May, 2025<\/p>\n

EXPERT OPINION: How live optimisation and agentic decisioning are driving accuracy and outcomes in online advertising, by Dr Yu Liu.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_class=”rounded-box” _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”30px||||false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” background_image=”https:\/\/siteproxy.ruqli.workers.dev:443\/https\/weareilluma.com\/wp-content\/uploads\/2025\/05\/CTABackgrund.svg” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” background_enable_image=”off” global_colors_info=”{}”]<\/p>\n

Get started with illuma<\/span><\/h1>\n

Find out how our contextual AI can work for you.<\/span><\/p>\n

 <\/p>\n

\nContact us<\/a>\n<\/div>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Harness the power of Contextual-AI illuma is contextual technology with an intelligent difference. illuma uses Contextual-AI to create solutions for enterprise. Its real-time scaling technology is used by brands and agencies to boost the results of digital advertising campaigns. Meanwhile, broadcasters, publishers and online platforms use illuma to organise, classify and categorise their inventory for […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"\n

This is an example page. It's different from a blog post because it will stay in one place and will show up in your site navigation (in most themes). Most people start with an About page that introduces them to potential site visitors. It might say something like this:<\/p>\n\n\n\n

Hi there! I'm a bike messenger by day, aspiring actor by night, and this is my website. I live in Los Angeles, have a great dog named Jack, and I like piña coladas. (And gettin' caught in the rain.)<\/p><\/blockquote>\n\n\n\n

...or something like this:<\/p>\n\n\n\n

The XYZ Doohickey Company was founded in 1971, and has been providing quality doohickeys to the public ever since. Located in Gotham City, XYZ employs over 2,000 people and does all kinds of awesome things for the Gotham community.<\/p><\/blockquote>\n\n\n\n

As a new WordPress user, you should go to your dashboard<\/a> to delete this page and create new pages for your content. Have fun!<\/p>\n","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-2","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nHome - Illuma Technology<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/siteproxy.ruqli.workers.dev:443\/https\/weareilluma.com\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Home - Illuma Technology\" \/>\n<meta property=\"og:description\" content=\"Harness the power of Contextual-AI illuma is contextual technology with an intelligent difference. illuma uses Contextual-AI to create solutions for enterprise. 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