Articles - AdMonsters

National TV Is No Longer The Holy Grail: Why Smart CMOs Are Betting On Local

Local TV struggles with scale. The impact was powerful but difficult to deliver with the precision and efficiency modern marketers demand.

A Novel Approach To AI Search: Pay Publishers For Their Content

Search.com has introduced a publisher-first AI search and chat tool that promises something radical in today’s ecosystem: compensation and consent.

AdMonsters’ Sell Side Summit Austin, Powered by Mula, Charts a Roadmap Back to Publisher Growth & Profitability

AdMonsters and Sell Side Summit are proud to announce their “Powered By” partnership with Mula, the AI-powered monetization platform redefining publisher growth.

Full Automation Overlooks The Humanity Needed In Advertising

Automation has its place, but full automation strips advertising of what makes it powerful: creativity, judgment and originality.

SiriusXM’s John Harris on Unlocking Podcasting’s True Value

From revenue protection to podcast monetization, SiriusXM's John Harris shares how ad tech ops is scaling for the future—and why education may be the key to unlocking audio’s next big leap.

People Are Still Reading Long-Form Content—And It Matters More Than Ever

In an age where social media snippets and AI-generated summaries dominate, it’s easy to believe that long-form content is fading. But that’s a myth. People are still reading, and not just scrolling.

The Trade Desk’s OpenAds: Publisher-Friendly Transparency Or Another Power Play?

In a blog post last Thursday, TTD CEO Jeff Green said OpenAds aims to “create the most fair and transparent auction the industry has ever seen.” But beneath that framing lies a deeper question about control.

From Ads To Transactions: Why Programmatic Display Is Ending And How Publishers Can Evolve

The digital publishing industry is at a decisive crossroads. The era when publishers could rely predominantly on programmatic display advertising as their economic backbone is rapidly ending.

The Agentic Web Is Here. Are Publishers Ready?

AI is changing how audiences discover content, and context is redefining its value. Publishers like Forbes, Recurrent, and The Independent are proving that success in the agentic web comes from connection—owning the experiences that AI can’t replicate.

The Hidden Cost Of Affiliate Marketing: Fraudsters Masquerading As Partners

Affiliate marketing has become a key revenue driver for budget-conscious marketers, but fraudsters are exploiting influencer selling with increasingly sophisticated tactics.