Capturing Luxury Shoppers on TikTok With David Yurman’s Carolyn Dawkins
How younger consumers are reshaping the jewelry category.
Duolingo ‘Experimenting With Silence’ Amid Social Media Blackout
Duolingo scrubbed its Instagram and TikTok accounts and left a cryptic message on X.
Discord and Substack Say Niche Communities Are the Future of Platform Media
At Social Media Week, the firms positioned their tightly knit communities as leading forums for audience engagement.
X’s Head of Marketing Angela Zepeda Confirms an X Brand Campaign Is Coming Soon
The exec told ADWEEK that the social platform plans to redefine itself post-Twitter later this year.
NBCUniversal’s Alison Levin on Driving Measurable Commerce Outcomes Through Streaming
Combining premium content, retail data partnerships, and shoppable formats.
Why Lyft and Notion Turn to LinkedIn Influencers for Brand-Building
The brands discuss how they've leveraged the professional networking platform to build trust and drive impact.
Pika’s ‘Provocative and Controversial’ Ad Casts AI as an Escape From a Post-apocalyptic World
Some major TV networks didn't want to run Pika's first ad.
Former Google, MNTN Execs Raise $5.5M to Help Brands Build TV Ads With AI
Upscale uses OpenAI's Whisper, Google's Gemini, and Eleven Labs to create and targeting ads on streaming TV.
Reddit Targets Small Businesses With New Advertising Tools
The company is hosting its first SMB event in Austin, Texas, this week.
400M+ Snapchat Monthly Active Users Are on Snap Map
The high usage has attracted brands to the Promoted Places feature within Snap Map.
TikTok Pledges $1M in Ad Credits to US Small Businesses
TikTok is launching a series of nationwide initiatives designed to support, spotlight, and boost entrepreneurs.
YouTube Makes Pitch for Brand Dollars With New Creator Offerings at NewFronts
YouTube looks to connect brands with creators at NewFronts.
Meta Launches Thread Video Ads and Revives Facebook Live Ads
Meta launches Thread video ads and shares Reels insight at NewFronts.
TikTok Promotes Emily Freed to US Agency Lead
Freed has been at TikTok for over three years, previously holding the position of global account lead.