Download the free Kindle app and start reading Kindle books instantly on your smartphone, tablet, or computer - no Kindle device required.
Read instantly on your browser with Kindle for Web.
Using your mobile phone camera - scan the code below and download the Kindle app.
Follow the authors
OK
Data Analytics for Absolute Beginners: A Deconstructed Guide to Data Literacy: (Introduction to Data, Data Visualization, Business Intelligence & ... Analytics & Data Storytelling for Beginners)
Purchase options and add-ons
Learn data analytics without drowning in formulas or jargon. No experience needed!
Data Analytics for Absolute Beginners is your no-stress, no-nonsense guide to understanding and applying data analytics, even if you've never worked with data before.
This hands-on, beginner-friendly guide is packed with practical examples, visual explanations, and two bonus Python coding exercises (with video tutorials) to walk you through real-world data analysis scenarios.
By the end of the book, you will have the practical knowledge to tackle real data problems in your organization or daily life.
What makes this book different
Written specifically for readers with no technical or computer science background, this book covers the entire data pipeline — from how data is collected and stored, to how it's cleaned, analyzed, visualized, and used to drive smarter business decisions. Using a "Lego set" approach, each chapter builds on the last—cell by cell, bit by bit—to give you a complete mental map of the field.
Inside this book:
• Data Collection — where data comes from, including web scraping, open datasets, crowdsourcing, and alternative data
• Data Storage — relational databases, data warehouses, key-value stores, distributed file systems, and cloud solutions explained in plain English
• Variables & Data Types — the building blocks of every dataset, clearly defined and illustrated
• Data Scrubbing — why cleaning data matters more than most people think, and how to do it
• Methodology — clear introductions to descriptive analytics, data mining, and machine learning
• Algorithms — regression, classification, clustering, association analysis, and natural language processing, each broken down with real-world examples
• Data Visualization — how to present data clearly and honestly, with a tour of the most useful chart types and tools
• Business Intelligence — how successful organizations like Amazon, Netflix, and Google use data to make better decisions
• Practical Python Demos — hands-on coding examples walking you through both descriptive and inferential analysis
Perfect for:
• Complete beginners with no coding or statistics background
• Business professionals who work with data but lack formal training
• Career changers exploring data science for the first time
• Anyone who wants to understand the language of data analytics and feel confident in data-driven conversations
Whether you're diving into spreadsheets, exploring business data dashboards, or just want to understand how data shapes the world, Data Analytics for Absolute Beginners makes data analysis clear, approachable, and actionable.
Start unlocking insights from your data—without needing a computer science degree! Buy a copy now to start learning data analytics!
- ISBN-101081762462
- ISBN-13978-1081762469
- Publication dateJuly 21, 2019
- LanguageEnglish
- Dimensions6 x 0.38 x 9 inches
- Print length149 pages
Frequently bought together

Customers who viewed this item also viewed
Storytelling with Data: A Data Visualization Guide for Business ProfessionalsPaperbackFREE Shipping on orders over $35 shipped by AmazonGet it as soon as Sunday, Jun 14
Data Analysis in Microsoft Excel: Deliver Awesome Analytics in 3 Easy Steps Using VLOOKUPS, Pivot Tables, Charts And MorePaperbackFREE Shipping on orders over $35 shipped by AmazonGet it as soon as Sunday, Jun 14
Data Analytics & Visualization All-in-One For DummiesJack A. HymanPaperbackFREE Shipping on orders over $35 shipped by AmazonGet it as soon as Sunday, Jun 14
SQL QuickStart Guide: The Simplified Beginner's Guide to Managing, Analyzing, and Manipulating Data With SQL (Coding & Programming - QuickStart Guides)PaperbackFREE Shipping on orders over $35 shipped by AmazonGet it as soon as Sunday, Jun 14
Machine Learning for Absolute Beginners: A Plain English Introduction (Third Edition) (Learn Machine Learning for Beginners)PaperbackFREE Shipping on orders over $35 shipped by AmazonGet it as soon as Sunday, Jun 14
Data Analytics Essentials You Always Wanted To Know : A Practical Guide to Data Analysis Tools and Techniques, Big Data, and Real-World Application for BeginnersPaperbackFREE Shipping by AmazonGet it as soon as Sunday, Jun 14
Customers also bought or read
- Statistics for Absolute Beginners (Second Edition) (Learn Statistics & Probability Books for Beginners)
Paperback$15.89$15.89Delivery Mon, Jun 15 - Data Analysis in Microsoft Excel: Deliver Awesome Analytics in 3 Easy Steps Using VLOOKUPS, Pivot Tables, Charts And More
Paperback$19.99$19.99Delivery Sun, Jun 14 - Machine Learning for Absolute Beginners: A Plain English Introduction (Third Edition) (Learn Machine Learning for Beginners)
Paperback$14.80$14.80Delivery Sun, Jun 14 - Data Analytics Essentials You Always Wanted To Know : A Practical Guide to Data Analysis Tools and Techniques, Big Data, and Real-World Application for Beginners
Paperback$38.99$38.99FREE delivery Sun, Jun 14 - SQL QuickStart Guide: The Simplified Beginner's Guide to Managing, Analyzing, and Manipulating Data With SQL (Coding & Programming - QuickStart Guides)
Paperback$21.26$21.26Delivery Sun, Jun 14 - Becoming a Data Head: How to Think, Speak, and Understand Data Science, Statistics, and Machine Learning
Paperback$22.30$22.30Delivery Sun, Jun 14 - Storytelling with Data: A Data Visualization Guide for Business Professionals
Paperback$23.18$23.18Delivery Sun, Jun 14 - Data Science for Business: What You Need to Know about Data Mining and Data-Analytic Thinking
Paperback$21.53$21.53Delivery Jun 17 - 18 - Introduction to Statistics: An Intuitive Guide for Analyzing Data and Unlocking Discoveries
Paperback$18.75$18.75Delivery Sun, Jun 14 - Python for Absolute Beginners (Learn AI & Python for Beginners)
Paperback$13.90$13.90Delivery Sun, Jun 14 - Everything Data Analytics-A Beginner's Guide to Data Literacy: Understanding the Processes That Turn Data Into Insights (All Things Data)
Paperback$9.99$9.99Delivery Sun, Jun 14 - SQL for Data Analysis: Advanced Techniques for Transforming Data into Insights
Paperback$36.49$36.49FREE delivery Sun, Jun 14 - Excel Data Analysis For Dummies (For Dummies (Computer/Tech))
Paperback$24.49$24.49Delivery Sun, Jun 14 - Essential Math for Data Science: Take Control of Your Data with Fundamental Linear Algebra, Probability, and Statistics
Paperback$37.10$37.10FREE delivery Sun, Jun 14 - Python for Data Analysis: Data Wrangling with pandas, NumPy, and Jupyter
Paperback$43.99$43.99FREE delivery Sun, Jun 14 - Naked Statistics: Stripping the Dread from the Data#1 Best SellerProbability & Statistics
Paperback$13.98$13.98Delivery Sun, Jun 14 - SQL Made Easy: The Ultimate Guide For Beginners on Data Querying, Manipulation and Analysis using Real-World Context to Advance Your Career in Data Analytics
Paperback$14.99$14.99Delivery Sun, Jun 14 - The Big Book of Dashboards: Visualizing Your Data Using Real-World Business Scenarios
Paperback$27.53$27.53Delivery Mon, Jun 15 - Machine Learning For Absolute Beginners: A Plain English Introduction (Learn AI & Python for Beginners)
Paperback$14.50$14.50Delivery Sun, Jun 14 - Ace the Data Science Interview: 201 Real Interview Questions Asked By FAANG, Tech Startups, & Wall Street
Paperback$43.00$43.00FREE delivery Sun, Jun 14 - Beginner's Step-by-Step Coding Course: Learn Computer Programming the Easy Way (DK Complete Courses)
Hardcover$22.98$22.98Delivery Sun, Jun 14
From the Publisher
Data Analytics for Absolute Beginners
|
Machine Learning for Absolute Beginners
|
Statistics for Absolute Beginners
|
AI for Absolute Beginners
|
Python for Absolute Beginners (Learn AI & Python for Beginners)
|
|
|---|---|---|---|---|---|
|
Add to Cart
|
Add to Cart
|
Add to Cart
|
Add to Cart
|
Add to Cart
|
|
| Customer Reviews |
4.5 out of 5 stars 637
|
4.5 out of 5 stars 568
|
4.4 out of 5 stars 325
|
4.2 out of 5 stars 101
|
4.4 out of 5 stars 62
|
| Price | $14.80$14.80 | $14.80$14.80 | $15.89$15.89 | $12.75$12.75 | $13.90$13.90 |
| Helps you | Learn the basics of data analytics | Learn the essentials of machine learning | Learn the essentials of statistics | Learn the basics of AI | Learn how to code in Python |
Product details
- Publisher : Independently published
- Publication date : July 21, 2019
- Language : English
- Print length : 149 pages
- ISBN-10 : 1081762462
- ISBN-13 : 978-1081762469
- Item Weight : 7.4 ounces
- Dimensions : 6 x 0.38 x 9 inches
- Book 1 of 2 : Learn Data Analytics & Data Storytelling for Beginners
- Best Sellers Rank: #142,542 in Books (See Top 100 in Books)
- #9 in Management Information Systems
- #13 in Data Mining (Books)
- #69 in Statistics (Books)
- Customer Reviews:
About the authors

Based in Tokyo, Oliver is an experienced technical writer specializing in the technology sector, with full-time experience at TikTok for Business, Alibaba Cloud, and Ant Finance, and freelancer experience with Qualcomm and Hitachi. His bestselling machine learning book series for absolute beginners has helped thousands of readers from non-technical backgrounds grasp core concepts in machine learning, AI, Python, data analytics, and statistics through engaging and accessible explanations written in plain English.

Discover more of the author’s books, see similar authors, read book recommendations and more.
Customer reviews
Customer Reviews, including Product Star Ratings help customers to learn more about the product and decide whether it is the right product for them.
To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. It also analyzed reviews to verify trustworthiness.
Learn more how customers reviews work on AmazonCustomers say
Generated from the text of customer reviewsSelect to learn more
Reviews with images
Amazing for Beginners
Top reviews from the United States
- 5 out of 5 stars
Great resource
Reviewed in the United States on April 24, 2026Helped me get through my class. Did what it was intended to do.
Sending feedback...Sending feedback...HelpfulThank you for your feedback.Sorry, we failed to record your vote. Please try againThanks, we'll investigate in the next few days.Sorry, We failed to report this review. Please try again - 5 out of 5 stars
Great writer
Reviewed in the United States on September 11, 2024I have worked freelance / consulting in big data and analytics as needed for various projects for 18 years (there wasn’t much available when I started) and decided recently to study more to advance my skills.
I am enjoying the books by this author. I love the bits of history and practical uses mixed into the concise and easy to follow instructions.
I hope you’ll continue to create more educational content that gets more advanced as you’re a great teacher.
3 people found this helpfulSending feedback...Sending feedback...HelpfulThank you for your feedback.Sorry, we failed to record your vote. Please try againThanks, we'll investigate in the next few days.Sorry, We failed to report this review. Please try again - 4 out of 5 stars
Good read
Reviewed in the United States on January 24, 2017I bought this book cos it was cheap. After reading it I'd say its great value for money. Really easy to follow and well written.
5 people found this helpfulSending feedback...Sending feedback...HelpfulThank you for your feedback.Sorry, we failed to record your vote. Please try againThanks, we'll investigate in the next few days.Sorry, We failed to report this review. Please try again - 5 out of 5 stars
Amazing for Beginners
Reviewed in the United States on November 20, 2023I’m studying data science at a boot camp/ 3 month online program. I have no computer science experience. This book is a greater resource to explain the fundamentals of data science. Easy to read. Great explanations that are straight to the point.You can learn some terms that are used in data science. Highly recommend.



I’m studying data science at a boot camp/ 3 month online program. I have no computer science experience. This book is a greater resource to explain the fundamentals of data science. Easy to read. Great explanations that are straight to the point.You can learn some terms that are used in data science. Highly recommend.
5 people found this helpfulSending feedback...Sending feedback...HelpfulThank you for your feedback.Sorry, we failed to record your vote. Please try againThanks, we'll investigate in the next few days.Sorry, We failed to report this review. Please try again - 5 out of 5 stars
Great introduction
Reviewed in the United States on February 9, 2025Good introduction to data analytics covering the major data analytics topics. I especially liked the section at the end with python examples as well as recommendations for future reading. While the book does not provide a deep dive into the topics, it is a good read for those interested in this subject.
2 people found this helpfulSending feedback...Sending feedback...HelpfulThank you for your feedback.Sorry, we failed to record your vote. Please try againThanks, we'll investigate in the next few days.Sorry, We failed to report this review. Please try again - 5 out of 5 stars
A Good Introduction for Beginners
Reviewed in the United States on April 3, 2017Author is right in that he doesn't tell you that you're going to be a data scientist over night - as data mining is a long and challenging discipline to master – but at the same time I think this book is definitely a great lead-in to the subject for guys and girls just starting
6 people found this helpfulSending feedback...Sending feedback...HelpfulThank you for your feedback.Sorry, we failed to record your vote. Please try againThanks, we'll investigate in the next few days.Sorry, We failed to report this review. Please try again - 5 out of 5 stars
Data Science is Complicated
Reviewed in the United States on January 23, 2017Data Science is bloody complicated. I've spent 3 weeks of my holiday break on Quora and reading my textbook for next term trying to piece it all together. This book won't win awards for advanced theories but is a great easy-to-follow intro to the subject for beginners and people like me.
11 people found this helpfulSending feedback...Sending feedback...HelpfulThank you for your feedback.Sorry, we failed to record your vote. Please try againThanks, we'll investigate in the next few days.Sorry, We failed to report this review. Please try again - 5 out of 5 stars
great book that introduces data analytics
Reviewed in the United States on September 28, 2022This is a book that covers fundamentals of data analytics for the beginners. Anyone who is curious about data science and wants to start working I. This BBC area, author provides an excellent explanation to the basic concepts in a layman’s language.
5 people found this helpfulSending feedback...Sending feedback...HelpfulThank you for your feedback.Sorry, we failed to record your vote. Please try againThanks, we'll investigate in the next few days.Sorry, We failed to report this review. Please try again
Top reviews from other countries
Parikshit Khopade5 out of 5 starsGood concise information
Reviewed in Germany on December 15, 2024Very helpful for not only beginners, but also people with advanced skills to restart. Helped me to clarify few concepts. Thank you very much.
Sending feedback...Thanks, we'll investigate in the next few days.Sorry, We failed to report this review. Please try again
Ch5 out of 5 starsGood
Reviewed in India on September 24, 2022Good book for beginners who want to know what is there in data analytics. Example quated are simple to understand new ones
Sending feedback...Thanks, we'll investigate in the next few days.Sorry, We failed to report this review. Please try again
Beetje4 out of 5 starsBoek nodig voor studie
Reviewed in the Netherlands on October 11, 2023Goed te lezen.
Sending feedback...Thanks, we'll investigate in the next few days.Sorry, We failed to report this review. Please try again
alberto galarzo torres5 out of 5 starscrappy face but good content
Reviewed in Spain on June 8, 2017it teaches you the basic vocabulary to start learning about big data and data mining, so you can start looking for in depth learning about those topics
Sending feedback...Thanks, we'll investigate in the next few days.Sorry, We failed to report this review. Please try again
Annemarie Lacey5 out of 5 starsInformative, interesting.
Reviewed in the United Kingdom on February 5, 2023I'm studying Data Analytics at level 6 (British University). I thought this may be useful for clarification. So far, I've read two chapters, so the review is based on progress so far.
It could be read by an absolute beginner, as the title states, but it is a useful supplement. At the end there is a full programme in Python to try out - not used it yet. There is also extra downloadable resources plus a number of useful links, for further research.
I recommend this to anyone with an interest in analytics.
Sending feedback...Thanks, we'll investigate in the next few days.Sorry, We failed to report this review. Please try again
















