Store.

∆ Apple Intelligence is available in beta. Some features may not be available in all regions or languages. For feature and language availability and system requirements, see support.apple.com/121115 (Opens in a new window).

∆∆ Testing conducted by Apple in July 2025 using AirPods Pro 3 paired with iPhone 16 with prerelease AirPods firmware and iOS 26. Noise reduction was tested in accordance with IEC 60268-24. Comparison made against the best-selling wireless in-ear headphones commercially available at the time of testing. Performance depends on device settings, environment, and many other factors.

° Apple TV+ offer available to new and qualified returning subscribers only. HK$68/month after free trial. Only one offer per Apple Account and only one offer per family if you’re part of a Family Sharing group, regardless of the number of devices that you or your family purchase. This offer is not available if you or your family have previously accepted an Apple TV+ 3 months free or 1 year free offer. Offer good for 3 months after eligible device is activated. Plan automatically renews until cancelled. Restrictions and other terms apply.

1. Trade-in service is provided by Apple’s trade-in partners. Trade-in value quotes are estimated only and actual values may be lower than the estimation. Trade-in values vary based on the condition, year, model of your trade‑in device, and the country / district that your trade-in device was originally sold. Not all devices are eligible for credit. You must be at least the age of majority to be eligible to trade in for credit or for an Apple Store Gift Card. Value of your current device may be applied toward purchase of a new Apple device. Actual value awarded is based on receipt of a qualifying device matching the description provided when estimate was made. In-store trade in requires presentation of a valid, government-issued photo ID. Offer may not be available in all stores. Online and in-store trade-in values may vary. Some stores may have additional requirements. Apple’s trade-in partners reserve the right to refuse, cancel, or limit the device (and its quantity) of any trade-in transaction for any reason. More details are available from Apple’s trade-in partners for trade in and recycling of eligible devices. Additional terms from Apple’s trade‑in partners shall apply.

2. Special pricing available to qualified customers. To learn more about how to start qualifying for special pricing, talk to an Apple Specialist in a store or give us a call on 800-908-988.

⁺ New subscribers only. HK$68/month after trial. Offer is available for new Apple Music subscribers with a new eligible device for a limited time only. Offer redemption for eligible audio devices requires connecting or pairing to an Apple device running the latest iOS or iPadOS. Offer redemption for Apple Watch requires connecting or pairing to an iPhone running the latest iOS. Offer good for three months after eligible device activation. Only one offer per Apple Account, regardless of the number of eligible devices you purchase. Plan automatically renews until cancelled. Restrictions and other offer terms (Opens in a new window) apply.