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Consumers are balancing spending on essentials with small indulgences that provide an emotional boost

Consumer priorities are shifting in 2026 with fairness emerging as the foundation of consumer value, reveals  Capgemini Research Institute’s annual global consumer trends report, ‘What matters to today’s consumer 2026: How AI is transforming value perception’.

Jan 6, 2026

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Sam Connatty

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Victoire Grux

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Florence Lievre

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