Consultation outcome

Proposed decision: SMS investigation into Google's mobile platform

• From: Competition and Markets Authority
• Published: 23 July 2025
• Last updated: 22 October 2025 — See all updates

This consultation has concluded

Detail of outcome

The Competition and Markets Authority (CMA) has published its final decision to designate Google as having strategic market status (SMS) in the provision of its mobile platform.

Feedback received

Anonymous (1)

PDF, 464 KB, 4 pages

Anonymous (2)

PDF, 180 KB, 2 pages

Anonymous business association

PDF, 65.4 KB, 2 pages

Anonymous financial services firm

PDF, 431 KB, 12 pages

Coalition for App Fairness

PDF, 104 KB, 6 pages

Consumer Choice Center (CCC)

PDF, 162 KB, 5 pages

Computer and Communications Industry Association

PDF, 283 KB, 5 pages

DMG Media

PDF, 556 KB, 14 pages

Epic

PDF, 589 KB, 9 pages

Google

PDF, 398 KB, 38 pages

Information Technology and Innovation Foundation

PDF, 675 KB, 4 pages

Innovate Finance

PDF, 116 KB, 4 pages

International Center for Law and Economics

PDF, 510 KB, 18 pages

Mobile UK

PDF, 369 KB, 3 pages

Mozilla

PDF, 285 KB, 8 pages

Radiocentre

PDF, 259 KB, 4 pages

The Coalition for Online Data Empowerment (CODE)

PDF, 77.3 KB, 2 pages

Which?

PDF, 114 KB, 4 pages

Detail of feedback received

Published responses focus on the CMA’s proposed decision. Some responses have also commented on the CMA’s roadmap of proposed interventions.

Comments that exclusively address the roadmap have not been published, as this was not included in the scope of this consultation. Stakeholders are welcome to provide comments on the Roadmap at any time to [email protected]. We intend to publish an updated version of the Roadmap in early 2026.

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Original consultation

Summary

The Competition and Market Authority (CMA) is consulting on its proposed decision as part of the strategic market status (SMS) investigation into Google's mobile platform.

This consultation was held on another website.

This consultation ran from
11:30am on 23 July 2025 to 5pm on 20 August 2025

Consultation description

The CMA is proposing to designate Google as having SMS in the provision of its mobile platform under Part 1 of the Digital Markets, Competition and Consumers Act 2024.

Documents

Proposed decision

PDF, 1.89 MB, 181 pages

Published 23 July 2025

Last updated 22 October 2025 + show all updates

1. 22 October 2025

   Final decision published.

2. 11 September 2025

   Responses published.

3. 23 July 2025

   First published.