Grand View Brainshare

Go-to-market (GTM) is a step-by-step action plan to bring a product to the targeted audience and achieve competitive advantage. We recognize the importance of navigating the business with a clear strategy. Our mission is to provide you with precise insights and guidance. Here's how we can help you develop a robust Go-to-Market Strategy:

• Target Market Identification

  We work closely with you to identify and define your ideal audience. By analyzing industry trends, consumer behavior, and market dynamics, we help you identify the right market segments.

• Route-to-Market Analytics

  Enterprises need to understand the most effective routes to reach the target audience. Our route-to-market analytics offer insights into distribution channels, marketing strategies, and customer engagement.

• Market Entry and Expansion Strategy

  Entering a new market or expanding your footprint, a well-defined strategy is essential. We collaborate with you to develop market entry and expansion plans tailored to your business objectives. Our analysts, with their experience, can guide you through the complexities of different markets, ensuring successful entry or expansion.

• Need-Gap Analysis

  Understanding the needs and expectations of the target market is crucial. Our need-gap analysis helps you identify unmet needs and opportunities within your chosen market. By bridging these gaps, you can position your products or services as solutions to the desired target market.

Most of the business leaders state that "Knowing your competitors through customer lens" and "Differentiating yourself from competitors" are the top two elements in designing an effective business strategy. Our broad range of solutions help clients to design effective business strategy:

• Vendor Landscaping

  Detailed vendor profiles help to monitor the overall competitive landscape in a target market. It includes core product offering & USPs, new launch, M&A, partner ecosystem, customer reviews/ ratings, pricing and customer support

• Product/Solution Benchmarking

  Exhaustive product features benchmarking to assess market positioning and enhance product roadmap. We shortlist KPIs across features/functionalities and categorize them into a leader/laggard matrix. This analysis will assist in identifying areas for improvement, innovation, and differentiation

• Technology Intelligence:

  Extensive technological intelligence that helps you stay updated with the latest innovations, trends, and emerging technologies in your industry. Our technology benchmarking assists you to make informed decisions about future technology investments and partnerships

• Battlecards

  Detailed positioning papers assist sales team to better articulate product's value proposition relative to competitors. It covers insights across product features, USPs, customer use cases and value propositions

• Customer Insights

  On-the ground customer insights to assess product awareness, buying preferences, adoption drivers, pain-points, user experience, and overall satisfaction of own customers vs. competitor customers

We focus on building actionable insights across "Key Intelligence Questions" across the value chain:

Customer Value Proposition (CVP)

• What are customer's buying preferences and how satisfied are they across KPIs?
• What is the degree of customer willingness to shift to other service providers?

Product Competitiveness

• Which product features of competitors stand out and their key USPs/functionalities?
• Which features are missing from your product portfolio?

Sales & Marketing Intelligence

• How do competitors reach out to customers? What is the most effective channel mix?
• Does marketing campaigns vary across different customer segments?

Market Positioning

• What are the key levers of competitors market positioning?
• How is your product faring in the current business environment?

Pricing Structure

• What are the various pricing structure followed by competitors?
• What pricing strategy is the best-fit for different customer segments?

In today's world, customers are more empowered and connected than ever. Hence it has become indispensable for businesses to understand the consumer buying journey to place the right product at the right price through effective marketing channel. GVR's consumer analytics solution enables our clients to drive better business outcomes through wholistic consumer Insights.

We focus on building actionable consumer insights across multiple use cases:

• Usage & Attitude (U&A)

  Deep category and consumer understanding provides a clear product usage pattern in terms of frequency, occasions along with consumer's attitude towards them. U&A studies bring out the potential need gaps and un-met needs, and are also helpful in consumer segmentation

• Brand Health

  Brand health provides an inside view of brand's key performance metrics like awareness, consideration, preference and purchase intent. It also provides visibility into customer satisfaction and NPS scores. Continuous tracking of brand health keeps the brands prepared and up-to date with changing market dynamics

• Concept Testing

  Product testing, ad testing, or design testing before the actual launch provides a first-hand consumer response. Through A/B testing, storyboard evaluation concept board testing and packaging testing brands get an opportunity to optimize the product/packaging/communication strategy for better market impact

• Consumer Buying Behavior

  Understand the critical aspects for purchase decision-making process - from triggers, consideration parameters to the factors influencing the purchase decision. It also brings out the frequency of purchase and the preferred mode of purchase, which can greatly influence the sales strategy of the product

• Consumer Lifecycle User Experience

  Decode the entire consumer journey starting from product discovery, product purchase/customer onboarding, product usage, repeat purchase or customer churn. These aspects provide opportunities to improve customer experience with the product/brand at every customer touch point while also enhancing the customer lifetime value for the product.

• Social Media Monitoring

  Get the most genuine and un-filtered consumer inputs through social media monitoring and analysis. Social media analysis helps identifying the share of voice for brands, consumer sentiments as well as the overall trends and topical issues for any category. It also provides a good reflection of your brand's campaign effectiveness by comparing the before and after conversations around the brand/product.