AppFolio

The conversations at this year's #Apartmentalize made one thing clear: the definition of success in real estate is changing. Across discussions with operators, industry leaders, and innovators on the show floor, a consistent set of themes emerged about where the industry is headed and what it will take to outperform the market. Ambitious operators, in particular, are redefining what success looks like. While every organization is on its own journey, these were some of the strongest patterns we heard throughout the event: 1️⃣ Outcomes Are the New KPI Leading operators measure success by outcomes — not activity — creating more value for residents, investors, and teams. 2️⃣ AI is Ready to Execute AI is moving beyond assistance to help execute governed operational work, allowing teams to focus on higher-value priorities. 3️⃣ Data Quality Drives AI AI performs best when organizations understand their data, how it flows, and how it's governed. 4️⃣ Fix the Process First AI won't solve broken workflows; it amplifies them. Strong processes create the foundation for better AI outcomes. 5️⃣ AI Raises the Baseline AI gives more people access to expertise, helping teams accomplish more while keeping human judgment at the center. 6️⃣ Experience Drives Performance Resident experience, operational execution, and portfolio performance are interconnected. Improving one strengthens the others. These insights point to a fundamental shift in how operators define real performance. The conversation has moved beyond task-based property management to Real Estate Performance Management (RPM): a new discipline built on creating measurable value for the entire real estate ecosystem. AppFolio was built for exactly this moment. Not retrofitted. Not patched. Purpose-built to move operators from managing tasks to delivering outcomes through AI-native technology, unified data, and governed execution. #performanceliveshere #appfolio #rpm

Cat Allday recently spoke with Multifamily Dive about where real estate operators are putting AI to work, and what separates the ones actually getting ahead. The shift isn't about saving time. It's about what teams do once the coordination work is off their plate. Read Cat's take below 👇 #performanceliveshere #appFolio #RPM

Operators aren't asking whether AI is real anymore. They're asking whether they can trust it to act on their behalf. That’s what we heard from attendees all last week at Apartmentalize. When our booth opened, the answers were ready and waiting. What we showed wasn't a roadmap. It was a working platform, already running for customers: the AppFolio Realm-X Accounting Performer, Leasing Performer, and Resident Messenger Performer handling back-office work, answering leasing calls at 10 PM, and resolving resident questions before they become complaints. The reaction we received wasn't surprise that it was possible. It was recognition that this is what operators have been waiting for. There's still a building. There are still relationships that need a real person in the room. But what I kept hearing in New Orleans is that operators already know that. What they're ready for is a platform that knows it too. Read more about our latest innovations: https://lnkd.in/gNFb4gVT

Strong communities are built by people who invest in one another 💙 We're honored to support the Scholarship Foundation of Santa Barbara and celebrate the students, leaders, and organizations creating lasting impact across our region. Thank you to everyone who made this year's South Coast Business & Technology Awards such an inspiring evening! #appfolianway #communityimpact #scbtawards

Performance Lives Here. Our latest edition of "Powered by Performance" looks back at Apartmentalize 2026 and what the event revealed about the future of real estate. Across product announcements, customer conversations, and our responsible AI session, one theme stood out above the rest: the industry shift from task-based property management to Real Estate Performance Management (RPM) is happening now. In this edition, we cover: → Why operators are shifting from chasing efficiency to driving outcomes → How Realm-X Performers and the new Realm-X + Claude connector support governed execution → What responsible AI adoption requires from data, processes, governance, and people → How realperformance creates value across residents, investors, teams, and communities We also rounded up some of our favorite moments from Apartmentalize, including perspectives from attendees and AppFolians alike! Read the full edition now 👇

What were the biggest themes at Apartmentalize 2026? According to Stacy Holden, the conversation around AI has evolved. While AI solutions were everywhere, operators were focused on something bigger: how to use technology to create meaningful outcomes for everyone and prepare their organizations for what's next. Read Stacy's reflections from #Apartmentalize, including key takeaways from the conversations, sessions, and trends that shaped this year's event ⬇️

Day 2 at #Apartmentalize delivered some unforgettable moments. Cat Allday kicked things off at General Session and introduced keynote speaker Nicole Kidman to a packed audience of industry leaders. Then it was off to Booth #1635, where conversations about Real Estate Performance Management, AI, resident experiences, and the future of real estate were in full swing throughout the day. Thanks to everyone who stopped by to connect! #performanceliveshere #appfolio #rpm #apartmentalize2026

Yesterday at #Apartmentalize, Stacy Holden, Matthew Baird, Steven R., and Erika Voss, PhD dug into AI, security, and what responsible adoption actually looks like for real operations. Data came up early and often. It is no longer static and the way it moves through systems creates real exposure if teams are not paying attention. There is also pressure on both sides. Move too fast and you create risk. Move too slow and you fall behind. Most teams are trying to find the balance in between. Across the discussion, AI kept coming back to the same reality: it only works when systems and people are ready together. Thank you to Stacy, Erika, Steven, and Matt for a conversation that cut through the noise and got straight to what teams are actually wrestling with right now! #performanceliveshere #appfolio #rpm

Every day, real estate professionals create value for residents, investors, and their teams. At #Apartmentalize2026, we're celebrating those real performance stories and giving away premium tech prizes along the way. Here's how to enter: 📸 Share a photo or capture a short video near the AppFolio booth and tell us how you're bringing real performance to life 👥 Include an AppFolio employee for a bonus entry into the prize raffle! To qualify: ✅ Tag @AppFolio in your post ✅ Include the #PerformanceLivesHere hashtag ✅ Post during Apartmentalize 2026 Winners will be selected at random and notified via social media after the event. Stop by Booth #1635 and join the fun. We can't wait to hear your story! #performanceliveshere #appfolio #rpm #apartmentalize