“The best strategy writing, like the best ads, doesn’t wander in politely with a million caveats and 'just a few slides before we get to the good stuff.' Strategy should be a Kool-Aid man through the wall with a statement you can’t ignore.” Join Chris Cardetti, Chief Strategy Officer, at BarkleyOKRP in Ad Age on why your first sentence matters more than the 30 slides that follow. https://lnkd.in/ggnbnJvv
BarkleyOKRP
Advertising Services
Kansas City, Missouri 8,665 followers
Big ideas. Bigger impact. No B.S. Just gravity-defying work that attracts, sticks, and grows brands for life. #BigIndie
About us
BarkleyOKRP is one of the largest independent ad agencies in the U.S., matching scale with soul to help build brands like Burger King, Corona Premier, Metro by T-Mobile, Planet Fitness, and Smoothie King. Fully integrated across strategy, creative, and media, BarkleyOKRP is a five-time Ad Age A-List honoree and Certified B Corp—bringing Big Indie spirit to advertising by using integration and egoless creativity as their unfair advantage. Find out more at barkleyokrp.com.
- Website
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http://www.barkleyokrp.com
External link for BarkleyOKRP
- Industry
- Advertising Services
- Company size
- 501-1,000 employees
- Headquarters
- Kansas City, Missouri
- Type
- Privately Held
- Founded
- 1964
- Specialties
- Innovation, Strategy, Media, Performance Marketing, Advertising, Digital Experience, Culture, Sustainability, Purpose, Research, Intelligence, Content, Design, Visual ID, Channel Planning, Public Relations, Video, Social Media, Production, Data + Analytics, and CRM
Locations
Employees at BarkleyOKRP
Updates
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BarkleyOKRP reposted this
What if we could pinpoint exactly which elements in an ad drive performance? Now we can. Meet M1 Refinery. See what Digiday has to say: https://lnkd.in/dbXJUda2 Michael Burgi Sean Corcoran Matt Zeiger
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It’s kinda hard to post about something that’s, well… invisible. Our XR dev, Joseph Suchan, explores why that’s exactly what makes AR so sticky in his new piece for Muse by Clio. https://lnkd.in/e-c5xZ85 The Clios
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BarkleyOKRP reposted this
Power moves only. Congrats to Reshma Karnik, Chief Media Officer at MissionOne Media, for making Ad Age's Media Buying Power List. Her integration of creative and media is the perfect example of what it means to lead with soul that scales. https://lnkd.in/gB3bDUZ7 #MediaBuying
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We’re proud to win Bronze in Emerging Technology at the 2025 Association of National Advertisers Multicultural & Inclusive Marketing Excellence Awards for Chat Juneteenth: AI With Soul. https://lnkd.in/gEp9Qibw Trained by 20+ Black voices, Chat Juneteenth helped people honor the day without the burden of explanation. The campaign sparked powerful conversations, drove record engagement (With 15 hours of watch time and 2,500 video replays), and reminded us that technology can move culture forward when it starts with humanity. Congratulations to the incredible team behind this powerful idea: Putney Elena Robinson rony castor William Owusu Tiffany M. Elias Tate Danielle Y. https://lnkd.in/g3NvdPBT #AddGood #Juneteenth
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On paper, the economy looks fine... But consumers tell a different story—one of fatigue, frustration, and fragility. The latest 2025 BarkleyOKRP Consumer Demand Dashboard uncovers what’s really driving spending shifts—and how brands can stay relevant when the data doesn’t match the mood. Join Nicholaus Bartlow, SVP, Intelligence, to uncover the four insights that will put your brand ahead. https://lnkd.in/gGw6_iEr #ConsumerTrends
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“Kindness and conquest are not mutually exclusive, and I think that’s what empathy is. It’s about both the softness and the kindness, but it’s also about the ability to get there before others.” — Katy Hornaday, CEO, BarkleyOKRP Thank you to Katie Kempner, Kimberly Jones, Meredith Glansberg, and Joanna Jordan for an inspiring, honest conversation at Advertising Week about leading with creativity, innovation, and independence. #AdvertisingWeek #CEOPanel
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First Metro dropped prices, then they dropped merch. Say hello to Metro by T-Mobile's first-ever clothing collab, The Price Drop Drop, brought to life by Chicago streetwear legend Mía Lee. #ThePricePriceDrop #ForTheBlock #ClientLove
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BarkleyOKRP reposted this
ChatGPT New Feature Alert: 🚨 This week, ChatGPT introduced Instant Checkout. Alex Harmon, our VP of Operations & Partnerships at MissionOne Media, breaks down what this means for brands—and how to prepare for the dawn of generative commerce: “[ChatGPT's] goal is to own the entire user journey in one place. With a reported 700 million weekly active users, this creates a massive flywheel effect… When the search bar is replaced by a conversation, how will you ensure your product is the answer?” Read his full take here: https://lnkd.in/gKubnCaA #ChatGPT #ChatGPTInstantCheckout OpenAI
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Earlier this year, we rolled out our 2024 Impact Report. And now, we’re circling back to the Clients section – basically, the part about all the good stuff we worked on with our partners. We’ll keep the stats light, but this one’s worth sharing: 40% of our 2024 revenue came from clients who meet our impact criteria. ✅ ➡️ Swipe through to see the work. Explore our full Impact Report's case studies and stats at https://lnkd.in/gpFcaZPf. 988 Suicide & Crisis Lifeline, Tony's Chocolonely, Planet Fitness, Veterans Community Project #BigIndie #PeopleFirst #WeCreateGravity #AddGood #BCorp