Confidential

Copywriting Tip: Replace Vague Words With Specific Ones.

Your audience knows. They're filtering out AI-sounding content before they even finish reading it. And here's the reality. We all so badly want to use AI to write. The speed is real. But so too is the trade-off. At the end of the day, most AI-generated content just doesn't land well. It's often too robotic, generic, and obviously not you. Either you write everything yourself and stay slow. Or you use AI and sound like everyone else. If you've been stuck in this cycle, this is what I recommend to get the best of both worlds: Use Walter Writes AI MCP. It's an AI humanizer built right into Claude. You draft with AI, and Walter rewrites it in your voice. Your phrasing. Your examples. Your brand. You get the speed. Your audience gets you. Talk about a win-win. Try it free: https://lnkd.in/gWQxJpVk #WalterWritesPartner

Marketers: Here's a table that outlines the customer journey stages, along with the channels, tactics, and content types suitable for each. Let me know if this was helpful by leaving a comment. I’ll make more of these if you find it helpful!

If you sell daily: Money starts finding you. If you post daily: People start knowing you. If you network daily: Doors start opening. If you practice daily: Your skill stops looking average. You show up long enough: Your future changes quietly. Habits are everything. Credit: Dwriteway on Twitter/X

You all know what I do for a living. Email is my whole thing. So it's a little funny that one of the most interesting things I've seen in retention this quarter isn't an email tool. Your abandoned cart flow recovers about 12% on a good day. I've audited enough programs to know that's basically the ceiling. There's just a layer email can't reach. The shoppers who literally tried to give you money and bounced… at some point they need a different kind of nudge than another inbox arrival. It's called Outcraft AI. An AI voice agent picks up those shoppers within minutes of them dropping off, in their language, with full context of what they were buying. Not a call center. Not an outsourced team. Just the channel ecommerce abandoned in 2005, finally viable again. Email works best in combination with all your other channels. This one included. Hear it for yourself → outcraft.ai

Copy this prompt to write better newsletter content in half the time. I write a weekly newsletter for 100k+ subscribers, and every edition follows strict rules. No fluff. No fake stats. No lazy copy tricks. Each week I pick a successful brand and break down what they do well with their marketing and copywriting. The research and first draft used to take my team and me forever. After dozens of editions, we were running out of fresh brands and angles. So I handed the exact rules my team and I follow to Perplexity Computer. It handles the research, writes the first draft, and then does something most other AI tools skip: self-audits its own work before showing me. Here's the prompt I used: → Find a successful brand with a clear marketing or copy lesson we haven't covered → Verify every fact through web research → Draft a 350–450 word story following my rules → Self-audit the draft before showing it to me Perplexity chose a brand called Bubble Skincare. The lesson it pulled is one any writer can use. Write for one concrete moment in your customer's day, then match every line of copy to how they talk in that moment. Bubble's messaging skips vague "self-care" language and drops you into real scenes. A late-night study session. A morning breakout before school. A moment where someone is deciding what to do with their skin. Perplexity applied that lens to the whole piece. Headlines, body copy, calls to action, all anchored to one real scene. The part that impressed me the most was the self-audit. Perplexity flagged its own weak points before I could. It caught banned contrast structures, stripped filler words, and avoided fake numbers. It only slipped once. One line read, "Bubble did not start with a clever tagline. They started with a teenager staring at a bathroom mirror." Soft contrast, so I flagged it and rewrote it. Since then, it hasn't made that mistake again. That's the role I see for AI in content creation. A junior writer that follows your rules, finds fresh angles you missed, drafts fast, and catches some of its own mistakes before you do. Try this workflow this week: → Write your rules down → Feed them to Perplexity Computer → Tell it to self-audit → Then bring your judgment to the final version Start here → perplexity.ai