FatTail, Inc.

📊 The media landscape is changing fast and publishers are racing to keep up. How do you make smarter, faster, data-driven decisions? How do you streamline workflows while keeping teams connected? And how is technology reshaping collaboration across organizations? We sat down with three industry leaders tackling these exact challenges: 👥Max Kalfus from Condé Nast 👥Ju-kay Kwek from Switchboard 👥Laura Boodram from FatTail, Inc. Together, they explore how top publishers are navigating this evolving landscape, sharing real-world insights, strategies, and lessons learned from their organizations. Whether you’re looking to optimize performance, leverage data more effectively, or rethink how your teams work together, this webinar is packed with practical takeaways. 🎥 Watch it now: https://hubs.li/Q04mvGbP0

Better data. Smoother operations. Increased revenue 📶 FatTail is proud to be part of Chartbeat, Inc., powering the world’s leading media brands alongside Chartbeat, Tubular Labs and Lineup Systems.⚡ Our mission is simple: Combine the analytics that power smarter audience strategies with the revenue solutions that make execution effortless. Explore the future of media: https://hubs.li/Q04p_D-M0

The secret of DOOH growth? Making sure infrastructure can keep up with inventory complexity. GSTV had the screens (29,000+),the audience (115M monthly), and the results (3.7x lift in spend intent). What was missing? An order management system that could handle their unique business model. While most OMS platforms couldn't handle this challenge, FatTail's AdBook was built for it. Read the full GSTV Case study here to find out how→ https://hubs.li/Q04mvVD20 And if your media sales process is held together by spreadsheets and hope, let's talk. Book a Demo with us : https://hubs.li/Q04mvTPC0 #DOOH #MediaSales #AdTechInfrastructure #FatTail #Operations

✨We are thrilled to announce that FatTail (part of Chartbeat, Inc.) has officially partnered with Vistar Media to integrate digital out-of-home (DOOH) booking directly into #AdBook In today’s fragmented media landscape, managing omnichannel campaigns shouldn’t mean jumping between a dozen different platforms. Through this strategic integration with Vistar Media (part of T-Mobile Advertising Solutions), we’re breaking down the silos for media owners. What does this mean for AdBook users? 🤔 ✔️Unified Workflows: Plan, book, and manage DOOH inventory alongside the rest of your media portfolio in one place. ✔️Automation at Scale: Our connection to Vistar’s API eliminates manual data entry, allowing orders and delivery status to flow seamlessly. ✔️Data-Driven Precision: Use "build-to-budget" features to select venues based on real-time impressions, demographics, and data. ✔️Faster Execution: Bundle outdoor inventory into comprehensive proposals and react to market demand in record time. Ready to streamline your outdoor advertising and drive more value from your screen networks? Read all about the partnership here: https://hubs.li/Q04nV-bL0 #DOOH #AdTech #Omnichannel #FatTail #VistarMedia #AdBookOMS #DigitalAdvertising #MediaManagement

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A key insight from our Moving Beyond Dashboards webinar is the importance of focusing on real workflows and outcomes, rather than just metrics. Operational efficiency and time savings are not abstract, they represent measurable ROI. By streamlining processes and leveraging AI effectively, organizations can turn everyday workflows into meaningful business impact. At Condé Nast the integration of systems like FatTail, Inc. and Switchboard ensures that data flows seamlessly across teams, enabling faster, more informed decision-making and tangible results. The true value lies in how tools and workflows are orchestrated to drive efficiency, save time, and improve overall performance. 📥 Watch the webinar now: https://hubs.li/Q04mvF040

Everyone talks about DOOH inventory. Few talk about DOOH operations. GSTV operates 29,000 screens and reaches 115M monthly viewers. But their real advantage isn’t just scale — it’s the infrastructure behind how ads are sold. Instead of wrestling with spreadsheets and manual planning, their team can input a budget and let algorithms optimize station selection instantly. That’s the difference between selling DOOH and operating DOOH at scale. Behind that workflow is the kind of ad operations infrastructure most DOOH networks are still trying to build. If you're thinking about modernizing your ad stack, two resources might help: 📊 See how GSTV built their workflow → https://hubs.li/Q04mvYBN0 📘 Evaluating OMS platforms? Check out our guide to choosing the right OMS → https://hubs.li/Q04mvQGT0 Because in DOOH, reach gets attention. Infrastructure wins revenue. #DOOH #AdTech #MediaInfrastructure #AdOperations #FatTail #OMS

The future of Digital Out-of-Home is heading to Toronto, and so is FatTail. ⚡ We’re thrilled to announce that our team will be attending the DPAA Summit Canada on June 17! As the omnichannel mix evolves, we’re looking forward to discussing how automated buying and streamlined operations are driving the next wave of DOOH growth. If you’re attending the summit at the MaRS Centre, Kiran and Al would love to connect and share insights on the latest industry shifts. 👉 Want to grab a coffee? Book a call here: https://hubs.li/Q04jcr2s0 #DPAA #DOOH #ProgrammaticAdvertising #FatTail #MediaInnovation

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