GameAnalytics

🆕 You've been asking for this one. Now, SEGMENTS are here. Define player groups using metrics like total spend, playtime, and session count, combined with dimensions like country, build version, and device. Then apply them across your analytics and LiveOps workflows. 🎯 Define players by what they do: Combine behavioral metrics and global dimensions with AND/OR logic to build the groups that match how you actually think about your players. 📊 Filter your analytics: Apply segments in Funnels and Distributions to see how different player groups behave. 🧪 Power your experiments: Use segments to define audiences for A/B Tests and Remote Configs. Roll out an offer to high spenders, or test a config change with players who have 10+ hours of playtime. Try it out ➡️ https://lnkd.in/e8s-ejtT

On Roblox, you have minutes, not weeks, to convince a new player to stay. Which makes "what should we track first?" even more important here than on most platforms. The answer isn't the full event catalog. It's the handful that tells you whether new players are getting it fast enough. Session start. Avatar spawned. First core interaction. First reward. The early signals of "this is fun," or the silence that says they're already gone. Pick the north star your team is building toward. Set up events that answer that one question. Dashboard accordingly. Data is business. Especially on a platform where every second of session time matters.

⚠️ Are you planning on launching a new game in Europe? The updated 2026 PEGI age-rating requirements take effect today and may affect your release.

An interesting signal from Roblox this month: platform well-being is being treated more like a product strategy than a side initiative. The broader takeaway for the games industry is that safety, support, and healthier online behavior are increasingly part of how platforms approach long-term trust and growth. https://lnkd.in/eG9db_-g

🏆 The teams that win in mobile aren't the ones who guess fastest. They're the ones who know the market deepest. We've written a practical 5-step guide to researching the mobile games market with Ad Insights, part of MarketIQ. Top Charts, Download and Revenue Data, Ad Distribution, Similar Audience Apps, and the 3 signals to look out for in each step. Read the full guide ➡️ https://lnkd.in/e2n9nkWn

Most creative briefs are written from instinct. They should be written based on evidence. The studios winning at UA right now share one habit: they study the market constantly. Not just their direct competitors but also adjacent genres, emerging mechanics, and the patterns that pop up across the top charts. We've put together a practical guide to doing that work with Ad Insights. https://lnkd.in/ephYNZPj

🤔 Got a Lovable app and need analytics? In addition to official dev engine SDKs, we also support a range of open-source kits that are a perfect match for such AI-powered platforms. All it takes is creating a custom GA MCP Documentation connector in Lovable and an active free GameAnalytics account. Check how our own Tomas Hubka added analytics to his game dev books tracking app prototype in minutes. ➡️ https://lnkd.in/evZGeRwA

The biggest mistake studios make in their first month of analytics: They track everything except what would tell them what they actually want to know. Before you instrument a single event, ask what question your team is trying to answer. If it's "are players moving through our content?"; that's progression. And progression isn't a single event, it's a structure. Starts, fails, completes, checkpoints, retries. Without that scaffolding, you'll have data. You won't have answers. Pick the north star. Track the events that explain it. Then build the dashboards someone will actually open on Monday morning. Data is business. Plan the question first.

👾 Our AI suite is expanding - we have just launched our in-tool AI Chatbot. Ask questions, get answers, and find the insights that matter even faster - no external tools or setup needed. If you are our Pro user, you already have access. Otherwise, you can apply to join our AI Labs Program and help us test this and other AI features we are building. ➡️ https://lnkd.in/ee7qHqKW

Interesting signal this week from browser gaming (report from CrazyGames): web still looks more relevant than many teams give it credit for, especially in genres built around fast access and repeat play. ➡️ https://lnkd.in/evFP7z_z