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Advertisers are asking for outcomes. Networks and publishers are leaning in. iSpot CEO Sean Muller on how the industry is aligning around a bigger mandate: measurement that helps prove the business impact of media.

Having YouTube in the picture is only part of the story. How quickly you can act on that picture is where the real advantage lies. In addition to seeing reach, frequency, and overlap across your full video strategy with YouTube in iSpot Unified Measurement, you can: ✅ Access insights on demand while campaigns are still running. ✅ Analyze specific days, weeks, or campaign windows—you choose. ✅ Create custom publisher groupings, so your view matches how you invest across DSPs, streaming or social publishers. See what’s possible with YouTube in iSpot Unified Measurement:  https://lnkd.in/gsxy7yPn 

The media industry's biggest week is almost here. As marketers face growing pressure to prove business outcomes, conversations in Cannes are shifting to transparent measurement, intelligence, and impact. If you're heading to the Croisette, stop by the iSpot SAGE Lounge at #PLAGE3CV. Whether you're looking to learn about our outcome measurement framework, see how AI is transforming creative and audience intelligence, or simply recharge during the chaos, we've got a spot for you. Book a personalized SAGE Reading, connect with the team, and pick up wellness-inspired gifts from L'Occitane while you're there. Meet with the team: https://lnkd.in/gMf7RkzQ PLAGE 3CV: https://plage3cv.com/

Outcome signals are everywhere. True outcome measurement connects those signals back to verified ad exposure. 🎯 In our latest Inside iSpot feature, our Founder and CEO Sean Muller breaks down why data signals are just a fraction of the equation—and why it took iSpot 9 years of methodology refinement to earn the industry’s trust. 👇Watch the snippet below for the secret to combining audience measurement with full-funnel attribution. 🔗 Full interview link in the comments!

Yesterday in NYC, we hosted our first-ever Media Partnerships Customer Advisory Board meeting, bringing together top media leaders for a candid discussion on where the industry is headed. We covered our roadmap for AI, optimization, and outcomes—all grounded in a highly engaged conversation on the evolving media ecosystem, opportunities for improvement, and how strong collaboration can help us achieve more together in the years ahead. Thank you to everyone who joined; we appreciate your partnership!

Creative testing shouldn’t cause analysis paralysis. But too often, marketers get stuck trying to answer the highest-stakes questions before launch: ❌ Is our spokesperson losing steam with our core demographic? ❌ Which emotional hooks actually drive Purchase Intent for this campaign? ❌ Is my ad confusing to the audience, or is the message just provocative? With iSpot SAGE for Creative, you can stop guessing. Built on 16 years of proprietary Ace LIVE data, SAGE turns weeks of manual data analysis into actionable clarity—in minutes. We’ve put together a new guide featuring 10 powerful ways iSpot SAGE can help your team get to the “why” and “what’s next” faster. It’s packed with 30+ prompts real marketers are using, with answers directly from SAGE. Ready to speed up creative analysis and planning with data brands already trust? 👉 Get the guide here: https://lnkd.in/gkQmVgvR

New data from iSpot shows that over one-third of marketers are looking at how AI can be used to improve workflow and operations, while four in 10 industry professionals plan to test AI creative this year. But AI is only part of the equation. As marketers look to drive greater efficiency and performance, AI is only as effective as the data behind it—making transparency and data quality more important than ever. Read more in Marketing Dive's Sara Karlovitch, M.P.P.'s new "Go Figure" roundup 👉 https://lnkd.in/edc-3Agu

iSpot CEO Sean Muller spoke with Michael Shields of Next in Media in their latest podcast episode, discussing why trusted, verified data is essential for AI-driven advertising and how the industry is moving beyond measurement toward real-time optimization. From the role of outcomes in TV advertising to the growing impact of AI on campaign performance, Sean shares why the future belongs to platforms built on transparency, trust, and proven results. 💡 Check out the full conversation here: https://lnkd.in/g83DDTBp

Outcome measurement has become a catch-all term when it shouldn’t be. Yesterday at ANA's members-only conference, iSpot CRO & President Julie Van Ullen broke down what outcome measurement really means and how marketers can move from scattered signals to a framework they can trust. Key takeaways: ✔️ Outcome signals are everywhere, but signals alone aren’t measurement. ✔️ Audience truth is the foundation. ✔️ Short- and long-term KPIs tell a fuller story together. ✔️ Media shows where performance happened. Creative-level data helps explain why. ✔️ Every category defines success differently. The measurement framework still holds.  ✔️ AI can accelerate decisions, but only when it’s built on trusted data. Grateful for everyone who joined the discussion at Closing the Value Gap: Proving Marketing’s Impact on Business. Thanks to the Association of National Advertisers for hosting us!

Still thinking about this impressive stat from Netflix's Upfront presentation and the point it drives home: you can’t control outcomes if you can’t see where reach is actually coming from. As video audiences fragment across linear and streaming, publisher-by-publisher deduplication becomes critical. It shows advertisers who they’re reaching, how often they’re reaching them and which publishers are adding truly incremental audiences. iSpot Unified Measurement helps bring that clarity into focus, showing advertisers Netflix vs. linear, Netflix vs. other streaming publishers and the outcomes tied to those exposures. More platforms shouldn’t mean more blind spots. And better visibility is one more way to better control your outcomes.